Birdeye vs GatherUp
We give Birdeye a 2.0 GPA and GatherUp a 2.4, out of 4.0. GatherUp grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Birdeye
Review management and AI agents for multi-location local businesses
Paid
GatherUp
Review requests, NPS surveys and review monitoring per location
Free trial · from $99/mo
How we grade them
| 2.0GPABirdeyeFair | 2.4GPAGatherUpFair | |
|---|---|---|
| Value for money | CNo price is published: the pricing page asks for your number of locations and contact details before you get a quote, and Birdeye prices by the products deployed at each location, not by seats. With nothing to compare, it sits at C, the grade for no stated price. | CSmall Business is $99 a month billed yearly ($124 monthly) for one location, with 300 texts and 3,000 emails a month. Set against its listed rivals, the local review tools, that's the middle. Two to ten locations are $60 each, and Listings Hub is $40 on top. |
| Free plan and trial | FNo free plan and no trial on record. You ask for a quote and sign a contract, so there's no way to look around for free first. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it needs a card. Enough to send a first batch of requests, not to stay on. |
| Features | BThe whole job and more: AI review requests on the channel most likely to get a reply, AI replies within industry rules, every site's reviews in one inbox with a score per location, competitor benchmarks, and good reviews turned into branded posts. | BThe whole job: email and text requests with QR codes, NPS surveys, monitoring of 100+ review sites, AI replies, topic tags, widgets, a pop-up and automatic social sharing. Fake-review defense and listings on 125 directories are add-ons. |
| Ease of use | C4.32 from 508 App Store ratings, which is middling. There's a lot of platform to set up across locations, and you start with a sales quote rather than a sign-up. | CNo store rating on record. You load customers or connect a system, set up the request and survey flow, and choose widgets. Multi-location and agency setups go through a demo. |
| Platforms and integrations | BWeb, iPhone and Android, with Salesforce, HubSpot, ServiceTitan, Housecall Pro, Jobber, QuickBooks Online, Square and Dentrix. No desktop app is listed, which keeps it off an A. | BWeb, with Salesforce, Mailchimp, Constant Contact, QuickBooks Online, Google Sheets, Zapier, Toast and athenahealth, plus an API. No phone or desktop app is listed. |
| Best for | reviews for brands with many locations | review requests with NPS surveys per location |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Birdeye and GatherUp. How we grade
Where they differ
- Only Birdeye lists iOS and Android apps.
- Birdeye also covers AI agents and chatbots.
In commonWebSurveysReportsReview collection
At a glance
| Birdeye | GatherUp | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $99 per month for 1 location, billed annually ($124 monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Birdeye Inc | GatherUp |
| Price read from | Not confirmed | gatherup.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Birdeye
- Brands and franchises with many locations to manage
- Healthcare, dental, automotive and home service businesses
- Teams that want reviews, listings and social posting under one contract
GatherUp
- Multi-location businesses that want a set price per location
- Agencies that resell review management under their own brand
- Businesses that want NPS surveys tied to review requests
Worth knowing
Birdeye
- No prices are published: the pricing page asks for the number of locations and contact details before giving a quote.
- Birdeye says it prices by the products deployed at each location under one contract, not by seats.
- It is aimed at multi-location businesses; the pricing form starts at 1 to 3 locations and runs past 1,000.
GatherUp
- There is no free plan; after the 14-day trial the cheapest plan is $99 a month on annual billing.
- Each location gets up to 300 SMS and 3,000 email credits a month.
- Listings Hub is an add-on listed at $40, and Review Defense is sold separately in three plans.
- Agency pricing and white-label options are by quote only.
Key features
Birdeye
- Review requests at the right moment
- An AI agent asks each customer for a review on the channel most likely to get a reply and prompts for detail in the review.
- AI review replies
- Writes responses in the brand's voice within industry rules, and either posts them on its own or holds them for approval.
- All review sites in one place
- Gathers ratings and reviews from every site for every location into one inbox, with a reputation score per location over time.
- Reviews turned into posts
- Picks strong reviews and designs branded graphics to post on social media and the business's website, by location.
- Competitor benchmarks
- Compares each location's ratings and visibility against named competitors, location by location.
- Wider platform
- The same contract can add listings, social posting, a chatbot, surveys, ticketing, appointments and reminders by voice, email and text.
GatherUp
- Email and SMS review requests
- Up to 300 SMS and 3,000 email requests per location each month, with QR codes, custom feedback links and customer uploads.
- NPS and surveys
- Asks customers a Net Promoter Score question and other survey questions before or alongside the review request.
- Review monitoring and AI replies
- Monitors 100+ review sites, writes replies with AI, lets you respond in the app and tags reviews by topic and keyword.
- Widgets and social sharing
- Review widgets and a badge for your site, a conversion pop-up and automatic posting of good reviews to social media.
- Review Defense
- An add-on in three plans that flags suspicious or fake reviews, watches competitors and helps dispute fraudulent ones.
- Listings Hub
- An add-on that syncs business details to 125 directories, including Google, Apple Maps, Yelp and Facebook.
Plans
Birdeye
Pricing could not be confirmed. See birdeye.com.
GatherUp
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with up to 300 SMS and 3,000 email credits a month, review monitoring, NPS surveys, AI replies and widgets.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label reputation software for agencies to resell to clients, priced by quote.
Ways to pay less
Birdeye
No public discounts listed.
GatherUp
- Annual discount
Save 20% with annual billing
GatherUp's pricing page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
