Okendo vs Yotpo
We give Okendo a 2.0 GPA and Yotpo a 2.4, out of 4.0. Yotpo grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Okendo
Product reviews for Shopify brands, with loyalty, quizzes and surveys
Yotpo
Product reviews, photo UGC and loyalty for online stores
How we grade them
| 2.0GPAOkendoFair | 2.4GPAYotpoFair | |
|---|---|---|
| Value for money | DEssentials stops at 200 orders, so a 300-order shop needs Growth: $119 a month, or $1,308 a year on its Shopify listing. Set against its listed rivals at that size, it's the dearest of the lot. You do get AI summaries, Q&A and TikTok Shop for it. | CA 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. |
| Free plan and trial | CFree up to 50 orders a month, with automated requests, review rewards, on-site displays and Google snippets. Decent for a brand-new shop, but 50 orders is a cap you'll hit. There's a 14-day trial of the paid plans too. | CFree up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. |
| Features | CCovers the job well: requests, photo and video, product and store reviews, AI summaries and Q&A from Growth, Google, Shop app and TikTok Shop, plus loyalty, quizzes and surveys sold apart. The gap: it's built for Shopify, and its pages name no other store platform. | BThe whole job: automatic requests with email and text reminders, photo and video reviews, rich snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. |
| Ease of use | CNo store rating on record. It installs from the Shopify App Store and sends requests after each order, but you set up the forms and displays yourself. Managed onboarding only comes with Power, at $299 a month. | CNo store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. |
| Platforms and integrations | BWeb, inside Shopify, with Klaviyo, Postscript, Gorgias, Google, Meta, TikTok and Shopify Flow, plus an API. Email and SMS integrations start at Power, though. No phone or desktop app is listed. | BWeb, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. |
| Best for | Shopify brands wanting reviews, loyalty and quizzes | product reviews for stores beyond Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Okendo and Yotpo. How we grade
Price against what you get
Okendo starts at $19 a month and scores 2.3 out of 4 on features, ease of use and platforms. Yotpo starts at $15 a month and scores 2.7.
Yotpo scores higher and starts $4 a month lower. Of the other customer review tools on the chart, 1 scores higher than Okendo for less, and none scores higher than Yotpo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Okendo starts at $19 per month for up to 200 orders, billed monthly. Yotpo starts at $15 per month for up to 99 orders, billed monthly.
- Okendo also covers surveys.
At a glance
| Okendo | Yotpo | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month for up to 200 orders, billed monthly | $15 per month for up to 99 orders, billed monthly |
| Free plan | Free plan for up to 50 orders a month: automated review request emails, the review form, review rewards, review displays, Google snippets, grouping and moderation. | Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. |
| Free trial | 14-day free trial of the paid Reviews plans | None listed |
| Web | ||
| Made by | Okendo | Yotpo |
| Price read from | okendo.io | yotpo.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Okendo
- Shopify and Shopify Plus brands that want reviews and loyalty on one platform
- Stores sending email and SMS through Klaviyo or Postscript
- Small stores that can start free under 50 orders a month
Yotpo
- Growing Shopify stores that expect to add loyalty later
- Large brands on Salesforce Commerce Cloud or Adobe Commerce
- Stores that want Google Seller Ratings from their own reviews
Worth knowing
Okendo
- It is built for Shopify; the pricing page and app listing name no other store platform.
- The free plan stops at 50 orders a month, and AI summaries and the Q&A widget start at Growth, $119 a month.
- Email and SMS integrations and advanced reporting start at Power, $299 a month.
- Loyalty is billed separately, from $99 a month at up to 200 orders; Referrals, Quizzes and Surveys each start at $19.
Yotpo
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Key features
Okendo
- Review requests and smart form
- Sends review request emails after each order and collects text, photo and video reviews through a review form, with rewards for reviewers.
- Product and site reviews
- Collects reviews of each product and of the store itself, and shows them in on-site widgets with grouping across related products.
- AI summaries and Q&A
- From Growth up, AI summarizes reviews and pulls out keywords, and a Q&A widget lets shoppers ask questions on product pages.
- Google, Shop and TikTok
- Adds Google SEO snippets on every plan and connects reviews to Google, the Shop app, Meta and TikTok Shop.
- Loyalty, referrals, quizzes and surveys
- Separate Okendo products for points programs, referral offers, product quizzes and post-purchase surveys, each with its own price.
Yotpo
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Plans
Okendo
Free$0
Up to 50 orders a month with automated review requests, review rewards, on-site displays and Google SEO snippets.
Essentials$19
per month for up to 200 orders, billed monthly
Everything in Free for stores with up to 200 orders a month.
Growth$119
per month for up to 1,500 orders, billed monthly
Adds AI review summaries and keywords, a Q&A widget and the TikTok Shop integration.
Power$299
per month for up to 3,500 orders, billed monthly
Adds review campaigns, an advanced CSS editor, email and SMS integrations, advanced reporting and managed onboarding.
Advanced$499
per month for up to 10,000 orders, billed monthly
Okendo Reviews for stores with 3,501 to 10,000 orders a month.
EnterpriseCustom
For stores above 10,000 orders a month, priced through sales.
Yotpo
Free$0
Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews.
Starter$15
per month for up to 99 orders, billed monthly
Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999.
Pro$119
per month for up to 299 orders, billed monthly
Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders.
PremiumCustom
Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales.
EnterpriseCustom
Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales.
Ways to pay less
Okendo
- Annual discount
Save 8% to 11% with yearly billing
On Okendo's Shopify App Store listing, Essentials is $204 a year against $19 a month (save 11%) and Growth $1,308 a year against $119 a month (save 8%).
- Other savings
30% off bundles of three products
Okendo's pricing page sells bundles of three products, such as Reviews, Loyalty and Surveys, at 30% less than buying them one by one.
Yotpo
- Annual discount
Save 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
