EmbedSocial vs REVIEWS.io
We give EmbedSocial a 2.2 GPA and REVIEWS.io a 2.6, out of 4.0. REVIEWS.io grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EmbedSocial
Widgets that show Google, Facebook and other reviews on any website
REVIEWS.io
Product and company reviews for online stores, priced by invites
How we grade them
| 2.2GPAEmbedSocialFair | 2.6GPAREVIEWS.ioGood | |
|---|---|---|
| Value for money | CPro is $24 a month billed yearly ($29 monthly) for 3 sources and 5,000 widget views, just above the cheap end of this category, so an ordinary price. Each Google location counts as a source, and a busier site needs Pro Plus at $40 yearly ($49 monthly) for 20,000 views. | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the cheap end. Rich snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. |
| Free plan and trial | CFree forever with 1 source, such as one Google location, unlimited widgets and 500 views a month. That's a cap you'll hit, and then the widgets stop showing. The 7-day trial of paid plans needs a card verified, though it isn't charged. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. |
| Features | CReview and social widgets from Google, Facebook, Yelp, Trustpilot, Instagram and TikTok, review forms, moderation, and a separate Google Business Profile tool with AI replies. The gap: no review requests by email or text are on record, which is the heart of this category. | BThe whole job and a bit more: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. |
| Ease of use | CNo store rating on record. You connect each source, design a widget and paste it into your site, or add it on WordPress, Shopify, Wix or Squarespace. Then you keep an eye on views so the widgets don't vanish. | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. |
| Platforms and integrations | BWeb, working with Google, Facebook, Trustpilot, Yelp, Shopify, WordPress, Wix and Squarespace, and the API comes with Premium. No phone or desktop app is listed. | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. |
| Best for | showing your Google reviews on your own website | product and company reviews with Google stars |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmbedSocial and REVIEWS.io. How we grade
Price against what you get
EmbedSocial starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. REVIEWS.io starts at $23 a month and scores 2.7.
REVIEWS.io scores higher and starts $1 a month lower. Of the other customer review tools on the chart, 3 score higher than EmbedSocial for less, and none scores higher than REVIEWS.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EmbedSocial starts at $24 per month for 3 sources, billed annually ($29 monthly). REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly).
- EmbedSocial has a free plan. REVIEWS.io does not, though it has a free trial.
- REVIEWS.io also covers surveys.
At a glance
| EmbedSocial | REVIEWS.io | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $24 per month for 3 sources, billed annually ($29 monthly) | $23 per month for up to 300 invites, billed annually ($29 monthly) |
| Free plan | 1 source, 500 widget views a month, unlimited widgets, 10 AI credits and content updates every 24 hours. | None |
| Free trial | 7-day free trial of paid plans; a card must be verified but is not charged | 14-day free trial |
| Web | ||
| Made by | EmbedSocial | REVIEWS.io |
| Price read from | embedsocial.com | reviews.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
EmbedSocial
- Businesses that want their Google reviews shown on their own website
- Shops and brands mixing reviews with Instagram or TikTok posts
- Multi-location brands managing many Google Business Profiles
REVIEWS.io
- Online stores that want product reviews and Google Seller Ratings together
- Brands running email and SMS through Klaviyo or Attentive
- Stores moving from Yotpo, Okendo or Trustpilot that need reviews imported
Worth knowing
EmbedSocial
- Widgets stop showing once the monthly view limit is reached, until the count resets or you upgrade.
- Each connected account, Google location or hashtag counts as a source, so several locations quickly need a bigger plan.
- Trustpilot reviews need the Pro plan and your own Trustpilot API key.
- The Google Business Profile tool is priced apart, from $9 a month starting with 2 locations.
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
Key features
EmbedSocial
- Review widgets
- Shows Google, Facebook, Yelp and Trustpilot reviews in sliders, badges, walls of love and other widgets that update automatically.
- Social feeds and UGC
- Embeds Instagram, TikTok, LinkedIn, YouTube and other feeds, including shoppable widgets linked to a product catalog.
- Review forms
- Collect reviews on your own site with review forms, and show the average rating from any source in a badge.
- Moderation and filters
- Hand-pick which reviews appear, for example only 5-star reviews or reviews with text, and tag or filter by keyword.
- Google Business Profile tools
- A separate product for many locations: bulk profile edits, scheduled Google posts, local rank heatmaps and automatic AI review replies.
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
Plans
EmbedSocial
Free$0
1 source, such as one Google location, 500 widget views a month and daily updates, with unlimited widgets.
Pro$24
per month for 3 sources, billed annually ($29 monthly)
5,000 views a month, 100 AI credits, updates every 3 hours, Facebook and Trustpilot reviews, social scheduling and analytics.
Pro Plus$40
per month for 6 sources, billed annually ($49 monthly)
20,000 views a month and social listening for mentions and hashtags on Instagram, Facebook, X, TikTok, LinkedIn and more.
Premium$80
per month for 15 sources, billed annually ($99 monthly)
100,000 views a month, updates every 30 minutes, team accounts, rights management and the EmbedSocial API.
EnterpriseCustom
Custom sources and views, 500 AI credits, 5-minute updates, sub-accounts and an account manager. Sold through a demo.
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
Ways to pay less
EmbedSocial
- Annual discount
Save 20% with yearly billing
EmbedSocial's pricing page saves 20% on yearly billing: Pro is $24 a month billed yearly against $29 billed monthly.
- Nonprofit
50% off for nonprofits
All EmbedSocial plans are 50% off for nonprofit organizations that send proof of their status.
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
