Endorsal vs Testimonial.to (2026): which should you pick?
As of Nov 13, 2026, Endorsal and Testimonial.to share a 2.4 GPA, and only Testimonial.to has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Endorsal
Testimonial and review collection with display widgets and popups
Testimonial.to
Collect text and video testimonials and show them on a Wall of Love
Which one is for you
Pick Endorsal if
- Fits if you want testimonials from a customer list you already have
- Works for sites that want a floating panel and popups beside the widgets
Look elsewhere if
- Skip it if you want a free plan, because there is only a 14-day trial
- Pricey if your list grows, as the price follows both customers and monthly visitors
- Watch out: Wall of Love, review sharing and branding removal are not in Starter
- Watch out: SMS beyond the monthly allowance is billed from $0.025 per message segment
Pick Testimonial.to if
- Fits if you want a few text testimonials and a couple of videos on a page
- Works for sites on Webflow, WordPress or Shopify
Look elsewhere if
- Tight if you stay free: 10 text and 2 video testimonials in total
- Skip it if you want more video on Starter, as it stays at 2 in total
- Pricey if you need the API or team members, which start on Ultimate at $50 a space a month
- Watch out: Ultimate and Ultimate + are per space, and each extra space costs $600 or $1,140 a year
- Watch out: automated invitation emails start on Ultimate
How we grade them
| 2.4GPAEndorsalFair | 2.4GPATestimonial.toFair | |
|---|---|---|
| Value for money | CStarter is $29 a month billed annually ($39 monthly), the same as the category's middle. At 2,500 customers it rises to $59. | CStarter is $25 a month ($300 a year), the middle of review tools, and Ultimate is $50 per space, with extra spaces costing $600 a year. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card. | CFree allows 10 text and 2 video testimonials in total, with a public page and widgets. Paid plans have a 7-day trial. |
| Features | BForms, automated requests, widgets, popups, review imports and product reviews for stores. Covers the job in full. | BCollection forms, widgets, imports, a brand monitor, NPS surveys and an API. Starter allows 2 video testimonials in total. |
| Ease of use | CNo rating on record, and you build forms and place widgets yourself. | CNo store rating on record. You build the forms and wall yourself. |
| Platforms and integrations | BGoogle, Facebook, Yelp, Tripadvisor, Shopify and WooCommerce. | BWeb, with Webflow, Shopify, WordPress, Notion, Zapier and Make, plus an API and MCP on Ultimate. No desktop or phone app. |
| Best for | collecting testimonials and showing them on a site | text and video testimonials on a wall of love |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Endorsal and Testimonial.to. How we grade
Price against what you get
Endorsal starts at $29 a month and scores 2.7 out of 4 on features, ease of use and platforms. Testimonial.to starts at $25 a month and scores 2.7.
They score the same, and Testimonial.to starts $4 a month lower. Of the other customer review tools on the chart, none scores higher than Endorsal for less, and none scores higher than Testimonial.to for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Endorsal also covers popups.
- Testimonial.to also covers surveys and schema markup.
At a glance
| Endorsal | Testimonial.to | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29 per month, billed annually ($39 billed monthly) | $25 per month (Starter, billed monthly) |
| Free plan | None | 2 video and 10 text testimonials in total, unlimited X and LinkedIn imports, a public testimonial page and Wall of Love widgets. |
| Free trial | 14-day free trial, no credit card required | 7-day free trial on every paid plan, cancel anytime |
| Web | ||
| Made by | Sticky Toffee Studios Ltd | Testimonial |
| Price read from | endorsal.io | testimonial.to |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Endorsal
- There is no free plan; the page offers a 14-day trial and then paid plans.
- Price depends on both customers in your list and monthly visitors who see widgets.
- Wall of Love, review sharing and branding removal are not in Starter.
- SMS beyond the monthly allowance is billed per message segment.
Testimonial.to
- The free plan stops at 10 text and 2 video testimonials in total.
- Starter keeps video at 2 testimonials in total; unlimited video needs Ultimate.
- Ultimate and Ultimate + are priced per space, and each extra space costs $600 or $1,140 a year.
