The Trustpilot Insider’s Guide
Everything we know about Trustpilot in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Trustpilot
The Insider’s Guide
Business reviews on Trustpilot's public site, with paid invite plans
Every plan, grade, refund rule and rival among customer review tools, read from Trustpilot’s own pages.
Made by Trustpilot · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Trustpilot’s own pages, its app-store listings and our grades. Every fact in it is on Trustpilot’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 5 of the 14 other customer review tools we grade
Trustpilot Business is the company side of Trustpilot's public review site, used by online stores and service businesses alike. A business claims its free profile page, invites customers to review it, replies to reviews and shows its TrustScore in website widgets. Product and location reviews are add-ons, and the paid plans are 12-month contracts priced per domain.
To get you started, here are 9 things to know about Trustpilot, taken from its own pages and our grades.
- 1
Best for a public review profile shoppers already know
Trustpilot is the business side of the review site lots of shoppers already check.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per domain / month and up, billed annually.
- 3
There is a free plan
Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user.
- 4
It runs on Web
Web.
- 5
Public profile and TrustScore
Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- 6
Review invitations
Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- 7
TrustBox widgets
Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- 8
A 2.2 GPA, above 5 of 14
That is against the other customer review tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Trustpilot you could make: review collection and reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
Trustpilot at a glance
- Pricing
- Free plan, from $99 per domain / month and up, billed annually
- Free plan
- Yes
- Free trial
- 14-day free trial of the Plus plan
- Runs on
- Web
- Made by
- Trustpilot
- Category
- Customer Review Tools
- Our grade
- 2.2 GPA, fair
The report card
Best for a public review profile shoppers already know
Trustpilot is the business side of the review site lots of shoppers already check. You can claim your profile, reply to reviews and send 50 invitations a month for free. Paying is another story: plans are 12-month contracts per domain, from $99 a month for 100 invitations, and the quote depends on your traffic and revenue.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Starter is $99 a month per domain, paid upfront on a 12-month contract, for 100 invitations, and only for small businesses up to $5M in revenue. A shop with 300 orders a month needs Plus at $319 to invite everyone. Set against its listed rivals, that's the dear end. |
| Free plan and trial | C | A free account keeps your profile, lets you reply to and flag reviews, and sends 50 invitations a month, with 1 widget and 1 user. Your TrustScore stays whether you pay or not. But a busy shop hits 50 fast, and the 14-day trial is of Plus. |
| Features | B | The whole job for company reviews: a public profile and TrustScore, automated invitations, QR codes, TrustBox widgets, replies and flagging, insights and benchmarks. Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only. |
| Ease of use | C | No store rating on record. You claim the profile, connect invitations to your store or CRM and add widgets to your site, and the paid plans are quoted on your traffic and revenue. |
| Platforms and integrations | B | Web, with Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip, and all integrations on Plus. The API is an add-on on Premium and Enterprise only. No phone or desktop app is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Trustpilot is for
- Great if your customers already look businesses up on Trustpilot
- Good for small firms that can get by on 50 free invitations a month
- Handy when you want stars from an independent site rather than your own
Who it is not for
- Pricey if you're a small shop, as paid plans start at $99 a month for a year
- Not for you if you want to pay month to month, as contracts run 12 months upfront
- Tight if you sell on several country domains, as each one is priced separately
Good to know
Good for
- Businesses whose customers already look them up on Trustpilot
- Online stores that want star ratings from an independent review site
- Companies with several country domains that need one review profile per site
Worth knowing
- Paid plans are 12-month contracts paid upfront, and each domain is priced separately.
- Prices are starting points: the quote depends on site traffic, business size and annual revenue.
- Product and location reviews are paid add-ons, and API access is an add-on only on Premium and Enterprise.
- The free plan stops at 50 invitations a month until the next month or an upgrade.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start. There is a free plan too
Trustpilot has a free plan. Paid plans start at $99 per domain / month and up, billed annually.
Set against its listed rivals, that's the dear end.
Free
$0
50 review invitations a month, replies to reviews, 1 TrustBox widget, 1 QR code collector and 1 user.
Starter
$99
per domain / month and up, billed annually
100 invitations a month, 2 widgets, 1 user and 1 domain. Only for new small businesses with up to $5M in revenue.
Plus
$319
per domain / month and up, billed annually
300 invitations a month, 10 widgets, 3 users, up to 3 domains, all integrations and a branded profile page.
Premium
$799
per domain / month and up, billed annually
1,000 invitations a month, 21 widgets, 10 users, a customer success manager and fuller insights. Sold through a demo.
Enterprise
Custom
Unlimited invitations, 1,000 users, SSO, AI-assisted replies, custom dashboards and invitation tools, priced by sales.
The free plan
Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user.
Trying it first
14-day free trial of the Plus plan
Read from business.trustpilot.com on Oct 18, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Business reviews on Trustpilot's public site, with paid invite plans. Here is what it does, as its own site describes it, and what it covers: AI features, reports, review collection.
Product and location reviews are paid add-ons, and AI-assisted replies are Enterprise only.
- Public profile and TrustScore
- Reviews live on the business's profile page on Trustpilot's consumer site, with a TrustScore that stays there even if the business stops paying.
- Review invitations
- Sends automated invitations after a purchase or service, from 50 a month free to 1,000 on Premium, plus QR codes and, from Plus, an in-app review collector.
