Skip to content
ToolGPA

The Feefo Insider’s Guide

Everything we know about Feefo in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

Download the PDF
Pass it onEmailLinkedInXWhatsApp
ToolGPANovember 2026

Feefo

The Insider’s Guide

Verified customer reviews for products and services

Every plan, grade, refund rule and rival among customer review tools, read from Feefo’s own pages.

Made by Feefo · checked Nov 12, 2026 · toolgpa.com

1.8GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Feefo’s own pages, its app-store listings and our grades. Every fact in it is on Feefo’s page too, where it is kept up to date. Checked Nov 12, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

1.8

GPA, above 2 of the 34 other customer review tools we grade

Feefo is a ratings and reviews platform that sends review requests only to customers who bought, then publishes the results on the merchant's site, on a Feefo-hosted merchant page and in Google results. It collects product and service reviews by email, SMS and WhatsApp, and adds survey, analytics and AI summary tools on top. Pricing is sold as three packages, with the top one quoted individually.

To get you started, here are 8 things to know about Feefo, taken from its own pages and our grades.

It is a sales-supported platform with integrations to set up.
From our grade for ease of use
  1. 1

    Best for verified service and product reviews for larger shops

    Feefo collects verified product and service reviews and sends them to Google Seller Ratings.

  2. 2

    Paid plans start at $200 a month

    As its pricing page puts it: $200 per month (Essentials).

  3. 3

    It runs on Web

    Web.

  4. 4

    Verified review collection

    Invitations go to customers who bought, by email on every package and by SMS and WhatsApp as well, with automatic reminders to people who do not respond the first time.

  5. 5

    Product and service reviews

    Collects reviews of the product and of the service around it, with optional photos and video, rateable attributes such as fit or value, and private feedback that is not shown publicly.

  6. 6

    Display widgets and Google ratings

    More than ten on-site widgets, AI review summaries, and review content passed to Google Seller Ratings, Shopping ads and rich snippets.

  7. 7

    A 1.8 GPA, above 2 of 34

    That is against the other customer review tools we grade, on value, the free plan, features, ease of use and platforms.

  8. 8

    Keep it

    The plain part of Feefo you could make: review collection, surveys and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.

Feefo at a glance

Pricing
Paid, from $200 per month (Essentials)
Free plan
No
Free trial
None stated
Runs on
Web
Made by
Feefo, since 2006
Category
Customer Review Tools
Our grade
1.8 GPA, weak

The report card

Best for verified service and product reviews for larger shops

Feefo collects verified product and service reviews and sends them to Google Seller Ratings. It starts at $200 a month with no free plan or trial, and several things you may want are paid extras.

ToolGPA report cardFeefoGraded Nov 12, 2026
SubjectGradeComment
Value for moneyDEssentials is $200 a month and Enhanced $400, both quoted as 'from'. That is the dearest tenth of review tools, which starts at $200.
Free plan and trialFNo free plan or trial is listed, so nothing is free.
FeaturesBVerified review collection, product and service reviews, widgets, Google ratings, surveys, analytics and a syndication network. Q&A, AI Trending Topics, Feefo Social and syndication are paid extras on some packages.
Ease of useCNo store rating on record. It is a sales-supported platform with integrations to set up.
Platforms and integrationsBWeb, with Shopify, WooCommerce, Magento, Salesforce, HubSpot and Klaviyo, 350+ integrations on Enhanced and an API on Plus. No phone or desktop app.
Grade point averageWeak, out of 4.01.8

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Feefo is for

  • Fits if you want verified reviews on Google and have the budget for $200 a month
  • Works for brands that want a customer success manager, which starts on Enhanced

Who it is not for

  • Pricey if you are a small shop, because it starts at $200 a month, 'from'
  • Skip it if you want a free plan or trial, as none is listed
  • Tight if you send many requests, since Essentials covers 200 email requests and Enhanced 500
  • Watch out: Q&A, AI Trending Topics, Feefo Social and syndication are paid extras whose prices are not shown
  • Watch out: the full 600+ integration library is tied to the custom Plus package

Good to know

Good for

  • Retailers and service businesses that want reviews tied to real purchases
  • Merchants that want star ratings in Google Shopping and seller ratings
  • Brands that sell through retailers and want syndicated product reviews

Worth knowing

  • There is no free plan or trial listed, and the pricing page quotes every package as 'from' a monthly price.
  • Q&A, AI Trending Topics, Feefo Social and syndication are marked as paid extras on some packages in the comparison table; their prices are not shown.
  • Essentials covers 200 email requests and Enhanced 500 email requests; Plus is quoted individually.
  • Essentials includes 50+ pre-built integrations and Enhanced 300+; the full 600+ library is tied to the custom package.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$200

A month to start

Feefo is a paid product, starting at $200 per month (Essentials).

No free plan or trial is listed, so nothing is free.
From our grade for free plan and trial

  • Essentials

    $200

    per month, from

    200 email requests plus 50 WhatsApp and 50 SMS, product and service reviews, photo and video reviews, AI summaries and replies, Google Seller Ratings.

  • Enhanced

    $400

    per month, from

    Everything in Essentials with 500 email requests, a campaign manager, NPS and custom surveys, A/B testing, 350+ integrations and an assigned customer success manager.