- Automated invitation emails, the API and team members start on Ultimate.
Key features
Endorsal
- EndoForms
- Build a branded testimonial capture form, with video testimonials collected alongside text on every plan.
- AutoRequests
- Send review requests by email and SMS from niche templates or your own wording. Extra SMS beyond the plan costs from $0.025 per segment.
- Display widgets and ReviewHQ
- Embed testimonials with a few lines of code, or add a floating review panel to any website.
- Wall of Love and FOMO popups
- Show every testimonial on one scrolling page, or pop up recent reviewers. The Wall of Love needs Professional or above.
- Review imports
- Pull in reviews from Google, Facebook, Yelp and Tripadvisor so they appear beside the testimonials you collect directly.
- Product reviews for stores
- Collects product reviews automatically when orders are placed on Shopify, WooCommerce, BigCommerce, Wix and Squarespace.
Testimonial.to
- Collection forms
- A shareable page where customers leave text or video testimonials. The Free and Starter plans include 1 form; Ultimate plans allow unlimited forms.
- Wall of Love and widgets
- Embed testimonials on any site, including no-code builders, or publish a public Wall of Love page. Custom domain and branding removal need a paid plan.
- Social and review imports
- Pull in X and LinkedIn posts on every plan; the Starter plan adds imports from social media and more than 10 review sites.
- Brand Monitor
- Tracks mentions of chosen keywords: 2,000 mentions a month on Ultimate and 5,000 on Ultimate +.
- NPS surveys and case studies
- Ultimate + adds NPS surveys with auto-routing of promoters to a testimonial request, plus case study collection.
- API, MCP and webhooks
- Ultimate plans include a REST API, MCP, webhooks, and Zapier and Make connections.
Plans
Endorsal
Starter$29
per month, up to 500 customers, billed annually ($39 monthly)
1 property, 250 emails and 50 SMS a month, 10 videos, 480p video. Rises to $59 a month billed annually at 2,500 customers.
Professional$59
per month, up to 500 customers, billed annually ($79 monthly)
3 properties, 25 videos in 1080p, Wall of Love, review sharing, incentivized requests, custom domains and Endorsal branding removed.
Advanced$262
per month, up to 25,000 customers, billed annually ($349 monthly)
5 properties, unlimited emails and videos, 4K video, 1,000 SMS and up to 500,000 monthly visitors. Larger customer tiers cost more.
Testimonial.to
Free$0
10 text and 2 video testimonials in total, one collection form, a public page and widgets.
Starter$25
per month, billed monthly ($300 billed annually)
Unlimited text testimonials, 2 video testimonials in total, social and review imports, and a custom domain.
Ultimate$50
per space / month, billed monthly ($600 billed annually)
Unlimited video and text, 1,000 automated invitations, a 2,000-mention Brand Monitor, API, MCP, webhooks, Zapier and team members.
Ultimate +$95
per space / month, billed monthly ($1,140 billed annually)
Adds NPS surveys, case study collection, an AI video editor, 3,000 invitations, a 5,000-mention Brand Monitor and unlimited seats.
EnterpriseCustom
Custom usage limits, single sign-on, purchase orders and invoices, and a dedicated success manager.
Ways to pay less
Endorsal
- Annual discount
Save with annual billing
The pricing page shows lower per-month prices when billed annually, for example Starter at $29 a month against $39 billed monthly.
Testimonial.to
- Annual discount
2 months off with yearly billing
The pricing page advertises two months free on yearly billing: Starter $300, Ultimate $600 and Ultimate + $1,140 a year.
Common questions
Which is cheaper, Endorsal or Testimonial.to?
As of Nov 13, 2026, Testimonial.to is cheaper to start with: $25 a month, against $29 a month for Endorsal. Endorsal starts at $29 per month, billed annually ($39 billed monthly), and Testimonial.to starts at $25 per month (Starter, billed monthly).
Which has a free plan, Endorsal or Testimonial.to?
As of Nov 13, 2026, only Testimonial.to has a free plan. Endorsal does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.