Loox vs Okendo
We give Loox a 2.2 GPA and Okendo a 2.0, out of 4.0. Loox grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Loox
Photo and video product reviews with referrals for Shopify stores
Okendo
Product reviews for Shopify brands, with loyalty, quizzes and surveys
How we grade them
| 2.2GPALooxFair | 2.0GPAOkendoFair | |
|---|---|---|
| Value for money | CA 300-order shop fits Convert exactly, at $49.99 a month, billed every 30 days with no yearly plan. Set against its listed rivals at that size, that's the middle. It grows quickly, though: $50 more for each further 300 orders, so a busy month costs more. | DEssentials stops at 200 orders, so a 300-order shop needs Growth: $119 a month, or $1,308 a year on its Shopify listing. Set against its listed rivals at that size, it's the dearest of the lot. You do get AI summaries, Q&A and TikTok Shop for it. |
| Free plan and trial | CBeginner is free up to 500 orders, with requests, photo-review discounts, the main widgets and rich snippets. But that's 500 orders in total, not a month, so a 300-order shop is through it in under two months. Convert has a 14-day trial. | CFree up to 50 orders a month, with automated requests, review rewards, on-site displays and Google snippets. Decent for a brand-new shop, but 50 orders is a cap you'll hit. There's a 14-day trial of the paid plans too. |
| Features | CStrong on the visual side: photo and video reviews, 17+ widgets, AI sorting, summaries, translations and replies, referrals, AliExpress imports, and Google Shopping, Meta and TikTok sync. The gaps: it's a Shopify app only, and Q&A isn't on record. | CCovers the job well: requests, photo and video, product and store reviews, AI summaries and Q&A from Growth, Google, Shop app and TikTok Shop, plus loyalty, quizzes and surveys sold apart. The gap: it's built for Shopify, and its pages name no other store platform. |
| Ease of use | CNo store rating on record. It installs from the Shopify App Store and imports reviews from other apps, but you still pick widgets, set the discount for photos and watch your order count, since that sets the bill. | CNo store rating on record. It installs from the Shopify App Store and sends requests after each order, but you set up the forms and displays yourself. Managed onboarding only comes with Power, at $299 a month. |
| Platforms and integrations | BWeb, inside Shopify, with Klaviyo, Omnisend, LoyaltyLion, AfterShip and Weglot, the Shop app on every plan, Google Shopping, Meta Shops and TikTok on Convert, and an API. No phone or desktop app is listed. | BWeb, inside Shopify, with Klaviyo, Postscript, Gorgias, Google, Meta, TikTok and Shopify Flow, plus an API. Email and SMS integrations start at Power, though. No phone or desktop app is listed. |
| Best for | photo and video reviews on Shopify | Shopify brands wanting reviews, loyalty and quizzes |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Loox and Okendo. How we grade
Price against what you get
Loox starts at $49.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Okendo starts at $19 a month and scores 2.3.
They score the same, and Okendo starts $30.99 a month lower. Of the other customer review tools on the chart, 3 score higher than Loox for less, and 1 scores higher than Okendo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Loox starts at $49.99 per month for 300 orders, plus $50 per extra 300 orders. Okendo starts at $19 per month for up to 200 orders, billed monthly.
- Okendo also covers surveys.
At a glance
| Loox | Okendo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49.99 per month for 300 orders, plus $50 per extra 300 orders | $19 per month for up to 200 orders, billed monthly |
| Free plan | Beginner: up to 500 orders, review request emails and reminders, discounts for photo reviews, 17+ widgets, Google rich snippets and Shop app syndication. | Free plan for up to 50 orders a month: automated review request emails, the review form, review rewards, review displays, Google snippets, grouping and moderation. |
| Free trial | 14-day free trial of Convert and Unlimited | 14-day free trial of the paid Reviews plans |
| Web | ||
| Made by | Loox | Okendo |
| Price read from | apps.shopify.com | okendo.io |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Loox
- Shopify stores whose products sell on photos, such as fashion and beauty
- Small stores that can stay on the free plan up to 500 orders
- Stores that want referral offers run from the review app
Okendo
- Shopify and Shopify Plus brands that want reviews and loyalty on one platform
- Stores sending email and SMS through Klaviyo or Postscript
- Small stores that can start free under 50 orders a month
Worth knowing
Loox
- Loox is a Shopify app and is installed from the Shopify App Store.
