Feefo review (2026): is it worth $200 a month?
Verified customer reviews for products and services
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Feefo report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for verified service and product reviews for larger shops
Feefo collects verified product and service reviews and sends them to Google Seller Ratings. It starts at $200 a month with no free plan or trial, and several things you may want are paid extras.
Who Feefo is for
- Fits if you want verified reviews on Google and have the budget for $200 a month
- Works for brands that want a customer success manager, which starts on Enhanced
Who Feefo is not for
- Pricey if you are a small shop, because it starts at $200 a month, 'from'
- Skip it if you want a free plan or trial, as none is listed
- Tight if you send many requests, since Essentials covers 200 email requests and Enhanced 500
- Watch out: Q&A, AI Trending Topics, Feefo Social and syndication are paid extras whose prices are not shown
- Watch out: the full 600+ integration library is tied to the custom Plus package
Why Feefo gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyEssentials is $200 a month and Enhanced $400, both quoted as 'from'. That is the dearest tenth of review tools, which starts at $200.
- FFree plan and trialNo free plan or trial is listed, so nothing is free.
- BFeaturesVerified review collection, product and service reviews, widgets, Google ratings, surveys, analytics and a syndication network. Q&A, AI Trending Topics, Feefo Social and syndication are paid extras on some packages.
- CEase of useNo store rating on record. It is a sales-supported platform with integrations to set up.
- BPlatforms and integrationsWeb, with Shopify, WooCommerce, Magento, Salesforce, HubSpot and Klaviyo, 350+ integrations on Enhanced and an API on Plus. No phone or desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Feefo's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/feefo#review"><img src="https://toolgpa.com/badge/feefo.svg" alt="Feefo: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Feefo stands among customer review tools
Feefo's GPA of 1.8 is higher than 2 of the 34 other customer review tools we grade, and level with 3.
It stands best on features (B, above 14 of 34) and worst on free plan and trial (F, above 0).
Its paid plans start at $200 a month, against a middle price of $29 for the category: 26 of the 28 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 35 customer review tools we grade, cut by the letter each got. Feefo’s own letter is outlined.
- DValue for moneyAbove 0 of 34, level with 8
- FFree plan and trialAbove 0 of 34, level with 10
- BFeaturesAbove 14 of 34, level with 20
- CEase of useAbove 0 of 34, level with 33
- BPlatforms and integrationsAbove 3 of 34, level with 31
Price against what you get
Each dot is one of 29 customer review tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Feefo, or make your own?
Keep it
The plain part of Feefo you could make: review collection, surveys and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 29 of the 34 other customer review tools grade higher. It costs $2,400 a year.
What you could make
- Review collection, surveys and reports: an app builder makes these well.
What you could not
- It plugs into other products, Shopify, WooCommerce and Magento among them.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Feefo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Feefo?
Feefo is a ratings and reviews platform that sends review requests only to customers who bought, then publishes the results on the merchant's site, on a Feefo-hosted merchant page and in Google results. It collects product and service reviews by email, SMS and WhatsApp, and adds survey, analytics and AI summary tools on top. Pricing is sold as three packages, with the top one quoted individually.
Worth knowing
- There is no free plan or trial listed, and the pricing page quotes every package as 'from' a monthly price.
- Q&A, AI Trending Topics, Feefo Social and syndication are marked as paid extras on some packages in the comparison table; their prices are not shown.
- Essentials covers 200 email requests and Enhanced 500 email requests; Plus is quoted individually.
- Essentials includes 50+ pre-built integrations and Enhanced 300+; the full 600+ library is tied to the custom package.
Key features
- Verified review collection
- Invitations go to customers who bought, by email on every package and by SMS and WhatsApp as well, with automatic reminders to people who do not respond the first time.
- Product and service reviews
- Collects reviews of the product and of the service around it, with optional photos and video, rateable attributes such as fit or value, and private feedback that is not shown publicly.
- Display widgets and Google ratings
- More than ten on-site widgets, AI review summaries, and review content passed to Google Seller Ratings, Shopping ads and rich snippets.
- Surveys and NPS
- Custom questions on every package, with NPS and bespoke surveys on Enhanced and above, plus a campaign manager for different touchpoints.
- Analytics
- Reports on the collection funnel, feedback and individual products, with sentiment and tag analytics available as extras on some packages.
- Syndication network
- On the top package, product reviews can be shared across retailers in Feefo's network, with product grouping so variants such as size or colour share reviews.
Feefo pricing
As of Nov 12, 2026, Feefo is a paid product, starting at $200 per month (Essentials).
- Starts at
- $200 per month (Essentials)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Essentials | $200per month, from | 200 email requests plus 50 WhatsApp and 50 SMS, product and service reviews, photo and video reviews, AI summaries and replies, Google Seller Ratings. |
| Enhanced | $400per month, from | Everything in Essentials with 500 email requests, a campaign manager, NPS and custom surveys, A/B testing, 350+ integrations and an assigned customer success manager. |
| Plus | Custom | Everything in Enhanced plus bespoke collection, multilingual moderation, AI insights, social UGC, syndication network and 600+ enterprise integrations with API. |
Read from business.feefo.com on Nov 12, 2026. Prices change, so confirm with Feefo before you buy.
Works with
- Shopify
- WooCommerce
- Magento
- BigCommerce
- Salesforce Commerce Cloud
- Salesforce
- HubSpot
- Klaviyo
Feefo alternatives
- Feefo vs Trustpilot
Free plan · from $99/mo
- Feefo vs REVIEWS.io
Free trial · from $23/mo
- Feefo vs Yotpo
Free plan · from $15/mo
Common questions
Does Feefo have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Feefo is listed for Web.
Does Feefo have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Feefo is listed for Web.
Is Feefo open source?
Feefo is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.