Yotpo
Product reviews, photo UGC and loyalty for online stores
Our verdict
Third of our top three customer review tools
For: Stores on WooCommerce, BigCommerce and other platforms
Yotpo asks for a product review after each order on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with email and SMS reminders, photo and video reviews from Starter, rich snippets and Google Shopping, and a separate loyalty product. The free plan covers up to 50 orders a month, and Starter is $15 a month for up to 99 orders. It is third because the bill rises with sales: a store with 300 to 599 orders pays $89 a month, Google Seller Ratings, AI summaries and Q&A start at Pro from $119, and the free plan has no photo or video reviews.
See all three and how we rankYotpo report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for product reviews for stores beyond Shopify
Yotpo does product reviews for everyone from a small Shopify shop to big brands on Salesforce Commerce Cloud or Adobe Commerce, with photo and video reviews, Google ratings and a loyalty product alongside. It's priced by orders, though, so the bill climbs as you sell: a 300-order shop pays $89 a month on Starter, and AI summaries and Q&A wait for Pro.
Who Yotpo is for
- Great if you sell on BigCommerce, WooCommerce or Salesforce, not just Shopify
- Handy when you expect to add points and referrals later from the same company
- Good for stores that want Google Seller Ratings built from their own reviews
Who Yotpo is not for
- Pricey if your orders keep climbing, as every plan rises with monthly orders
- Skip it if you want photo reviews for free, as the free plan leaves them out
- Tight if you need Q&A or AI summaries, which start at Pro from $119 a month
Why Yotpo gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyA 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart.
- CFree plan and trialFree up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it.
- BFeaturesThe whole job: automatic requests with email and text reminders, photo and video reviews, rich snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top.
- CEase of useNo store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales.
- BPlatforms and integrationsWeb, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed.
What these grades rest on. Graded from this listing, whose facts were read from Yotpo's own pages and Shopify App Store listing on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Yotpo? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/yotpo#review"><img src="https://toolgpa.com/badge/yotpo.svg" alt="Yotpo: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Yotpo stands among customer review tools
Yotpo's GPA of 2.4 is higher than 8 of the 14 other customer review tools we grade, and level with 2.
It stands best on features (B, above 7 of 14) and worst on ease of use (C, above 0).
Its paid plans start at $15 a month, against a middle price of $39.50 for the category: 0 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 15 customer review tools we grade, cut by the letter each got. Yotpo’s own letter is outlined.
- CValue for moneyAbove 5 of 14, level with 5
- CFree plan and trialAbove 4 of 14, level with 8
- BFeaturesAbove 7 of 14, level with 7
- CEase of useAbove 0 of 14, level with 13
- BPlatforms and integrationsAbove 0 of 14, level with 14
Price against what you get
Each dot is one of 14 customer review tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Yotpo, or make your own?
Keep it
The plain part of Yotpo you could make: review collection. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $180 a year.
What you could make
- Review collection: an app builder makes this well.
What you could not
- It plugs into other products, Shopify, BigCommerce and WooCommerce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Yotpo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Yotpo?
Yotpo is a product review platform for online stores, from small Shopify shops to large brands on Salesforce Commerce Cloud or Adobe Commerce. Reviews & UGC collects reviews, photos and videos after a purchase, shows them on product pages and sends ratings to Google, while Loyalty & Referrals is a separate product. Both are priced by monthly orders, and the Premium and Enterprise tiers are quoted by sales.
Yotpo has a free plan. Paid plans start at $15 per month for up to 99 orders, billed monthly. See every plan
Good for
- Growing Shopify stores that expect to add loyalty later
- Large brands on Salesforce Commerce Cloud or Adobe Commerce
- Stores that want Google Seller Ratings from their own reviews
Worth knowing
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Key features
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Yotpo pricing
- Starts at
- $15 per month for up to 99 orders, billed monthly
- Free plan
- Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews. |
| Starter | $15per month for up to 99 orders, billed monthly | Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999. |
| Pro | $119per month for up to 299 orders, billed monthly | Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders. |
| Premium | Custom | Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales. |
| Enterprise | Custom | Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales. |
Read from yotpo.com on Oct 18, 2026. Prices change, so confirm with Yotpo before you buy.
Ways to pay less
- Annual discountSave 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
Stated on apps.shopify.com
Works with
- Shopify
- BigCommerce
- WooCommerce
- Adobe Commerce
- Salesforce Commerce Cloud
- Klaviyo
- Attentive
- Gorgias
Yotpo alternatives
- Yotpo vs Okendo
Free plan · from $19/mo
- Yotpo vs Stamped
From $23/mo
- Yotpo vs Judge.me
Free plan · from $15/mo
- Yotpo vs REVIEWS.io
Free trial · from $23/mo
- Yotpo vs Junip
Free plan · from $29/mo
Common questions
Is Yotpo free?
Yotpo has a free plan. Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. Paid plans start at $15 per month for up to 99 orders, billed monthly.
How much does Yotpo cost?
Yotpo lists 5 plans. Free: $0. Starter: $15 per month for up to 99 orders, billed monthly. Pro: $119 per month for up to 299 orders, billed monthly. Premium: custom pricing. Enterprise: custom pricing. Prices were read from yotpo.com on Oct 18, 2026.
What platforms does Yotpo work on?
Yotpo is available on Web.
Does Yotpo offer any discounts?
Yotpo publicly lists the following: Save 20% to 25% with yearly billing.
Does Yotpo have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Yotpo is listed for Web.
Does Yotpo have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Yotpo is listed for Web.
Is Yotpo open source?
Yotpo is not described as open source on its own site, as read on Oct 18, 2026.
Does Yotpo have an API?
Yes. Yotpo offers a public API, according to its own site.
What does Yotpo integrate with?
Yotpo's listing names Shopify, BigCommerce, WooCommerce, Adobe Commerce, Salesforce Commerce Cloud, Klaviyo, Attentive and Gorgias. A listing names up to eight integrations, so it may connect to more.
Who makes Yotpo?
Yotpo is made by Yotpo.
What are the alternatives to Yotpo?
The closest alternatives to Yotpo in our directory are Okendo, Stamped, Judge.me, REVIEWS.io and Junip. Each one has a side-by-side comparison with Yotpo.
How does Yotpo compare with other customer review tools?
Yotpo's GPA of 2.4 is higher than 8 of the 14 other customer review tools we grade, and level with 2. It stands best on features (B, above 7 of 14) and worst on ease of use (C, above 0).
Is Yotpo good value for money?
ToolGPA grades Yotpo C for value for money. Its paid plans start at $15 a month, against a middle price of $39.50 for the category: 0 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Could I make my own version of Yotpo?
The plain part of Yotpo you could make: review collection. What surrounds it you could not. The 3 things listed below take a company, not a weekend. It costs $180 a year. What you could not make: It plugs into other products, Shopify, BigCommerce and WooCommerce among them, and has an API. AI features, unless you pay a model provider for each request yourself. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.