REVIEWS.io vs Trustpilot
We give REVIEWS.io a 2.6 GPA and Trustpilot a 2.2, out of 4.0. REVIEWS.io grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
REVIEWS.io
Product and company reviews for online stores, priced by invites
Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
How we grade them
| 2.6GPAREVIEWS.ioGood | 2.2GPATrustpilotFair | |
|---|---|---|
| Value for money | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the cheap end. Rich snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. | DStarter is $99 a month per domain, paid upfront on a 12-month contract, for 100 invitations, and only for small businesses up to $5M in revenue. A shop with 300 orders a month needs Plus at $319 to invite everyone. Set against its listed rivals, that's the dear end. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. | CA free account keeps your profile, lets you reply to and flag reviews, and sends 50 invitations a month, with 1 widget and 1 user. Your TrustScore stays whether you pay or not. But a busy shop hits 50 fast, and the 14-day trial is of Plus. |
| Features | BThe whole job and a bit more: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. | BThe whole job for company reviews: a public profile and TrustScore, automated invitations, QR codes, TrustBox widgets, replies and flagging, insights and benchmarks. Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only. |
| Ease of use | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. | CNo store rating on record. You claim the profile, connect invitations to your store or CRM and add widgets to your site, and the paid plans are quoted on your traffic and revenue. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. | BWeb, with Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip, and all integrations on Plus. The API is an add-on on Premium and Enterprise only. No phone or desktop app is listed. |
| Best for | product and company reviews with Google stars | a public review profile shoppers already know |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: REVIEWS.io and Trustpilot. How we grade
Price against what you get
REVIEWS.io starts at $23 a month and scores 2.7 out of 4 on features, ease of use and platforms. Trustpilot starts at $99 a month and scores 2.7.
They score the same, and REVIEWS.io starts $76 a month lower. Of the other customer review tools on the chart, none scores higher than REVIEWS.io for less, and none scores higher than Trustpilot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly). Trustpilot starts at $99 per domain / month and up, billed annually.
- Trustpilot has a free plan. REVIEWS.io does not, though it has a free trial.
- REVIEWS.io also covers surveys.
- Trustpilot also covers reports.
At a glance
| REVIEWS.io | Trustpilot | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $23 per month for up to 300 invites, billed annually ($29 monthly) | $99 per domain / month and up, billed annually |
| Free plan | None | Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user. |
| Free trial | 14-day free trial | 14-day free trial of the Plus plan |
| Web | ||
| Made by | REVIEWS.io | Trustpilot |
| Price read from | reviews.io | business.trustpilot.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
REVIEWS.io
- Online stores that want product reviews and Google Seller Ratings together
- Brands running email and SMS through Klaviyo or Attentive
- Stores moving from Yotpo, Okendo or Trustpilot that need reviews imported
Trustpilot
- Businesses whose customers already look them up on Trustpilot
- Online stores that want star ratings from an independent review site
- Companies with several country domains that need one review profile per site
Worth knowing
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
Trustpilot
- Paid plans are 12-month contracts paid upfront, and each domain is priced separately.
- Prices are starting points: the quote depends on site traffic, business size and annual revenue.
- Product and location reviews are paid add-ons, and API access is an add-on only on Premium and Enterprise.
- The free plan stops at 50 invitations a month until the next month or an upgrade.
Key features
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
Trustpilot
- Public profile and TrustScore
- Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- Review invitations
- Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- TrustBox widgets
- Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- Product and location reviews
- Add-ons on the paid plans for reviews of individual products, with SEO-friendly widgets, and for reviews of each physical location.
- Insights and AI replies
- TrustScore insights, topic and sentiment reports and competitor benchmarks on higher plans; Enterprise adds AI-assisted replies and custom dashboards.
Plans
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
Trustpilot
Free$0
50 review invitations a month, replies to reviews, 1 TrustBox widget, 1 QR code collector and 1 user.
Starter$99
per domain / month and up, billed annually
100 invitations a month, 2 widgets, 1 user and 1 domain. Only for new small businesses with up to $5M in revenue.
Plus$319
per domain / month and up, billed annually
300 invitations a month, 10 widgets, 3 users, up to 3 domains, all integrations and a branded profile page.
Premium$799
per domain / month and up, billed annually
1,000 invitations a month, 21 widgets, 10 users, a customer success manager and fuller insights. Sold through a demo.
EnterpriseCustom
Unlimited invitations, 1,000 users, SSO, AI-assisted replies, custom dashboards and invitation tools, priced by sales.
Ways to pay less
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
Trustpilot
No public discounts listed.
