Okendo vs REVIEWS.io
We give Okendo a 2.0 GPA and REVIEWS.io a 2.6, out of 4.0. REVIEWS.io grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Okendo
Product reviews for Shopify brands, with loyalty, quizzes and surveys
REVIEWS.io
Product and company reviews for online stores, priced by invites
How we grade them
| 2.0GPAOkendoFair | 2.6GPAREVIEWS.ioGood | |
|---|---|---|
| Value for money | DEssentials stops at 200 orders, so a 300-order shop needs Growth: $119 a month, or $1,308 a year on its Shopify listing. Set against its listed rivals at that size, it's the dearest of the lot. You do get AI summaries, Q&A and TikTok Shop for it. | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the cheap end. Rich snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. |
| Free plan and trial | CFree up to 50 orders a month, with automated requests, review rewards, on-site displays and Google snippets. Decent for a brand-new shop, but 50 orders is a cap you'll hit. There's a 14-day trial of the paid plans too. | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. |
| Features | CCovers the job well: requests, photo and video, product and store reviews, AI summaries and Q&A from Growth, Google, Shop app and TikTok Shop, plus loyalty, quizzes and surveys sold apart. The gap: it's built for Shopify, and its pages name no other store platform. | BThe whole job and a bit more: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. |
| Ease of use | CNo store rating on record. It installs from the Shopify App Store and sends requests after each order, but you set up the forms and displays yourself. Managed onboarding only comes with Power, at $299 a month. | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. |
| Platforms and integrations | BWeb, inside Shopify, with Klaviyo, Postscript, Gorgias, Google, Meta, TikTok and Shopify Flow, plus an API. Email and SMS integrations start at Power, though. No phone or desktop app is listed. | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. |
| Best for | Shopify brands wanting reviews, loyalty and quizzes | product and company reviews with Google stars |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Okendo and REVIEWS.io. How we grade
Price against what you get
Okendo starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. REVIEWS.io starts at $23 a month and scores 2.7.
REVIEWS.io scores higher, and starts $4 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, 1 scores higher than Okendo for less, and none scores higher than REVIEWS.io for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Okendo starts at $19 per month for up to 200 orders, billed monthly. REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly).
- Okendo has a free plan. REVIEWS.io does not, though it has a free trial.
At a glance
| Okendo | REVIEWS.io | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $19 per month for up to 200 orders, billed monthly | $23 per month for up to 300 invites, billed annually ($29 monthly) |
| Free plan | Free plan for up to 50 orders a month: automated review request emails, the review form, review rewards, review displays, Google snippets, grouping and moderation. | None |
| Free trial | 14-day free trial of the paid Reviews plans | 14-day free trial |
| Web | ||
| Made by | Okendo | REVIEWS.io |
| Price read from | okendo.io | reviews.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Okendo
- Shopify and Shopify Plus brands that want reviews and loyalty on one platform
- Stores sending email and SMS through Klaviyo or Postscript
- Small stores that can start free under 50 orders a month
REVIEWS.io
- Online stores that want product reviews and Google Seller Ratings together
- Brands running email and SMS through Klaviyo or Attentive
- Stores moving from Yotpo, Okendo or Trustpilot that need reviews imported
Worth knowing
Okendo
- It is built for Shopify; the pricing page and app listing name no other store platform.
- The free plan stops at 50 orders a month, and AI summaries and the Q&A widget start at Growth, $119 a month.
- Email and SMS integrations and advanced reporting start at Power, $299 a month.
- Loyalty is billed separately, from $99 a month at up to 200 orders; Referrals, Quizzes and Surveys each start at $19.
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
Key features
Okendo
- Review requests and smart form
- Sends review request emails after each order and collects text, photo and video reviews through a review form, with rewards for reviewers.
- Product and site reviews
- Collects reviews of each product and of the store itself, and shows them in on-site widgets with grouping across related products.
- AI summaries and Q&A
- From Growth up, AI summarizes reviews and pulls out keywords, and a Q&A widget lets shoppers ask questions on product pages.
- Google, Shop and TikTok
- Adds Google SEO snippets on every plan and connects reviews to Google, the Shop app, Meta and TikTok Shop.
- Loyalty, referrals, quizzes and surveys
- Separate Okendo products for points programs, referral offers, product quizzes and post-purchase surveys, each with its own price.
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
Plans
Okendo
Free$0
Up to 50 orders a month with automated review requests, review rewards, on-site displays and Google SEO snippets.
Essentials$19
per month for up to 200 orders, billed monthly
Everything in Free for stores with up to 200 orders a month.
Growth$119
per month for up to 1,500 orders, billed monthly
Adds AI review summaries and keywords, a Q&A widget and the TikTok Shop integration.
Power$299
per month for up to 3,500 orders, billed monthly
Adds review campaigns, an advanced CSS editor, email and SMS integrations, advanced reporting and managed onboarding.
Advanced$499
per month for up to 10,000 orders, billed monthly
Okendo Reviews for stores with 3,501 to 10,000 orders a month.
EnterpriseCustom
For stores above 10,000 orders a month, priced through sales.
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
Ways to pay less
Okendo
- Annual discount
Save 8% to 11% with yearly billing
On Okendo's Shopify App Store listing, Essentials is $204 a year against $19 a month (save 11%) and Growth $1,308 a year against $119 a month (save 8%).
- Other savings
30% off bundles of three products
Okendo's pricing page sells bundles of three products, such as Reviews, Loyalty and Surveys, at 30% less than buying them one by one.
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
