EmbedSocial vs Senja (2026): which should you pick?
As of Nov 12, 2026, Senja grades higher than EmbedSocial: 2.4 against 2.2 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Senja grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EmbedSocial
Widgets that show Google, Facebook and other reviews on any website
Which one is for you
Pick EmbedSocial if
- Fits if you want your Google reviews shown on your own website
- Works for sites that want reviews and Instagram or TikTok posts in one widget
Look elsewhere if
- Skip it if you need a tool that asks customers for reviews by email or text
- Tight if you have several locations, as each Google location counts as a source and Pro covers 3
- Watch out: widgets stop showing once the monthly view limit is hit, 500 on Free and 5,000 on Pro
- Watch out: the 7-day trial needs a card verified, Trustpilot needs Pro and your own API key, and the API needs Premium at $80
- Pricey if you want the Google Business Profile reply tool too, as it's priced apart, from $9 a month
Pick Senja if
- Fits if you want a wall of testimonials and have fewer than 15
- Works for people who want imports from review sites in one place
Look elsewhere if
- Tight if you stay free: testimonials past 15 are hidden
- Skip it if you want your own branding for free, as Senja branding stays on free widgets
- Watch out: custom domains, API and Zapier start on Starter
- Watch out: Pro includes 5 projects and 5 seats, then $10 a project and $5 a seat
- Watch out: Business at $179 is marked coming soon
How we grade them
| 2.2GPAEmbedSocialFair | 2.4GPASenjaFair | |
|---|---|---|
| Value for money | CPro is $24 a month billed yearly ($29 monthly) for 3 sources and 5,000 widget views, just above the lowest-priced quarter of this category, so an ordinary price. Each Google location counts as a source, and a busier site needs Pro Plus at $40 yearly ($49 monthly) for 20,000 views. | CStarter is $29 a month billed monthly, the middle of review tools, and Pro is $59. Yearly billing is shown as $290 and $590. |
| Free plan and trial | CFree forever with 1 source, such as one Google location, unlimited widgets and 500 views a month. That's a cap you'll hit, and then the widgets stop showing. The 7-day trial of paid plans needs a card verified, though it isn't charged. | CFree collects up to 15 testimonials with Senja branding. New ones past 15 are hidden until you upgrade. |
| Features | CReview and social widgets from Google, Facebook, Yelp, Trustpilot, Instagram and TikTok, review forms, moderation, and a separate Google Business Profile tool with AI replies. The gap: no review requests by email or text are on record, which is the heart of this category. | BCollection forms, imports from 30+ platforms, widgets and Walls of Love, AI tools and verified testimonials. Pro adds rich snippets and translation. |
| Ease of use | CNo store rating on record. You connect each source, design a widget and paste it into your site, or add it on WordPress, Shopify, Wix or Squarespace. Then you keep an eye on views so the widgets don't vanish. | CNo store rating on record. You build the forms and walls yourself. |
| Platforms and integrations | BWeb, working with Google, Facebook, Trustpilot, Yelp, Shopify, WordPress, Wix and Squarespace, and the API comes with Premium. No phone or desktop app is listed. | BWeb and a Chrome extension, with Stripe, Zapier, Google, Capterra and Trustpilot and an API on Starter. No desktop or phone app. |
| Best for | showing your Google reviews on your own website | collecting and showing customer testimonials |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmbedSocial and Senja. How we grade
Price against what you get
EmbedSocial starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. Senja starts at $29 a month and scores 2.7.
Senja scores higher, and starts $5 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, 6 score higher than EmbedSocial for less, and none scores higher than Senja for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Senja also covers schema markup.
At a glance
| EmbedSocial | Senja | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $24 per month for 3 sources, billed annually ($29 monthly) | $29 per month (Starter, billed monthly) |
| Free plan | 1 source, 500 widget views a month, unlimited widgets, 10 AI credits and content updates every 24 hours. | Collect up to 15 video and text testimonials, with unlimited widgets and Walls of Love; testimonials past 15 are hidden until you upgrade. |
| Free trial | 7-day free trial of paid plans; a card must be verified but is not charged | None listed |
| Web | ||
| Browser extension | ||
| Made by | EmbedSocial | Senja Proof Ltd |
| Price read from | embedsocial.com | senja.io |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
EmbedSocial
- Widgets stop showing once the monthly view limit is reached, until the count resets or you upgrade.
- Each connected account, Google location or hashtag counts as a source, so several locations quickly need a bigger plan.
- Trustpilot reviews need the Pro plan and your own Trustpilot API key.
