Shapo review (2026): is the free plan enough?
Collect, import and display customer testimonials and reviews
Black Friday: is there a Shapo sale?
Shapo report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for collecting and displaying testimonials from a free plan
Shapo collects text, image and video testimonials through forms, imports reviews and shows them in widgets or a Wall of Love. Free stops at 15 testimonials, and new ones stay hidden after that. Branding removal, imports from other sites and AI survey insights need Pro at $29 a month.
Who Shapo is for
- Fits if you want testimonials on your site and under 15 will do
- Works for freelancers who need a Wall of Love page
Who Shapo is not for
- Tight if you're staying free: at 15 testimonials new ones stay hidden and imports are restricted
- Pricey if you want no branding, which needs Pro at $29 a month
- Watch out: imports, a custom Wall of Love domain and AI survey insights are Pro features
- Watch out: each client workspace has its own billing, so an agency pays per workspace
Why Shapo gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyPro is $29 a month, the same as the category's middle.
- CFree plan and trialFree allows up to 15 testimonials, unlimited widgets and forms and 1 survey, with Shapo branding. A 7-day Pro trial costs $1.
- CFeaturesForms, imports, widgets, a Wall of Love, surveys and email invitations. Imports from third-party sites are Pro only.
- CEase of useNo rating on record, and forms and widgets are set up by you.
- BPlatforms and integrationsGoogle, Facebook, Capterra, Shopify, Webflow and WordPress connections.
What these grades rest on. Graded from this listing, whose facts were read from Shapo's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/shapo#review"><img src="https://toolgpa.com/badge/shapo.svg" alt="Shapo: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Shapo stands among customer review tools
Shapo's GPA of 2.2 is higher than 28 of the 63 other customer review tools we grade, and level with 6.
It stands best on platforms and integrations (B, above 12 of 63) and worst on features (C, above 0).
Its paid plans start at $29 a month, against a middle price of $29 for the category: 24 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 64 customer review tools we grade, cut by the letter each got. Shapo’s own letter is outlined.
- CValue for moneyAbove 15 of 63, level with 30
- CFree plan and trialAbove 26 of 63, level with 31
- CFeaturesAbove 0 of 63, level with 33
- CEase of useAbove 0 of 63, level with 61
- BPlatforms and integrationsAbove 12 of 63, level with 51
Price against what you get
Each dot is one of 51 customer review tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Shapo, or make your own?
Keep it
The plain part of Shapo you could make: review collection, surveys and forms. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $348 a year.
What you could make
- Review collection, surveys and forms: an app builder makes these well.
What you could not
- It plugs into other products, Google, Facebook and Capterra among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- Sharing with other people, which means accounts and invitations.
What this rests on. Shapo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Shapo?
Shapo collects text, image and video testimonials through shareable forms, imports reviews from sites such as Google and Facebook, and shows them in embeddable widgets or a hosted Wall of Love. It also offers AI, NPS and feedback surveys. The free plan is capped at 15 testimonials.
Worth knowing
- On the free plan, once 15 testimonials are reached new ones stay hidden and imports are restricted.
- Shapo branding stays on the free plan; removing it needs Pro.
- Imports from third-party sites, a custom domain for the Wall of Love and AI survey insights are Pro features.
- Each client workspace has its own billing, so an agency pays per workspace.
Key features
- Testimonial forms
- Shareable forms collect text, image and video testimonials, with custom fields (2 on Free, 10 on Pro).
- Review imports
- Pro imports reviews from more than 30 platforms, including Google, Facebook, X and Capterra, per the pricing page.
- Embeddable widgets
- Grid, carousel, marquee, list, single-review, floating toast and badge widgets, plus a Google review widget.
- Wall of Love and Review Booster
- A hosted Wall of Love page and a public Review Booster page are available on both plans.
- AI, NPS and feedback surveys
- One survey on Free and unlimited on Pro, with AI insights and reports on Pro.
- Email invitations
- Pro lists 500 email campaign invites a month for asking customers for testimonials.
Shapo pricing
As of Nov 13, 2026, Shapo has a free plan, and paid plans start at $29 per month.
- Starts at
- $29 per month
- Free plan
- Up to 15 testimonials, with unlimited widgets and forms, one survey and Shapo branding.
- Free trial
- 7-day Pro trial for $1, then $29 a month
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 15 testimonials, unlimited widgets and forms, 1 survey, 2 custom form fields, 20 tags and Shapo branding. |
| Pro | $29per month | Unlimited testimonials, imports from 30+ platforms, unlimited surveys with AI insights, 500 email invites a month and no branding. |
Read from shapo.io on Nov 13, 2026. Prices change, so confirm with Shapo before you buy.
Ways to pay less
- Annual discountTwo months free on the yearly plan
The Pro plan card says the yearly plan gives 2 months free compared with paying monthly.
Stated on shapo.io
Works with
Shapo alternatives
- Shapo vs Senja
Free plan · from $29/mo
- Shapo vs Testimonial.to
Free plan · from $25/mo
- Shapo vs Trustmary
Free plan · from $191/mo
- Shapo vs Endorsal
Free trial · from $29/mo
- Shapo vs Famewall
Free plan · from $12/mo
Common questions
Does Shapo have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Shapo is listed for Web.
Does Shapo have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Shapo is listed for Web.
Is Shapo open source?
Shapo is not described as open source on its own site, as read on Nov 13, 2026.
Does Shapo have an API?
Yes. Shapo offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.