Endorsal vs Senja (2026): which should you pick?
As of Nov 13, 2026, Endorsal and Senja share a 2.4 GPA, and only Senja has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Endorsal
Testimonial and review collection with display widgets and popups
Which one is for you
Pick Endorsal if
- Fits if you want testimonials from a customer list you already have
- Works for sites that want a floating panel and popups beside the widgets
Look elsewhere if
- Skip it if you want a free plan, because there is only a 14-day trial
- Pricey if your list grows, as the price follows both customers and monthly visitors
- Watch out: Wall of Love, review sharing and branding removal are not in Starter
- Watch out: SMS beyond the monthly allowance is billed from $0.025 per message segment
Pick Senja if
- Fits if you want a wall of testimonials and have fewer than 15
- Works for people who want imports from review sites in one place
Look elsewhere if
- Tight if you stay free: testimonials past 15 are hidden
- Skip it if you want your own branding for free, as Senja branding stays on free widgets
- Watch out: custom domains, API and Zapier start on Starter
- Watch out: Pro includes 5 projects and 5 seats, then $10 a project and $5 a seat
- Watch out: Business at $179 is marked coming soon
How we grade them
| 2.4GPAEndorsalFair | 2.4GPASenjaFair | |
|---|---|---|
| Value for money | CStarter is $29 a month billed annually ($39 monthly), the same as the category's middle. At 2,500 customers it rises to $59. | CStarter is $29 a month billed monthly, the middle of review tools, and Pro is $59. Yearly billing is shown as $290 and $590. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card. | CFree collects up to 15 testimonials with Senja branding. New ones past 15 are hidden until you upgrade. |
| Features | BForms, automated requests, widgets, popups, review imports and product reviews for stores. Covers the job in full. | BCollection forms, imports from 30+ platforms, widgets and Walls of Love, AI tools and verified testimonials. Pro adds rich snippets and translation. |
| Ease of use | CNo rating on record, and you build forms and place widgets yourself. | CNo store rating on record. You build the forms and walls yourself. |
| Platforms and integrations | BGoogle, Facebook, Yelp, Tripadvisor, Shopify and WooCommerce. | BWeb and a Chrome extension, with Stripe, Zapier, Google, Capterra and Trustpilot and an API on Starter. No desktop or phone app. |
| Best for | collecting testimonials and showing them on a site | collecting and showing customer testimonials |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Endorsal and Senja. How we grade
Price against what you get
Endorsal starts at $29 a month and scores 2.7 out of 4 on features, ease of use and platforms. Senja starts at $29 a month and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other customer review tools on the chart, none scores higher than Endorsal for less, and none scores higher than Senja for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Endorsal also covers popups.
- Senja also covers schema markup.
At a glance
| Endorsal | Senja | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29 per month, billed annually ($39 billed monthly) | $29 per month (Starter, billed monthly) |
| Free plan | None | Collect up to 15 video and text testimonials, with unlimited widgets and Walls of Love; testimonials past 15 are hidden until you upgrade. |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Browser extension | ||
| Made by | Sticky Toffee Studios Ltd | Senja Proof Ltd |
| Price read from | endorsal.io | senja.io |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Endorsal
- There is no free plan; the page offers a 14-day trial and then paid plans.
- Price depends on both customers in your list and monthly visitors who see widgets.
- Wall of Love, review sharing and branding removal are not in Starter.
- SMS beyond the monthly allowance is billed per message segment.
Senja
- The free plan stops at 15 testimonials; new ones past that are hidden until you upgrade.
- Senja branding stays on widgets and Walls of Love on the free plan; custom domains, API and Zapier need Starter.
- Pro includes 5 projects and 5 seats, then $10 a month per extra project and $5 per extra seat.
- Business is marked coming soon and is sold through the vendor directly, with a founding price.
Key features
Endorsal
- EndoForms
- Build a branded testimonial capture form, with video testimonials collected alongside text on every plan.
- AutoRequests
- Send review requests by email and SMS from niche templates or your own wording. Extra SMS beyond the plan costs from $0.025 per segment.
- Display widgets and ReviewHQ
- Embed testimonials with a few lines of code, or add a floating review panel to any website.
- Wall of Love and FOMO popups
- Show every testimonial on one scrolling page, or pop up recent reviewers. The Wall of Love needs Professional or above.
- Review imports
- Pull in reviews from Google, Facebook, Yelp and Tripadvisor so they appear beside the testimonials you collect directly.
- Product reviews for stores
- Collects product reviews automatically when orders are placed on Shopify, WooCommerce, BigCommerce, Wix and Squarespace.
Senja
- Collection forms
- Simple or multistep forms for text and video testimonials, with invitations and follow-up reminders, sent individually or in bulk.
- Import from other sources
- Brings in praise from social sites and review platforms, including X, Facebook, Google, Capterra and Trustpilot, as text, video or screengrabs.
- Widgets and Wall of Love
- Over 20 widget templates and unlimited Walls of Love embedded without code, with view and click analytics.
- Verified testimonials
- Senja marks testimonials from a customer who paid through a connected Stripe account, or ones it imported from the original post.
- AI tools
- Searches testimonials by plain-English description, analyzes them in bulk, and generates case studies, images and testimonial videos.
- Thank-yous and rewards
- Syncs Stripe customers so you can send thank-you videos, e-gifts, coupons or feature unlocks.
Plans
Endorsal
Starter$29
per month, up to 500 customers, billed annually ($39 monthly)
1 property, 250 emails and 50 SMS a month, 10 videos, 480p video. Rises to $59 a month billed annually at 2,500 customers.
Professional$59
per month, up to 500 customers, billed annually ($79 monthly)
3 properties, 25 videos in 1080p, Wall of Love, review sharing, incentivized requests, custom domains and Endorsal branding removed.
Advanced$262
per month, up to 25,000 customers, billed annually ($349 monthly)
5 properties, unlimited emails and videos, 4K video, 1,000 SMS and up to 500,000 monthly visitors. Larger customer tiers cost more.
Senja
Free$0
15 testimonials, a collection form, imports, AI analysis and case studies, widgets and Walls of Love with Senja branding, and SD video exports.
Starter$29
per month, billed monthly
Unlimited testimonials, 3 forms, 1 project and 2 seats, with your own branding, custom domains, autosync, Spin the Wheel, Zapier and API access.
Pro$59
per month, billed monthly
Unlimited forms, 5 projects and 5 seats included, with rich snippets and testimonial translation into 20 languages.
Business$179
per month
Listed as coming soon, as a founding offer cut from $249: a customer success CRM, outreach campaigns, done-for-you setup and 1:1 support. Contact the vendor to ask.
Ways to pay less
Endorsal
- Annual discount
Save with annual billing
The pricing page shows lower per-month prices when billed annually, for example Starter at $29 a month against $39 billed monthly.
Senja
- Annual discount
Two months free with yearly billing
The yearly toggle shows Starter at $290 and Pro at $590 billed annually, which the page describes as 2 months free.
- Nonprofit
Discount for registered nonprofits
The pricing FAQ says registered nonprofits get a discount; there is no student discount.
Common questions
Which is cheaper, Endorsal or Senja?
As of Nov 13, 2026, they start at the same price. Endorsal starts at $29 per month, billed annually ($39 billed monthly), and Senja starts at $29 per month (Starter, billed monthly).
Which has a free plan, Endorsal or Senja?
As of Nov 13, 2026, only Senja has a free plan. Endorsal does not, though it has a free trial.
Which platforms do Endorsal and Senja run on?
As of Nov 13, 2026, only Senja lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.