GatherUp vs Grade.us
We give GatherUp and Grade.us the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
GatherUp
Review requests, NPS surveys and review monitoring per location
Grade.us
White-label review management for agencies and local businesses
How we grade them
| 2.4GPAGatherUpFair | 2.4GPAGrade.usFair | |
|---|---|---|
| Value for money | CSmall Business is $99 a month billed yearly ($124 monthly) for one location, with 300 texts and 3,000 emails a month. Set against its listed rivals, the local review tools, that's the middle. Two to ten locations are $60 each, and Listings Hub is $40 on top. | CSmall Business is $99 a month billed yearly ($124 monthly) for one location. Set against its listed rivals, the local review tools, that's the middle. More locations get cheaper, from $60 each down to $25 at 101+, which suits agencies and chains more than one shop. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it needs a card. Enough to send a first batch of requests, not to stay on. | CNo free plan, but a 14-day trial for 3 seats with no credit card. Texting, the API and the white-label dashboard aren't in it unless sales turns them on, and there are no refunds afterwards. |
| Features | BThe whole job: email and text requests with QR codes, NPS surveys, monitoring of 100+ review sites, AI replies, topic tags, widgets, a pop-up and automatic social sharing. Fake-review defense and listings on 125 directories are add-ons. | BThe whole local review job: review landing pages for hundreds of sites, email, text and MMS requests with follow-ups, monitoring with alerts, replies to Google and Facebook, review streams with schema, social sharing and branded reports. Agencies get reseller tools on top. |
| Ease of use | CNo store rating on record. You load customers or connect a system, set up the request and survey flow, and choose widgets. Multi-location and agency setups go through a demo. | CNo store rating on record. There's a fair bit to set up: campaigns, landing pages, integrations and reports, and the agency side adds client accounts and branding. Built for marketers more than shop owners. |
| Platforms and integrations | BWeb, with Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Google Sheets, Zapier, Toast and athenahealth, plus an API. No phone or desktop app is listed. | BWeb, with Google Business Profile, Facebook, Salesforce, HubSpot, QuickBooks Online, Mailchimp, Constant Contact and Zapier, plus an API. No phone or desktop app is listed. |
| Best for | review requests with NPS surveys per location | agencies reselling review management |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GatherUp and Grade.us. How we grade
Price against what you get
GatherUp starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Grade.us starts at $99 a month and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other customer review tools on the chart, none scores higher than GatherUp for less, and none scores higher than Grade.us for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GatherUp starts at $99 per month for 1 location, billed annually ($124 monthly). Grade.us starts at $99 per month for 1 location, billed annually ($124 monthly).
- GatherUp also covers surveys.
At a glance
| GatherUp | Grade.us | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month for 1 location, billed annually ($124 monthly) | $99 per month for 1 location, billed annually ($124 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial | 14-day free trial with 3 seats, no credit card required |
| Web | ||
| Made by | GatherUp | Grade Us, Inc. |
| Price read from | gatherup.com | grade.us |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
GatherUp
- Multi-location businesses that want a set price per location
- Agencies that resell review management under their own brand
- Businesses that want NPS surveys tied to review requests
Grade.us
- Marketing agencies reselling review management under their own brand
- Multi-location businesses that want one price per location
- Local businesses that want more reviews on Google and Facebook
Worth knowing
GatherUp
- There is no free plan; after the 14-day trial the cheapest plan is $99 a month on annual billing.
- Each location gets up to 300 SMS and 3,000 email credits a month.
- Listings Hub is an add-on listed at $40, and Review Defense is sold separately in three plans.
- Agency pricing and white-label options are by quote only.
Grade.us
- There is no free plan, and Grade.us says it does not give refunds; cancelling keeps access until the paid period ends.
- Text messaging, API access and the white-label dashboard are not in the free trial unless sales turns them on.
- Putting your own logo on the dashboard costs $440 a year, free at 100 seats.
- The free trial covers 3 seats; after it ends you choose a plan to keep using the account.
Key features
GatherUp
- Email and SMS review requests
- Up to 300 SMS and 3,000 email requests per location each month, with QR codes, custom feedback links and customer uploads.
- NPS and surveys
- Asks customers a Net Promoter Score question and other survey questions before or alongside the review request.
- Review monitoring and AI replies
- Monitors 100+ review sites, writes replies with AI, lets you respond in the app and tags reviews by topic and keyword.
- Widgets and social sharing
- Review widgets and a badge for your site, a conversion pop-up and automatic posting of good reviews to social media.
- Review Defense
- An add-on in three plans that flags suspicious or fake reviews, watches competitors and helps dispute fraudulent ones.
- Listings Hub
- An add-on that syncs business details to 125 directories, including Google, Apple Maps, Yelp and Facebook.
Grade.us
- Review funnel landing pages
- Sends customers to a mobile review page with instructions for hundreds of review sites, plus widgets, buttons, QR codes and an on-site kiosk mode.
- Email and text campaigns
- Customizable email, SMS and MMS review request sequences with automatic follow-ups, de-duplication and bulk uploads of recipients.
- Review monitoring
- Watches major, local and industry review sites, sends alerts and lets you reply to Google and Facebook reviews from one dashboard.
- Review marketing
- Streams reviews to your website with schema markup, a floating carousel and a WordPress plugin, and auto-shares good reviews to social media.
- White-label reports
- Branded, scheduled review performance reports by web, PDF or CSV, with campaign open, click and conversion tracking.
- Reseller tools
- Agencies get prospect reports, a local client finder, pitch decks and custom domains, and can add their logo to the dashboard.
Plans
GatherUp
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with up to 300 SMS and 3,000 email credits a month, review monitoring, NPS surveys, AI replies and widgets.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label reputation software for agencies to resell to clients, priced by quote.
Grade.us
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with review request campaigns, review monitoring, review widgets and reports.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label review management to resell to clients, by quote; the page's calculator lists it from $400 a month for 10+ seats.
Ways to pay less
GatherUp
- Annual discount
Save 20% with annual billing
GatherUp's pricing page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
Grade.us
- Annual discount
Save 20% with annual billing
Grade.us's plans page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