- The Google Business Profile tool is priced apart, from $9 a month starting with 2 locations.
Senja
- The free plan stops at 15 testimonials; new ones past that are hidden until you upgrade.
- Senja branding stays on widgets and Walls of Love on the free plan; custom domains, API and Zapier need Starter.
- Pro includes 5 projects and 5 seats, then $10 a month per extra project and $5 per extra seat.
- Business is marked coming soon and is sold through the vendor directly, with a founding price.
Key features
EmbedSocial
- Review widgets
- Shows Google, Facebook, Yelp and Trustpilot reviews in sliders, badges, walls of love and other widgets that update automatically.
- Social feeds and UGC
- Embeds Instagram, TikTok, LinkedIn, YouTube and other feeds, including shoppable widgets linked to a product catalog.
- Review forms
- Collect reviews on your own site with review forms, and show the average rating from any source in a badge.
- Moderation and filters
- Hand-pick which reviews appear, for example only 5-star reviews or reviews with text, and tag or filter by keyword.
- Google Business Profile tools
- A separate product for many locations: bulk profile edits, scheduled Google posts, local rank heatmaps and automatic AI review replies.
Senja
- Collection forms
- Simple or multistep forms for text and video testimonials, with invitations and follow-up reminders, sent individually or in bulk.
- Import from other sources
- Brings in praise from social sites and review platforms, including X, Facebook, Google, Capterra and Trustpilot, as text, video or screengrabs.
- Widgets and Wall of Love
- Over 20 widget templates and unlimited Walls of Love embedded without code, with view and click analytics.
- Verified testimonials
- Senja marks testimonials from a customer who paid through a connected Stripe account, or ones it imported from the original post.
- AI tools
- Searches testimonials by plain-English description, analyzes them in bulk, and generates case studies, images and testimonial videos.
- Thank-yous and rewards
- Syncs Stripe customers so you can send thank-you videos, e-gifts, coupons or feature unlocks.
Plans
EmbedSocial
Free$0
1 source, such as one Google location, 500 widget views a month and daily updates, with unlimited widgets.
Pro$24
per month for 3 sources, billed annually ($29 monthly)
5,000 views a month, 100 AI credits, updates every 3 hours, Facebook and Trustpilot reviews, social scheduling and analytics.
Pro Plus$40
per month for 6 sources, billed annually ($49 monthly)
20,000 views a month and social listening for mentions and hashtags on Instagram, Facebook, X, TikTok, LinkedIn and more.
Premium$80
per month for 15 sources, billed annually ($99 monthly)
100,000 views a month, updates every 30 minutes, team accounts, rights management and the EmbedSocial API.
EnterpriseCustom
Custom sources and views, 500 AI credits, 5-minute updates, sub-accounts and an account manager. Sold through a demo.
Senja
Free$0
15 testimonials, a collection form, imports, AI analysis and case studies, widgets and Walls of Love with Senja branding, and SD video exports.
Starter$29
per month, billed monthly
Unlimited testimonials, 3 forms, 1 project and 2 seats, with your own branding, custom domains, autosync, Spin the Wheel, Zapier and API access.
Pro$59
per month, billed monthly
Unlimited forms, 5 projects and 5 seats included, with rich snippets and testimonial translation into 20 languages.
Business$179
per month
Listed as coming soon, as a founding offer cut from $249: a customer success CRM, outreach campaigns, done-for-you setup and 1:1 support. Contact the vendor to ask.
Ways to pay less
EmbedSocial
- Annual discount
Save 20% with yearly billing
EmbedSocial's pricing page saves 20% on yearly billing: Pro is $24 a month billed yearly against $29 billed monthly.
- Nonprofit
50% off for nonprofits
All EmbedSocial plans are 50% off for nonprofit organizations that send proof of their status.
Senja
- Annual discount
Two months free with yearly billing
The yearly toggle shows Starter at $290 and Pro at $590 billed annually, which the page describes as 2 months free.
- Nonprofit
Discount for registered nonprofits
The pricing FAQ says registered nonprofits get a discount; there is no student discount.
Common questions
Which is cheaper, EmbedSocial or Senja?
As of Nov 12, 2026, EmbedSocial is cheaper to start with: $24 a month, against $29 a month for Senja. EmbedSocial starts at $24 per month for 3 sources, billed annually ($29 monthly), and Senja starts at $29 per month (Starter, billed monthly).
Which has a free plan, EmbedSocial or Senja?
As of Nov 12, 2026, both EmbedSocial and Senja have a free plan.
Which platforms do EmbedSocial and Senja run on?
As of Nov 12, 2026, only Senja lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.