Endorsal review (2026): is it worth $29 a month, billed yearly?
Testimonial and review collection with display widgets and popups
Black Friday: is there a Endorsal sale?
Endorsal report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for collecting testimonials and showing them on a site
Endorsal collects testimonials through forms and email and SMS requests, and shows them as widgets and popups. There is no free plan, the price rises with the size of your customer list, and Wall of Love and branding removal are not in Starter. SMS past the allowance is billed per message.
Who Endorsal is for
- Fits if you want testimonials from a customer list you already have
- Works for sites that want a floating panel and popups beside the widgets
Who Endorsal is not for
- Skip it if you want a free plan, because there is only a 14-day trial
- Pricey if your list grows, as the price follows both customers and monthly visitors
- Watch out: Wall of Love, review sharing and branding removal are not in Starter
- Watch out: SMS beyond the monthly allowance is billed from $0.025 per message segment
Why Endorsal gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyStarter is $29 a month billed annually ($39 monthly), the same as the category's middle. At 2,500 customers it rises to $59.
- CFree plan and trialNo free plan. The 14-day trial needs no credit card.
- BFeaturesForms, automated requests, widgets, popups, review imports and product reviews for stores. Covers the job in full.
- CEase of useNo rating on record, and you build forms and place widgets yourself.
- BPlatforms and integrationsGoogle, Facebook, Yelp, Tripadvisor, Shopify and WooCommerce.
What these grades rest on. Graded from this listing, whose facts were read from Endorsal's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/endorsal#review"><img src="https://toolgpa.com/badge/endorsal.svg" alt="Endorsal: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Endorsal stands among customer review tools
Endorsal's GPA of 2.4 is higher than 35 of the 63 other customer review tools we grade, and level with 19.
It stands best on features (B, above 34 of 63) and worst on ease of use (C, above 0).
Its paid plans start at $29 a month, against a middle price of $29 for the category: 24 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 64 customer review tools we grade, cut by the letter each got. Endorsal’s own letter is outlined.
- CValue for moneyAbove 15 of 63, level with 30
- CFree plan and trialAbove 26 of 63, level with 31
- BFeaturesAbove 34 of 63, level with 29
- CEase of useAbove 0 of 63, level with 61
- BPlatforms and integrationsAbove 12 of 63, level with 51
Price against what you get
Each dot is one of 51 customer review tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Endorsal, or make your own?
Keep it
The plain part of Endorsal you could make: review collection and popups. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $348 a year.
What you could make
- Review collection and popups: an app builder makes these well.
What you could not
- It plugs into other products, Google, Facebook and Yelp among them, and has an API.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Endorsal’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Endorsal?
Endorsal collects customer testimonials and reviews through custom forms and automated email and SMS requests, then displays them on a website through widgets, a floating panel, a Wall of Love page and popups. Pricing follows how many customers you request reviews from and how many visitors see the widgets.
Worth knowing
- There is no free plan; the page offers a 14-day trial and then paid plans.
- Price depends on both customers in your list and monthly visitors who see widgets.
- Wall of Love, review sharing and branding removal are not in Starter.
- SMS beyond the monthly allowance is billed per message segment.
Key features
- EndoForms
- Build a branded testimonial capture form, with video testimonials collected alongside text on every plan.
- AutoRequests
- Send review requests by email and SMS from niche templates or your own wording. Extra SMS beyond the plan costs from $0.025 per segment.
- Display widgets and ReviewHQ
- Embed testimonials with a few lines of code, or add a floating review panel to any website.
- Wall of Love and FOMO popups
- Show every testimonial on one scrolling page, or pop up recent reviewers. The Wall of Love needs Professional or above.
- Review imports
- Pull in reviews from Google, Facebook, Yelp and Tripadvisor so they appear beside the testimonials you collect directly.
- Product reviews for stores
- Collects product reviews automatically when orders are placed on Shopify, WooCommerce, BigCommerce, Wix and Squarespace.
Endorsal pricing
As of Nov 13, 2026, Endorsal is a paid product with a free trial, starting at $29 per month, billed annually ($39 billed monthly).
- Starts at
- $29 per month, billed annually ($39 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Starter | $29per month, up to 500 customers, billed annually ($39 monthly) | 1 property, 250 emails and 50 SMS a month, 10 videos, 480p video. Rises to $59 a month billed annually at 2,500 customers. |
| Professional | $59per month, up to 500 customers, billed annually ($79 monthly) | 3 properties, 25 videos in 1080p, Wall of Love, review sharing, incentivized requests, custom domains and Endorsal branding removed. |
| Advanced | $262per month, up to 25,000 customers, billed annually ($349 monthly) | 5 properties, unlimited emails and videos, 4K video, 1,000 SMS and up to 500,000 monthly visitors. Larger customer tiers cost more. |
Read from endorsal.io on Nov 13, 2026. Prices change, so confirm with Endorsal before you buy.
Ways to pay less
- Annual discountSave with annual billing
The pricing page shows lower per-month prices when billed annually, for example Starter at $29 a month against $39 billed monthly.
Stated on endorsal.io
Works with
Endorsal alternatives
- Endorsal vs Senja
Free plan · from $29/mo
- Endorsal vs Testimonial.to
Free plan · from $25/mo
- Endorsal vs Famewall
Free plan · from $12/mo
- Endorsal vs Trustmary
Free plan · from $191/mo
- Endorsal vs Shapo
Free plan · from $29/mo
Common questions
Does Endorsal have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Endorsal is listed for Web.
Does Endorsal have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Endorsal is listed for Web.
Is Endorsal open source?
Endorsal is not described as open source on its own site, as read on Nov 13, 2026.
Does Endorsal have an API?
Yes. Endorsal offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.