Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
Trustpilot report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for a public review profile shoppers already know
Trustpilot is the business side of the review site lots of shoppers already check. You can claim your profile, reply to reviews and send 50 invitations a month for free. Paying is another story: plans are 12-month contracts per domain, from $99 a month for 100 invitations, and the quote depends on your traffic and revenue.
Who Trustpilot is for
- Great if your customers already look businesses up on Trustpilot
- Good for small firms that can get by on 50 free invitations a month
- Handy when you want stars from an independent site rather than your own
Who Trustpilot is not for
- Pricey if you're a small shop, as paid plans start at $99 a month for a year
- Not for you if you want to pay month to month, as contracts run 12 months upfront
- Tight if you sell on several country domains, as each one is priced separately
Why Trustpilot gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyStarter is $99 a month per domain, paid upfront on a 12-month contract, for 100 invitations, and only for small businesses up to $5M in revenue. A shop with 300 orders a month needs Plus at $319 to invite everyone. Set against its listed rivals, that's the dear end.
- CFree plan and trialA free account keeps your profile, lets you reply to and flag reviews, and sends 50 invitations a month, with 1 widget and 1 user. Your TrustScore stays whether you pay or not. But a busy shop hits 50 fast, and the 14-day trial is of Plus.
- BFeaturesThe whole job for company reviews: a public profile and TrustScore, automated invitations, QR codes, TrustBox widgets, replies and flagging, insights and benchmarks. Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only.
- CEase of useNo store rating on record. You claim the profile, connect invitations to your store or CRM and add widgets to your site, and the paid plans are quoted on your traffic and revenue.
- BPlatforms and integrationsWeb, with Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip, and all integrations on Plus. The API is an add-on on Premium and Enterprise only. No phone or desktop app is listed.
What these grades rest on. Graded from this listing, whose facts were read from Trustpilot's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/trustpilot#review"><img src="https://toolgpa.com/badge/trustpilot.svg" alt="Trustpilot: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Trustpilot stands among customer review tools
Trustpilot's GPA of 2.2 is higher than 5 of the 14 other customer review tools we grade, and level with 2.
It stands best on features (B, above 7 of 14) and worst on value for money (D, above 0).
Its paid plans start at $99 a month, against a middle price of $39.50 for the category: 10 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 15 customer review tools we grade, cut by the letter each got. Trustpilot’s own letter is outlined.
- DValue for moneyAbove 0 of 14, level with 4
- CFree plan and trialAbove 4 of 14, level with 8
- BFeaturesAbove 7 of 14, level with 7
- CEase of useAbove 0 of 14, level with 13
- BPlatforms and integrationsAbove 0 of 14, level with 14
Price against what you get
Each dot is one of 14 customer review tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Trustpilot, or make your own?
Keep it
The plain part of Trustpilot you could make: review collection and reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
It costs $1,188 a year.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- It plugs into other products, Shopify, Salesforce and HubSpot among them.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- Sharing with other people, which means accounts and invitations.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Trustpilot’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Trustpilot?
Trustpilot Business is the company side of Trustpilot's public review site, used by online stores and service businesses alike. A business claims its free profile page, invites customers to review it, replies to reviews and shows its TrustScore in website widgets. Product and location reviews are add-ons, and the paid plans are 12-month contracts priced per domain.
Trustpilot has a free plan. Paid plans start at $99 per domain / month and up, billed annually. See every plan
Good for
- Businesses whose customers already look them up on Trustpilot
- Online stores that want star ratings from an independent review site
- Companies with several country domains that need one review profile per site
Worth knowing
- Paid plans are 12-month contracts paid upfront, and each domain is priced separately.
- Prices are starting points: the quote depends on site traffic, business size and annual revenue.
- Product and location reviews are paid add-ons, and API access is an add-on only on Premium and Enterprise.
- The free plan stops at 50 invitations a month until the next month or an upgrade.