- TrustBox widgets
- Website widgets that show the TrustScore, star ratings and testimonials, from 1 on the free plan to 21 or more on Premium and Enterprise.
- Product and location reviews
- Add-ons on the paid plans for reviews of individual products, with SEO-friendly widgets, and for reviews of each physical location.
- Insights and AI replies
- TrustScore insights, topic and sentiment reports and competitor benchmarks on higher plans; Enterprise adds AI-assisted replies and custom dashboards.
Where it runs
- Web
What it works with
- Shopify
- Salesforce
- HubSpot
- Klaviyo
- Dotdigital
- Adobe Commerce
- BigCommerce
- AfterShip
Trustpilot is made by Trustpilot.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
5/14
Other customer review tools it is graded above
Trustpilot's GPA of 2.2 is higher than 5 of the 14 other customer review tools we grade, and level with 2.
It stands best on features (B, above 7 of 14) and worst on value for money (D, above 0).
Its paid plans start at $99 a month, against a middle price of $39.50 for the category: 10 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 15 customer review tools we grade, cut by the letter each got. Trustpilot’s own letter is outlined.
- DValue for moneyAbove 0 of 14
- CFree plan and trialAbove 4 of 14
- BFeaturesAbove 7 of 14
- CEase of useAbove 0 of 14
- BPlatforms and integrationsAbove 0 of 14
Price against what you get
Each dot is one of 14 customer review tools. Further left costs less; higher up scores better on features, ease of use and platforms. Trustpilot is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Trustpilot you could make: review collection and reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
It costs $1,188 a year.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- It plugs into other products, Shopify, Salesforce and HubSpot among them.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- Sharing with other people, which means accounts and invitations.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Trustpilot’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
REVIEWS.io, Birdeye, Yotpo, EmbedSocial and GatherUp
The 5 tools Trustpilot is most often weighed against, with where each one differs from it.
- 2.6GPA
REVIEWS.io
Free trial · from $23/mo
Product and company reviews for online stores, priced by invites.
- Trustpilot has a free plan. REVIEWS.io does not, though it has a free trial.
- Trustpilot also covers reports.
- REVIEWS.io also covers surveys.
- 2.0GPA
Birdeye
Paid
Review management and AI agents for multi-location local businesses.
- Trustpilot has a free plan. Birdeye does not.
- Only Birdeye lists iOS and Android apps.
- Birdeye also covers AI agents, surveys and chatbots.
- 2.4GPA
Yotpo
Free plan · from $15/mo
Product reviews, photo UGC and loyalty for online stores.
- Trustpilot also covers reports.
- 2.2GPA
EmbedSocial
Free plan · from $24/mo
Widgets that show Google, Facebook and other reviews on any website.
- Trustpilot also covers reports.
- 2.4GPA
GatherUp
Free trial · from $99/mo
Review requests, NPS surveys and review monitoring per location.
- Trustpilot has a free plan. GatherUp does not, though it has a free trial.
- GatherUp also covers surveys.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Trustpilot free?
Trustpilot has a free plan. Free account: claim your profile page, 50 automated review invitations a month, reply to and flag reviews, 1 widget, 1 QR code and 1 user.
How much does Trustpilot cost?
Trustpilot lists 5 plans. Free: $0.
What platforms does Trustpilot work on?
Trustpilot is available on Web.
Does Trustpilot have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Trustpilot is listed for Web.
Does Trustpilot have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Trustpilot is listed for Web.
Is Trustpilot open source?
Trustpilot is not described as open source on its own site, as read on Oct 18, 2026.
What does Trustpilot integrate with?
Trustpilot's listing names Shopify, Salesforce, HubSpot, Klaviyo, Dotdigital, Adobe Commerce, BigCommerce and AfterShip.
Does Trustpilot have a free trial?
Yes. 14-day free trial of the Plus plan.
Who makes Trustpilot?
Trustpilot is made by Trustpilot.
What are the alternatives to Trustpilot?
The closest alternatives to Trustpilot in our directory are REVIEWS.io, Birdeye, Yotpo, EmbedSocial and GatherUp.
How does Trustpilot compare with other customer review tools?
Trustpilot's GPA of 2.2 is higher than 5 of the 14 other customer review tools we grade, and level with 2.
Is Trustpilot good value for money?
ToolGPA grades Trustpilot D for value for money. Its paid plans start at $99 a month, against a middle price of $39.50 for the category: 10 of the 13 others that charge start lower.
Could I make my own version of Trustpilot?
The plain part of Trustpilot you could make: review collection and reports.
Where this guide comes from
The prices, plans, platforms and features were read from Trustpilot’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Trustpilot's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Trustpilot. Prices change, so check business.trustpilot.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Trustpilot, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/trustpilot
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Trustpilot: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/trustpilot
Know someone choosing between customer review tools?
Send them this guide: toolgpa.com/tools/trustpilot/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded customer review tools after Trustpilot, each with an Insider's Guide of its own.
- Customer Review Tools Insider's GuideEvery one of the 15 customer review tools we grade, compared
- Judge.me Insider's GuideProduct reviews for Shopify stores with a free plan and one paid tier3.0 GPA
- Junip Insider's GuideProduct reviews for Shopify brands at flat prices with no order caps2.8 GPA
- NiceJob Insider's GuideReview requests and referrals for local service businesses2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Trustpilot’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Trustpilot is a trademark of its owner, and this guide is not made, paid for or approved by Trustpilot. Prices and plans change: check business.trustpilot.com before you buy.