Loox vs Yotpo
We give Loox a 2.2 GPA and Yotpo a 2.4, out of 4.0. Yotpo grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Loox
Photo and video product reviews with referrals for Shopify stores
Yotpo
Product reviews, photo UGC and loyalty for online stores
How we grade them
| 2.2GPALooxFair | 2.4GPAYotpoFair | |
|---|---|---|
| Value for money | CA 300-order shop fits Convert exactly, at $49.99 a month, billed every 30 days with no yearly plan. Set against its listed rivals at that size, that's the middle. It grows quickly, though: $50 more for each further 300 orders, so a busy month costs more. | CA 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. |
| Free plan and trial | CBeginner is free up to 500 orders, with requests, photo-review discounts, the main widgets and rich snippets. But that's 500 orders in total, not a month, so a 300-order shop is through it in under two months. Convert has a 14-day trial. | CFree up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. |
| Features | CStrong on the visual side: photo and video reviews, 17+ widgets, AI sorting, summaries, translations and replies, referrals, AliExpress imports, and Google Shopping, Meta and TikTok sync. The gaps: it's a Shopify app only, and Q&A isn't on record. | BThe whole job: automatic requests with email and text reminders, photo and video reviews, rich snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. |
| Ease of use | CNo store rating on record. It installs from the Shopify App Store and imports reviews from other apps, but you still pick widgets, set the discount for photos and watch your order count, since that sets the bill. | CNo store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. |
| Platforms and integrations | BWeb, inside Shopify, with Klaviyo, Omnisend, LoyaltyLion, AfterShip and Weglot, the Shop app on every plan, Google Shopping, Meta Shops and TikTok on Convert, and an API. No phone or desktop app is listed. | BWeb, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. |
| Best for | photo and video reviews on Shopify | product reviews for stores beyond Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Loox and Yotpo. How we grade
Price against what you get
Loox starts at $49.99 a month and scores 2.3 out of 4 on features, ease of use and platforms. Yotpo starts at $15 a month and scores 2.7.
Yotpo scores higher and starts $34.99 a month lower. Of the other customer review tools on the chart, 3 score higher than Loox for less, and none scores higher than Yotpo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Loox starts at $49.99 per month for 300 orders, plus $50 per extra 300 orders. Yotpo starts at $15 per month for up to 99 orders, billed monthly.
At a glance
| Loox | Yotpo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49.99 per month for 300 orders, plus $50 per extra 300 orders | $15 per month for up to 99 orders, billed monthly |
| Free plan | Beginner: up to 500 orders, review request emails and reminders, discounts for photo reviews, 17+ widgets, Google rich snippets and Shop app syndication. | Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. |
| Free trial | 14-day free trial of Convert and Unlimited | None listed |
| Web | ||
| Made by | Loox | Yotpo |
| Price read from | apps.shopify.com | yotpo.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Loox
- Shopify stores whose products sell on photos, such as fashion and beauty
- Small stores that can stay on the free plan up to 500 orders
- Stores that want referral offers run from the review app
Yotpo
- Growing Shopify stores that expect to add loyalty later
- Large brands on Salesforce Commerce Cloud or Adobe Commerce
- Stores that want Google Seller Ratings from their own reviews
Worth knowing
Loox
- Loox is a Shopify app and is installed from the Shopify App Store.
- The free plan is capped at 500 orders in total, and video reviews, AI features and referrals need Convert.
- Convert includes 300 orders a month and adds $50 for each further 300, so the bill rises with sales.
- Billing runs through Shopify every 30 days; the pricing page says there is no annual commitment.
Yotpo
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Key features
Loox
- Photo reviews with discounts
- Review request emails and reminders on every plan, with an optional discount code for customers who add a photo; Convert adds video reviews.
- Widgets for the store
- 17+ widgets including carousels, a popup, a sidebar, star ratings and a trust badge, with Google rich snippets on the free plan.
- AI sorting and replies
- Convert adds smart visual sorting, review highlights, AI summaries and review stories, automatic translation of reviews and AI-written public replies.
- Referrals
- Paid plans add referral offers on the site, after purchase and after a review, with fraud protection.
- Syndication
- Sends reviews to the Shop app on every plan; Convert adds Google Shopping, Meta Shops and TikTok.
- Imports and AliExpress reviews
- Imports reviews from other apps or a spreadsheet, and can pull scanned reviews and photos from AliExpress listings.
Yotpo
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Plans
Loox
Beginner$0
Up to 500 orders, with review requests, photo-review discounts, the main widgets, rich snippets and 24/7 chat and email support.
Convert$49.99
per month for 300 orders, plus $50 per extra 300 orders
Adds video reviews, AI sorting, summaries, translations and replies, referrals, Google, Meta and TikTok syndication, and the API.
Unlimited$299.99
per month
Every feature with unlimited review requests and referrals, plus priority support.
Yotpo
Free$0
Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews.
Starter$15
per month for up to 99 orders, billed monthly
Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999.
Pro$119
per month for up to 299 orders, billed monthly
Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders.
PremiumCustom
Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales.
EnterpriseCustom
Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales.
Ways to pay less
Loox
No public discounts listed.
Yotpo
- Annual discount
Save 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