Key features
- Public profile and TrustScore
- Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- Review invitations
- Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- TrustBox widgets
- Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- Product and location reviews
- Add-ons on the paid plans for reviews of individual products, with SEO-friendly widgets, and for reviews of each physical location.
- Insights and AI replies
- TrustScore insights, topic and sentiment reports and competitor benchmarks on higher plans; Enterprise adds AI-assisted replies and custom dashboards.
Trustpilot pricing
- Starts at
- $99 per domain / month and up, billed annually
- Free plan
- Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user.
- Free trial
- 14-day free trial of the Plus plan
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 50 review invitations a month, replies to reviews, 1 TrustBox widget, 1 QR code collector and 1 user. |
| Starter | $99per domain / month and up, billed annually | 100 invitations a month, 2 widgets, 1 user and 1 domain. Only for new small businesses with up to $5M in revenue. |
| Plus | $319per domain / month and up, billed annually | 300 invitations a month, 10 widgets, 3 users, up to 3 domains, all integrations and a branded profile page. |
| Premium | $799per domain / month and up, billed annually | 1,000 invitations a month, 21 widgets, 10 users, a customer success manager and fuller insights. Sold through a demo. |
| Enterprise | Custom | Unlimited invitations, 1,000 users, SSO, AI-assisted replies, custom dashboards and invitation tools, priced by sales. |
Read from business.trustpilot.com on Oct 18, 2026. Prices change, so confirm with Trustpilot before you buy.
Works with
- Shopify
- Salesforce
- HubSpot
- Klaviyo
- Dotdigital
- Adobe Commerce
- BigCommerce
- AfterShip
Trustpilot alternatives
- Trustpilot vs REVIEWS.io
Free trial · from $23/mo
- Trustpilot vs Yotpo
Free plan · from $15/mo
- Trustpilot vs EmbedSocial
Free plan · from $24/mo
- Trustpilot vs GatherUp
Free trial · from $99/mo
Common questions
Is Trustpilot free?
Trustpilot has a free plan. Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user. Paid plans start at $99 per domain / month and up, billed annually.
How much does Trustpilot cost?
Trustpilot lists 5 plans. Free: $0. Starter: $99 per domain / month and up, billed annually. Plus: $319 per domain / month and up, billed annually. Premium: $799 per domain / month and up, billed annually. Enterprise: custom pricing. Prices were read from business.trustpilot.com on Oct 18, 2026.
What platforms does Trustpilot work on?
Trustpilot is available on Web.
Does Trustpilot have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Trustpilot is listed for Web.
Does Trustpilot have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Trustpilot is listed for Web.
Is Trustpilot open source?
Trustpilot is not described as open source on its own site, as read on Oct 18, 2026.
What does Trustpilot integrate with?
Trustpilot's listing names Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip. A listing names up to eight integrations, so it may connect to more.
Does Trustpilot have a free trial?
Yes. 14-day free trial of the Plus plan.
Who makes Trustpilot?
Trustpilot is made by Trustpilot.
What are the alternatives to Trustpilot?
The closest alternatives to Trustpilot in our directory are REVIEWS.io, Birdeye, Yotpo, EmbedSocial and GatherUp. Each one has a side-by-side comparison with Trustpilot.
How does Trustpilot compare with other customer review tools?
Trustpilot's GPA of 2.2 is higher than 5 of the 14 other customer review tools we grade, and level with 2. It stands best on features (B, above 7 of 14) and worst on value for money (D, above 0).
Is Trustpilot good value for money?
ToolGPA grades Trustpilot D for value for money. Its paid plans start at $99 a month, against a middle price of $39.50 for the category: 10 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Trustpilot?
The plain part of Trustpilot you could make: review collection and reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend. It costs $1,188 a year. What you could not make: It plugs into other products, Shopify, Salesforce and HubSpot among them. AI features, unless you pay a model provider for each request yourself. Hooks into the device itself: widgets. Sharing with other people, which means accounts and invitations. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.