- The free plan is capped at 500 orders in total, and video reviews, AI features and referrals need Convert.
- Convert includes 300 orders a month and adds $50 for each further 300, so the bill rises with sales.
- Billing runs through Shopify every 30 days; the pricing page says there is no annual commitment.
Okendo
- It is built for Shopify; the pricing page and app listing name no other store platform.
- The free plan stops at 50 orders a month, and AI summaries and the Q&A widget start at Growth, $119 a month.
- Email and SMS integrations and advanced reporting start at Power, $299 a month.
- Loyalty is billed separately, from $99 a month at up to 200 orders; Referrals, Quizzes and Surveys each start at $19.
Key features
Loox
- Photo reviews with discounts
- Review request emails and reminders on every plan, with an optional discount code for customers who add a photo; Convert adds video reviews.
- Widgets for the store
- 17+ widgets including carousels, a popup, a sidebar, star ratings and a trust badge, with Google rich snippets on the free plan.
- AI sorting and replies
- Convert adds smart visual sorting, review highlights, AI summaries and review stories, automatic translation of reviews and AI-written public replies.
- Referrals
- Paid plans add referral offers on the site, after purchase and after a review, with fraud protection.
- Syndication
- Sends reviews to the Shop app on every plan; Convert adds Google Shopping, Meta Shops and TikTok.
- Imports and AliExpress reviews
- Imports reviews from other apps or a spreadsheet, and can pull scanned reviews and photos from AliExpress listings.
Okendo
- Review requests and smart form
- Sends review request emails after each order and collects text, photo and video reviews through a review form, with rewards for reviewers.
- Product and site reviews
- Collects reviews of each product and of the store itself, and shows them in on-site widgets with grouping across related products.
- AI summaries and Q&A
- From Growth up, AI summarizes reviews and pulls out keywords, and a Q&A widget lets shoppers ask questions on product pages.
- Google, Shop and TikTok
- Adds Google SEO snippets on every plan and connects reviews to Google, the Shop app, Meta and TikTok Shop.
- Loyalty, referrals, quizzes and surveys
- Separate Okendo products for points programs, referral offers, product quizzes and post-purchase surveys, each with its own price.
Plans
Loox
Beginner$0
Up to 500 orders, with review requests, photo-review discounts, the main widgets, rich snippets and 24/7 chat and email support.
Convert$49.99
per month for 300 orders, plus $50 per extra 300 orders
Adds video reviews, AI sorting, summaries, translations and replies, referrals, Google, Meta and TikTok syndication, and the API.
Unlimited$299.99
per month
Every feature with unlimited review requests and referrals, plus priority support.
Okendo
Free$0
Up to 50 orders a month with automated review requests, review rewards, on-site displays and Google SEO snippets.
Essentials$19
per month for up to 200 orders, billed monthly
Everything in Free for stores with up to 200 orders a month.
Growth$119
per month for up to 1,500 orders, billed monthly
Adds AI review summaries and keywords, a Q&A widget and the TikTok Shop integration.
Power$299
per month for up to 3,500 orders, billed monthly
Adds review campaigns, an advanced CSS editor, email and SMS integrations, advanced reporting and managed onboarding.
Advanced$499
per month for up to 10,000 orders, billed monthly
Okendo Reviews for stores with 3,501 to 10,000 orders a month.
EnterpriseCustom
For stores above 10,000 orders a month, priced through sales.
Ways to pay less
Loox
No public discounts listed.
Okendo
- Annual discount
Save 8% to 11% with yearly billing
On Okendo's Shopify App Store listing, Essentials is $204 a year against $19 a month (save 11%) and Growth $1,308 a year against $119 a month (save 8%).
- Other savings
30% off bundles of three products
Okendo's pricing page sells bundles of three products, such as Reviews, Loyalty and Surveys, at 30% less than buying them one by one.
