REVIEWS.io vs Yotpo
We give REVIEWS.io a 2.6 GPA and Yotpo a 2.4, out of 4.0. REVIEWS.io grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
REVIEWS.io
Product and company reviews for online stores, priced by invites
Yotpo
Product reviews, photo UGC and loyalty for online stores
How we grade them
| 2.6GPAREVIEWS.ioGood | 2.4GPAYotpoFair | |
|---|---|---|
| Value for money | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the cheap end. Rich snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. | CA 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. | CFree up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. |
| Features | BThe whole job and a bit more: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. | BThe whole job: automatic requests with email and text reminders, photo and video reviews, rich snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. |
| Ease of use | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. | CNo store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. | BWeb, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. |
| Best for | product and company reviews with Google stars | product reviews for stores beyond Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: REVIEWS.io and Yotpo. How we grade
Price against what you get
REVIEWS.io starts at $23 a month and scores 2.7 out of 4 on features, ease of use and platforms. Yotpo starts at $15 a month and scores 2.7.
They score the same, and Yotpo starts $8 a month lower. Of the other customer review tools on the chart, none scores higher than REVIEWS.io for less, and none scores higher than Yotpo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly). Yotpo starts at $15 per month for up to 99 orders, billed monthly.
- Yotpo has a free plan. REVIEWS.io does not, though it has a free trial.
- REVIEWS.io also covers surveys.
At a glance
| REVIEWS.io | Yotpo | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $23 per month for up to 300 invites, billed annually ($29 monthly) | $15 per month for up to 99 orders, billed monthly |
| Free plan | None | Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | REVIEWS.io | Yotpo |
| Price read from | reviews.io | yotpo.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
REVIEWS.io
- Online stores that want product reviews and Google Seller Ratings together
- Brands running email and SMS through Klaviyo or Attentive
- Stores moving from Yotpo, Okendo or Trustpilot that need reviews imported
Yotpo
- Growing Shopify stores that expect to add loyalty later
- Large brands on Salesforce Commerce Cloud or Adobe Commerce
- Stores that want Google Seller Ratings from their own reviews
Worth knowing
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
Yotpo
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Key features
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
Yotpo
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Plans
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
Yotpo
Free$0
Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews.
Starter$15
per month for up to 99 orders, billed monthly
Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999.
Pro$119
per month for up to 299 orders, billed monthly
Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders.
PremiumCustom
Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales.
EnterpriseCustom
Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales.
Ways to pay less
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
Yotpo
- Annual discount
Save 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
