GatherUp vs Trustpilot
We give GatherUp a 2.4 GPA and Trustpilot a 2.2, out of 4.0. GatherUp grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GatherUp
Review requests, NPS surveys and review monitoring per location
Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
How we grade them
| 2.4GPAGatherUpFair | 2.2GPATrustpilotFair | |
|---|---|---|
| Value for money | CSmall Business is $99 a month billed yearly ($124 monthly) for one location, with 300 texts and 3,000 emails a month. Set against its listed rivals, the local review tools, that's the middle. Two to ten locations are $60 each, and Listings Hub is $40 on top. | DStarter is $99 a month per domain, paid upfront on a 12-month contract, for 100 invitations, and only for small businesses up to $5M in revenue. A shop with 300 orders a month needs Plus at $319 to invite everyone. Set against its listed rivals, that's the dear end. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it needs a card. Enough to send a first batch of requests, not to stay on. | CA free account keeps your profile, lets you reply to and flag reviews, and sends 50 invitations a month, with 1 widget and 1 user. Your TrustScore stays whether you pay or not. But a busy shop hits 50 fast, and the 14-day trial is of Plus. |
| Features | BThe whole job: email and text requests with QR codes, NPS surveys, monitoring of 100+ review sites, AI replies, topic tags, widgets, a pop-up and automatic social sharing. Fake-review defense and listings on 125 directories are add-ons. | BThe whole job for company reviews: a public profile and TrustScore, automated invitations, QR codes, TrustBox widgets, replies and flagging, insights and benchmarks. Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only. |
| Ease of use | CNo store rating on record. You load customers or connect a system, set up the request and survey flow, and choose widgets. Multi-location and agency setups go through a demo. | CNo store rating on record. You claim the profile, connect invitations to your store or CRM and add widgets to your site, and the paid plans are quoted on your traffic and revenue. |
| Platforms and integrations | BWeb, with Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Google Sheets, Zapier, Toast and athenahealth, plus an API. No phone or desktop app is listed. | BWeb, with Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip, and all integrations on Plus. The API is an add-on on Premium and Enterprise only. No phone or desktop app is listed. |
| Best for | review requests with NPS surveys per location | a public review profile shoppers already know |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GatherUp and Trustpilot. How we grade
Price against what you get
GatherUp starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Trustpilot starts at $99 a month and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other customer review tools on the chart, none scores higher than GatherUp for less, and none scores higher than Trustpilot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GatherUp starts at $99 per month for 1 location, billed annually ($124 monthly). Trustpilot starts at $99 per domain / month and up, billed annually.
- Trustpilot has a free plan. GatherUp does not, though it has a free trial.
- GatherUp also covers surveys.
At a glance
| GatherUp | Trustpilot | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $99 per month for 1 location, billed annually ($124 monthly) | $99 per domain / month and up, billed annually |
| Free plan | None | Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user. |
| Free trial | 14-day free trial | 14-day free trial of the Plus plan |
| Web | ||
| Made by | GatherUp | Trustpilot |
| Price read from | gatherup.com | business.trustpilot.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
GatherUp
- Multi-location businesses that want a set price per location
- Agencies that resell review management under their own brand
- Businesses that want NPS surveys tied to review requests
Trustpilot
- Businesses whose customers already look them up on Trustpilot
- Online stores that want star ratings from an independent review site
- Companies with several country domains that need one review profile per site
Worth knowing
GatherUp
- There is no free plan; after the 14-day trial the cheapest plan is $99 a month on annual billing.
- Each location gets up to 300 SMS and 3,000 email credits a month.
- Listings Hub is an add-on listed at $40, and Review Defense is sold separately in three plans.
- Agency pricing and white-label options are by quote only.
Trustpilot
- Paid plans are 12-month contracts paid upfront, and each domain is priced separately.
- Prices are starting points: the quote depends on site traffic, business size and annual revenue.
- Product and location reviews are paid add-ons, and API access is an add-on only on Premium and Enterprise.
- The free plan stops at 50 invitations a month until the next month or an upgrade.
Key features
GatherUp
- Email and SMS review requests
- Up to 300 SMS and 3,000 email requests per location each month, with QR codes, custom feedback links and customer uploads.
- NPS and surveys
- Asks customers a Net Promoter Score question and other survey questions before or alongside the review request.
- Review monitoring and AI replies
- Monitors 100+ review sites, writes replies with AI, lets you respond in the app and tags reviews by topic and keyword.
- Widgets and social sharing
- Review widgets and a badge for your site, a conversion pop-up and automatic posting of good reviews to social media.
- Review Defense
- An add-on in three plans that flags suspicious or fake reviews, watches competitors and helps dispute fraudulent ones.
- Listings Hub
- An add-on that syncs business details to 125 directories, including Google, Apple Maps, Yelp and Facebook.
Trustpilot
- Public profile and TrustScore
- Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- Review invitations
- Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- TrustBox widgets
- Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- Product and location reviews
- Add-ons on the paid plans for reviews of individual products, with SEO-friendly widgets, and for reviews of each physical location.
- Insights and AI replies
- TrustScore insights, topic and sentiment reports and competitor benchmarks on higher plans; Enterprise adds AI-assisted replies and custom dashboards.
Plans
GatherUp
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with up to 300 SMS and 3,000 email credits a month, review monitoring, NPS surveys, AI replies and widgets.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label reputation software for agencies to resell to clients, priced by quote.
Trustpilot
Free$0
50 review invitations a month, replies to reviews, 1 TrustBox widget, 1 QR code collector and 1 user.
Starter$99
per domain / month and up, billed annually
100 invitations a month, 2 widgets, 1 user and 1 domain. Only for new small businesses with up to $5M in revenue.
Plus$319
per domain / month and up, billed annually
300 invitations a month, 10 widgets, 3 users, up to 3 domains, all integrations and a branded profile page.
Premium$799
per domain / month and up, billed annually
1,000 invitations a month, 21 widgets, 10 users, a customer success manager and fuller insights. Sold through a demo.
EnterpriseCustom
Unlimited invitations, 1,000 users, SSO, AI-assisted replies, custom dashboards and invitation tools, priced by sales.
Ways to pay less
GatherUp
- Annual discount
Save 20% with annual billing
GatherUp's pricing page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
Trustpilot
No public discounts listed.
