EmbedSocial vs GatherUp
We give EmbedSocial a 2.2 GPA and GatherUp a 2.4, out of 4.0. GatherUp grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EmbedSocial
Widgets that show Google, Facebook and other reviews on any website
GatherUp
Review requests, NPS surveys and review monitoring per location
How we grade them
| 2.2GPAEmbedSocialFair | 2.4GPAGatherUpFair | |
|---|---|---|
| Value for money | CPro is $24 a month billed yearly ($29 monthly) for 3 sources and 5,000 widget views, just above the cheap end of this category, so an ordinary price. Each Google location counts as a source, and a busier site needs Pro Plus at $40 yearly ($49 monthly) for 20,000 views. | CSmall Business is $99 a month billed yearly ($124 monthly) for one location, with 300 texts and 3,000 emails a month. Set against its listed rivals, the local review tools, that's the middle. Two to ten locations are $60 each, and Listings Hub is $40 on top. |
| Free plan and trial | CFree forever with 1 source, such as one Google location, unlimited widgets and 500 views a month. That's a cap you'll hit, and then the widgets stop showing. The 7-day trial of paid plans needs a card verified, though it isn't charged. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it needs a card. Enough to send a first batch of requests, not to stay on. |
| Features | CReview and social widgets from Google, Facebook, Yelp, Trustpilot, Instagram and TikTok, review forms, moderation, and a separate Google Business Profile tool with AI replies. The gap: no review requests by email or text are on record, which is the heart of this category. | BThe whole job: email and text requests with QR codes, NPS surveys, monitoring of 100+ review sites, AI replies, topic tags, widgets, a pop-up and automatic social sharing. Fake-review defense and listings on 125 directories are add-ons. |
| Ease of use | CNo store rating on record. You connect each source, design a widget and paste it into your site, or add it on WordPress, Shopify, Wix or Squarespace. Then you keep an eye on views so the widgets don't vanish. | CNo store rating on record. You load customers or connect a system, set up the request and survey flow, and choose widgets. Multi-location and agency setups go through a demo. |
| Platforms and integrations | BWeb, working with Google, Facebook, Trustpilot, Yelp, Shopify, WordPress, Wix and Squarespace, and the API comes with Premium. No phone or desktop app is listed. | BWeb, with Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Google Sheets, Zapier, Toast and athenahealth, plus an API. No phone or desktop app is listed. |
| Best for | showing your Google reviews on your own website | review requests with NPS surveys per location |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmbedSocial and GatherUp. How we grade
Price against what you get
EmbedSocial starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. GatherUp starts at $99 a month and scores 2.7.
GatherUp scores higher, and starts $75 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, 3 score higher than EmbedSocial for less, and none scores higher than GatherUp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EmbedSocial starts at $24 per month for 3 sources, billed annually ($29 monthly). GatherUp starts at $99 per month for 1 location, billed annually ($124 monthly).
- EmbedSocial has a free plan. GatherUp does not, though it has a free trial.
- GatherUp also covers surveys and reports.
At a glance
| EmbedSocial | GatherUp | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $24 per month for 3 sources, billed annually ($29 monthly) | $99 per month for 1 location, billed annually ($124 monthly) |
| Free plan | 1 source, 500 widget views a month, unlimited widgets, 10 AI credits and content updates every 24 hours. | None |
| Free trial | 7-day free trial of paid plans; a card must be verified but is not charged | 14-day free trial |
| Web | ||
| Made by | EmbedSocial | GatherUp |
| Price read from | embedsocial.com | gatherup.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
EmbedSocial
- Businesses that want their Google reviews shown on their own website
- Shops and brands mixing reviews with Instagram or TikTok posts
- Multi-location brands managing many Google Business Profiles
GatherUp
- Multi-location businesses that want a set price per location
- Agencies that resell review management under their own brand
- Businesses that want NPS surveys tied to review requests
Worth knowing
EmbedSocial
- Widgets stop showing once the monthly view limit is reached, until the count resets or you upgrade.
- Each connected account, Google location or hashtag counts as a source, so several locations quickly need a bigger plan.
- Trustpilot reviews need the Pro plan and your own Trustpilot API key.
- The Google Business Profile tool is priced apart, from $9 a month starting with 2 locations.
GatherUp
- There is no free plan; after the 14-day trial the cheapest plan is $99 a month on annual billing.
- Each location gets up to 300 SMS and 3,000 email credits a month.
- Listings Hub is an add-on listed at $40, and Review Defense is sold separately in three plans.
- Agency pricing and white-label options are by quote only.
Key features
EmbedSocial
- Review widgets
- Shows Google, Facebook, Yelp and Trustpilot reviews in sliders, badges, walls of love and other widgets that update automatically.
- Social feeds and UGC
- Embeds Instagram, TikTok, LinkedIn, YouTube and other feeds, including shoppable widgets linked to a product catalog.
- Review forms
- Collect reviews on your own site with review forms, and show the average rating from any source in a badge.
- Moderation and filters
- Hand-pick which reviews appear, for example only 5-star reviews or reviews with text, and tag or filter by keyword.
- Google Business Profile tools
- A separate product for many locations: bulk profile edits, scheduled Google posts, local rank heatmaps and automatic AI review replies.
GatherUp
- Email and SMS review requests
- Up to 300 SMS and 3,000 email requests per location each month, with QR codes, custom feedback links and customer uploads.
- NPS and surveys
- Asks customers a Net Promoter Score question and other survey questions before or alongside the review request.
- Review monitoring and AI replies
- Monitors 100+ review sites, writes replies with AI, lets you respond in the app and tags reviews by topic and keyword.
- Widgets and social sharing
- Review widgets and a badge for your site, a conversion pop-up and automatic posting of good reviews to social media.
- Review Defense
- An add-on in three plans that flags suspicious or fake reviews, watches competitors and helps dispute fraudulent ones.
- Listings Hub
- An add-on that syncs business details to 125 directories, including Google, Apple Maps, Yelp and Facebook.
Plans
EmbedSocial
Free$0
1 source, such as one Google location, 500 widget views a month and daily updates, with unlimited widgets.
Pro$24
per month for 3 sources, billed annually ($29 monthly)
5,000 views a month, 100 AI credits, updates every 3 hours, Facebook and Trustpilot reviews, social scheduling and analytics.
Pro Plus$40
per month for 6 sources, billed annually ($49 monthly)
20,000 views a month and social listening for mentions and hashtags on Instagram, Facebook, X, TikTok, LinkedIn and more.
Premium$80
per month for 15 sources, billed annually ($99 monthly)
100,000 views a month, updates every 30 minutes, team accounts, rights management and the EmbedSocial API.
EnterpriseCustom
Custom sources and views, 500 AI credits, 5-minute updates, sub-accounts and an account manager. Sold through a demo.
GatherUp
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with up to 300 SMS and 3,000 email credits a month, review monitoring, NPS surveys, AI replies and widgets.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label reputation software for agencies to resell to clients, priced by quote.
Ways to pay less
EmbedSocial
- Annual discount
Save 20% with yearly billing
EmbedSocial's pricing page saves 20% on yearly billing: Pro is $24 a month billed yearly against $29 billed monthly.
- Nonprofit
50% off for nonprofits
All EmbedSocial plans are 50% off for nonprofit organizations that send proof of their status.
GatherUp
- Annual discount
Save 20% with annual billing
GatherUp's pricing page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
