Feefo vs REVIEWS.io (2026): which should you pick?

Pick Feefo if

• Fits if you want verified reviews on Google and have the budget for $200 a month
• Works for brands that want a customer success manager, which starts on Enhanced

Look elsewhere if

• Pricey if you are a small shop, because it starts at $200 a month, 'from'
• Skip it if you want a free plan or trial, as none is listed
• Tight if you send many requests, since Essentials covers 200 email requests and Enhanced 500
• Watch out: Q&A, AI Trending Topics, Feefo Social and syndication are paid extras whose prices are not shown
• Watch out: the full 600+ integration library is tied to the custom Plus package

Pick REVIEWS.io if

• Fits if you want product stars and Google Seller Ratings from one tool
• Works for stores moving off Yotpo, Okendo or Trustpilot that need reviews imported

Look elsewhere if

• Skip it if you want a free plan to start on, as there's only a 14-day trial
• Pricey if you sell in several countries, as each domain is its own subscription
• Tight if you need the API or AI replies, as both are on Plus at $400 a month billed yearly, booked through a demo
• Watch out: Google Seller Ratings and review snippets aren't on Essentials; they start at Start-Up, $63 billed yearly
• Watch out: every email or text invite counts, and sending more moves you up a price step

Feefo

• There is no free plan or trial listed, and the pricing page quotes every package as 'from' a monthly price.
• Q&A, AI Trending Topics, Feefo Social and syndication are marked as paid extras on some packages in the comparison table; their prices are not shown.
• Essentials covers 200 email requests and Enhanced 500 email requests; Plus is quoted individually.
• Essentials includes 50+ pre-built integrations and Enhanced 300+; the full 600+ library is tied to the custom package.

REVIEWS.io

• There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
• Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
• Each top-level domain is a separate subscription, so stores in several countries pay for each one.
• Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.

Feefo

Verified review collection

Invitations go to customers who bought, by email on every package and by SMS and WhatsApp as well, with automatic reminders to people who do not respond the first time.

Product and service reviews

Collects reviews of the product and of the service around it, with optional photos and video, rateable attributes such as fit or value, and private feedback that is not shown publicly.

Display widgets and Google ratings

More than ten on-site widgets, AI review summaries, and review content passed to Google Seller Ratings, Shopping ads and rich snippets.

Surveys and NPS

Custom questions on every package, with NPS and bespoke surveys on Enhanced and above, plus a campaign manager for different touchpoints.

Analytics

Reports on the collection funnel, feedback and individual products, with sentiment and tag analytics available as extras on some packages.

Syndication network

On the top package, product reviews can be shared across retailers in Feefo's network, with product grouping so variants such as size or colour share reviews.

REVIEWS.io

Review invites by email and SMS

Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.

Product and company reviews

Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.

Google Seller Ratings

From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.

Surveys

Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.

Reputation manager

Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.

Feefo

• Essentials$200

  per month, from

  200 email requests plus 50 WhatsApp and 50 SMS, product and service reviews, photo and video reviews, AI summaries and replies, Google Seller Ratings.

• Enhanced$400

  per month, from

  Everything in Essentials with 500 email requests, a campaign manager, NPS and custom surveys, A/B testing, 350+ integrations and an assigned customer success manager.

• PlusCustom

  Everything in Enhanced plus bespoke collection, multilingual moderation, AI insights, social UGC, syndication network and 600+ enterprise integrations with API.

REVIEWS.io

• Essentials$23

  per month for up to 300 invites, billed annually ($29 monthly)

  Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.

• Start-Up$63

  per month for 1,000 invites, billed annually ($79 monthly)

  Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.

• Grow$140

  per month for 1,000 invites, billed annually ($175 monthly)

  Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.

• Plus$400

  per month for 7,500 invites, billed annually ($500 monthly)

  Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.

Feefo

No public discounts listed.

REVIEWS.io

• Annual discount

  Save 20% with yearly billing

  REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.