  • Plus

    Custom

    Everything in Enhanced plus bespoke collection, multilingual moderation, AI insights, social UGC, syndication network and 600+ enterprise integrations with API.

Read from business.feefo.com on Nov 12, 2026.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Verified customer reviews for products and services. Here is what it does, as its own site describes it, and what it covers: AI features, surveys, reports, review collection.

Verified review collection, product and service reviews, widgets, Google ratings, surveys, analytics and a syndication network.
From our grade for features
Verified review collection
Invitations go to customers who bought, by email on every package and by SMS and WhatsApp as well, with automatic reminders to people who do not respond the first time.
Product and service reviews
Collects reviews of the product and of the service around it, with optional photos and video, rateable attributes such as fit or value, and private feedback that is not shown publicly.
Display widgets and Google ratings
More than ten on-site widgets, AI review summaries, and review content passed to Google Seller Ratings, Shopping ads and rich snippets.
Surveys and NPS
Custom questions on every package, with NPS and bespoke surveys on Enhanced and above, plus a campaign manager for different touchpoints.
Analytics
Reports on the collection funnel, feedback and individual products, with sentiment and tag analytics available as extras on some packages.
Syndication network
On the top package, product reviews can be shared across retailers in Feefo's network, with product grouping so variants such as size or colour share reviews.

Where it runs

  • Web

What it works with

  • Shopify
  • WooCommerce
  • Magento
  • BigCommerce
  • Salesforce Commerce Cloud
  • Salesforce
  • HubSpot
  • Klaviyo

Feefo is made by Feefo, and has been around since 2006.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

2/34

Other customer review tools it is graded above

Feefo's GPA of 1.8 is higher than 2 of the 34 other customer review tools we grade, and level with 3.

It stands best on features (B, above 14 of 34) and worst on free plan and trial (F, above 0).

Its paid plans start at $200 a month, against a middle price of $29 for the category: 26 of the 28 others that charge start lower.

On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.

Each grade against the category

Every bar is all 35 customer review tools we grade, cut by the letter each got. Feefo’s own letter is outlined.

  • DValue for moneyAbove 0 of 34
  • FFree plan and trialAbove 0 of 34
  • BFeaturesAbove 14 of 34
  • CEase of useAbove 0 of 34
  • BPlatforms and integrationsAbove 3 of 34

Price against what you get

Each dot is one of 29 customer review tools. Further left costs less; higher up scores better on features, ease of use and platforms. Feefo is the marked dot.

C2.0B3.0A4.0$5$10$20$50$100$200$500More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessFeefoPodiumFeraTrustindexJudge.meNiceJob

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of Feefo you could make: review collection, surveys and reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.

That makes this kind of software worth paying for, not this one in particular: 29 of the 34 other customer review tools grade higher. It costs $2,400 a year.

What you could make

  • Review collection, surveys and reports: an app builder makes these well.

What you could not

  • It plugs into other products, Shopify, WooCommerce and Magento among them.
  • AI features, unless you pay a model provider for each request yourself.
  • Hooks into the device itself: widgets.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. Feefo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Trustpilot, REVIEWS.io, Yotpo, Bazaarvoice and Trusted Shops

The 5 tools Feefo is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

12

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Feefo free?

No. Feefo is a paid product, starting at $200 per month (Essentials).

How much does Feefo cost?

Feefo lists 3 plans. Essentials: $200 per month, from.

What platforms does Feefo work on?

Feefo is available on Web.

Does Feefo have an Android app?

No Android app was listed when its pages were read on Nov 12, 2026. Feefo is listed for Web.

Does Feefo have an iPhone app?

No iPhone app was listed when its pages were read on Nov 12, 2026. Feefo is listed for Web.

Is Feefo open source?

Feefo is not described as open source on its own site, as read on Nov 12, 2026.

What does Feefo integrate with?

Feefo's listing names Shopify, WooCommerce, Magento, BigCommerce, Salesforce Commerce Cloud, Salesforce, HubSpot and Klaviyo.

Who makes Feefo?

Feefo is made by a company of the same name. It dates from 2006.

What are the alternatives to Feefo?

The closest alternatives to Feefo in our directory are Trustpilot, REVIEWS.io, Yotpo, Bazaarvoice and Trusted Shops.

How does Feefo compare with other customer review tools?

Feefo's GPA of 1.8 is higher than 2 of the 34 other customer review tools we grade, and level with 3.

Is Feefo good value for money?

ToolGPA grades Feefo D for value for money. Its paid plans start at $200 a month, against a middle price of $29 for the category: 26 of the 28 others that charge start lower.

Could I make my own version of Feefo?

The plain part of Feefo you could make: review collection, surveys and reports.

Where this guide comes from

The prices, plans, platforms and features were read from Feefo’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Feefo's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Feefo. Prices change, so check business.feefo.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

5,038

Tools graded, in 95 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 5,038

    tools graded

  • 95

    categories

  • 739

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Feefo: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/feefo

Know someone choosing between customer review tools?

Send them this guide: toolgpa.com/tools/feefo/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded customer review tools after Feefo, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Feefo’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Feefo is a trademark of its owner, and this guide is not made, paid for or approved by Feefo. Prices and plans change: check business.feefo.com before you buy.