Endorsal vs Shapo (2026): which should you pick?
As of Nov 13, 2026, Endorsal grades higher than Shapo: 2.4 against 2.2 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Endorsal grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Endorsal
Testimonial and review collection with display widgets and popups
Shapo
Collect, import and display customer testimonials and reviews
Which one is for you
Pick Endorsal if
- Fits if you want testimonials from a customer list you already have
- Works for sites that want a floating panel and popups beside the widgets
Look elsewhere if
- Skip it if you want a free plan, because there is only a 14-day trial
- Pricey if your list grows, as the price follows both customers and monthly visitors
- Watch out: Wall of Love, review sharing and branding removal are not in Starter
- Watch out: SMS beyond the monthly allowance is billed from $0.025 per message segment
Pick Shapo if
- Fits if you want testimonials on your site and under 15 will do
- Works for freelancers who need a Wall of Love page
Look elsewhere if
- Tight if you're staying free: at 15 testimonials new ones stay hidden and imports are restricted
- Pricey if you want no branding, which needs Pro at $29 a month
- Watch out: imports, a custom Wall of Love domain and AI survey insights are Pro features
- Watch out: each client workspace has its own billing, so an agency pays per workspace
How we grade them
| 2.4GPAEndorsalFair | 2.2GPAShapoFair | |
|---|---|---|
| Value for money | CStarter is $29 a month billed annually ($39 monthly), the same as the category's middle. At 2,500 customers it rises to $59. | CPro is $29 a month, the same as the category's middle. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card. | CFree allows up to 15 testimonials, unlimited widgets and forms and 1 survey, with Shapo branding. A 7-day Pro trial costs $1. |
| Features | BForms, automated requests, widgets, popups, review imports and product reviews for stores. Covers the job in full. | CForms, imports, widgets, a Wall of Love, surveys and email invitations. Imports from third-party sites are Pro only. |
| Ease of use | CNo rating on record, and you build forms and place widgets yourself. | CNo rating on record, and forms and widgets are set up by you. |
| Platforms and integrations | BGoogle, Facebook, Yelp, Tripadvisor, Shopify and WooCommerce. | BGoogle, Facebook, Capterra, Shopify, Webflow and WordPress connections. |
| Best for | collecting testimonials and showing them on a site | collecting and displaying testimonials from a free plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Endorsal and Shapo. How we grade
Price against what you get
Endorsal starts at $29 a month and scores 2.7 out of 4 on features, ease of use and platforms. Shapo starts at $29 a month and scores 2.3.
Endorsal scores higher for the same starting price. Of the other customer review tools on the chart, none scores higher than Endorsal for less, and 9 score higher than Shapo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Endorsal also covers popups.
- Shapo also covers forms and surveys.
At a glance
| Endorsal | Shapo | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29 per month, billed annually ($39 billed monthly) | $29 per month |
| Free plan | None | Up to 15 testimonials, with unlimited widgets and forms, one survey and Shapo branding. |
| Free trial | 14-day free trial, no credit card required | 7-day Pro trial for $1, then $29 a month |
| Web | ||
| Made by | Sticky Toffee Studios Ltd | Shapo |
| Price read from | endorsal.io | shapo.io |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Endorsal
- There is no free plan; the page offers a 14-day trial and then paid plans.
- Price depends on both customers in your list and monthly visitors who see widgets.
- Wall of Love, review sharing and branding removal are not in Starter.
- SMS beyond the monthly allowance is billed per message segment.
Shapo
- On the free plan, once 15 testimonials are reached new ones stay hidden and imports are restricted.
- Shapo branding stays on the free plan; removing it needs Pro.
- Imports from third-party sites, a custom domain for the Wall of Love and AI survey insights are Pro features.
- Each client workspace has its own billing, so an agency pays per workspace.
Key features
Endorsal
- EndoForms
- Build a branded testimonial capture form, with video testimonials collected alongside text on every plan.
- AutoRequests
- Send review requests by email and SMS from niche templates or your own wording. Extra SMS beyond the plan costs from $0.025 per segment.
- Display widgets and ReviewHQ
- Embed testimonials with a few lines of code, or add a floating review panel to any website.
- Wall of Love and FOMO popups
- Show every testimonial on one scrolling page, or pop up recent reviewers. The Wall of Love needs Professional or above.
- Review imports
- Pull in reviews from Google, Facebook, Yelp and Tripadvisor so they appear beside the testimonials you collect directly.
- Product reviews for stores
- Collects product reviews automatically when orders are placed on Shopify, WooCommerce, BigCommerce, Wix and Squarespace.
Shapo
- Testimonial forms
- Shareable forms collect text, image and video testimonials, with custom fields (2 on Free, 10 on Pro).
- Review imports
- Pro imports reviews from more than 30 platforms, including Google, Facebook, X and Capterra, per the pricing page.
- Embeddable widgets
- Grid, carousel, marquee, list, single-review, floating toast and badge widgets, plus a Google review widget.
- Wall of Love and Review Booster
- A hosted Wall of Love page and a public Review Booster page are available on both plans.
- AI, NPS and feedback surveys
- One survey on Free and unlimited on Pro, with AI insights and reports on Pro.
- Email invitations
- Pro lists 500 email campaign invites a month for asking customers for testimonials.
Plans
Endorsal
Starter$29
per month, up to 500 customers, billed annually ($39 monthly)
1 property, 250 emails and 50 SMS a month, 10 videos, 480p video. Rises to $59 a month billed annually at 2,500 customers.
Professional$59
per month, up to 500 customers, billed annually ($79 monthly)
3 properties, 25 videos in 1080p, Wall of Love, review sharing, incentivized requests, custom domains and Endorsal branding removed.
Advanced$262
per month, up to 25,000 customers, billed annually ($349 monthly)
5 properties, unlimited emails and videos, 4K video, 1,000 SMS and up to 500,000 monthly visitors. Larger customer tiers cost more.
Shapo
Free$0
Up to 15 testimonials, unlimited widgets and forms, 1 survey, 2 custom form fields, 20 tags and Shapo branding.
Pro$29
per month
Unlimited testimonials, imports from 30+ platforms, unlimited surveys with AI insights, 500 email invites a month and no branding.
Ways to pay less
Endorsal
- Annual discount
Save with annual billing
The pricing page shows lower per-month prices when billed annually, for example Starter at $29 a month against $39 billed monthly.
Shapo
- Annual discount
Two months free on the yearly plan
The Pro plan card says the yearly plan gives 2 months free compared with paying monthly.
Common questions
Which is cheaper, Endorsal or Shapo?
As of Nov 13, 2026, they start at the same price. Endorsal starts at $29 per month, billed annually ($39 billed monthly), and Shapo starts at $29 per month.
Which has a free plan, Endorsal or Shapo?
As of Nov 13, 2026, only Shapo has a free plan. Endorsal does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.