EmbedSocial vs Grade.us
We give EmbedSocial a 2.2 GPA and Grade.us a 2.4, out of 4.0. Grade.us grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EmbedSocial
Widgets that show Google, Facebook and other reviews on any website
Grade.us
White-label review management for agencies and local businesses
How we grade them
| 2.2GPAEmbedSocialFair | 2.4GPAGrade.usFair | |
|---|---|---|
| Value for money | CPro is $24 a month billed yearly ($29 monthly) for 3 sources and 5,000 widget views, just above the cheap end of this category, so an ordinary price. Each Google location counts as a source, and a busier site needs Pro Plus at $40 yearly ($49 monthly) for 20,000 views. | CSmall Business is $99 a month billed yearly ($124 monthly) for one location. Set against its listed rivals, the local review tools, that's the middle. More locations get cheaper, from $60 each down to $25 at 101+, which suits agencies and chains more than one shop. |
| Free plan and trial | CFree forever with 1 source, such as one Google location, unlimited widgets and 500 views a month. That's a cap you'll hit, and then the widgets stop showing. The 7-day trial of paid plans needs a card verified, though it isn't charged. | CNo free plan, but a 14-day trial for 3 seats with no credit card. Texting, the API and the white-label dashboard aren't in it unless sales turns them on, and there are no refunds afterwards. |
| Features | CReview and social widgets from Google, Facebook, Yelp, Trustpilot, Instagram and TikTok, review forms, moderation, and a separate Google Business Profile tool with AI replies. The gap: no review requests by email or text are on record, which is the heart of this category. | BThe whole local review job: review landing pages for hundreds of sites, email, text and MMS requests with follow-ups, monitoring with alerts, replies to Google and Facebook, review streams with schema, social sharing and branded reports. Agencies get reseller tools on top. |
| Ease of use | CNo store rating on record. You connect each source, design a widget and paste it into your site, or add it on WordPress, Shopify, Wix or Squarespace. Then you keep an eye on views so the widgets don't vanish. | CNo store rating on record. There's a fair bit to set up: campaigns, landing pages, integrations and reports, and the agency side adds client accounts and branding. Built for marketers more than shop owners. |
| Platforms and integrations | BWeb, working with Google, Facebook, Trustpilot, Yelp, Shopify, WordPress, Wix and Squarespace, and the API comes with Premium. No phone or desktop app is listed. | BWeb, with Google Business Profile, Facebook, Salesforce, HubSpot, QuickBooks Online, Mailchimp, Constant Contact and Zapier, plus an API. No phone or desktop app is listed. |
| Best for | showing your Google reviews on your own website | agencies reselling review management |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EmbedSocial and Grade.us. How we grade
Price against what you get
EmbedSocial starts at $24 a month and scores 2.3 out of 4 on features, ease of use and platforms. Grade.us starts at $99 a month and scores 2.7.
Grade.us scores higher, and starts $75 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, 3 score higher than EmbedSocial for less, and none scores higher than Grade.us for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- EmbedSocial starts at $24 per month for 3 sources, billed annually ($29 monthly). Grade.us starts at $99 per month for 1 location, billed annually ($124 monthly).
- EmbedSocial has a free plan. Grade.us does not, though it has a free trial.
- Grade.us also covers reports.
At a glance
| EmbedSocial | Grade.us | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $24 per month for 3 sources, billed annually ($29 monthly) | $99 per month for 1 location, billed annually ($124 monthly) |
| Free plan | 1 source, 500 widget views a month, unlimited widgets, 10 AI credits and content updates every 24 hours. | None |
| Free trial | 7-day free trial of paid plans; a card must be verified but is not charged | 14-day free trial with 3 seats, no credit card required |
| Web | ||
| Made by | EmbedSocial | Grade Us, Inc. |
| Price read from | embedsocial.com | grade.us |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
EmbedSocial
- Businesses that want their Google reviews shown on their own website
- Shops and brands mixing reviews with Instagram or TikTok posts
- Multi-location brands managing many Google Business Profiles
Grade.us
- Marketing agencies reselling review management under their own brand
- Multi-location businesses that want one price per location
- Local businesses that want more reviews on Google and Facebook
Worth knowing
EmbedSocial
- Widgets stop showing once the monthly view limit is reached, until the count resets or you upgrade.
- Each connected account, Google location or hashtag counts as a source, so several locations quickly need a bigger plan.
- Trustpilot reviews need the Pro plan and your own Trustpilot API key.
- The Google Business Profile tool is priced apart, from $9 a month starting with 2 locations.
Grade.us
- There is no free plan, and Grade.us says it does not give refunds; cancelling keeps access until the paid period ends.
- Text messaging, API access and the white-label dashboard are not in the free trial unless sales turns them on.
- Putting your own logo on the dashboard costs $440 a year, free at 100 seats.
- The free trial covers 3 seats; after it ends you choose a plan to keep using the account.
Key features
EmbedSocial
- Review widgets
- Shows Google, Facebook, Yelp and Trustpilot reviews in sliders, badges, walls of love and other widgets that update automatically.
- Social feeds and UGC
- Embeds Instagram, TikTok, LinkedIn, YouTube and other feeds, including shoppable widgets linked to a product catalog.
- Review forms
- Collect reviews on your own site with review forms, and show the average rating from any source in a badge.
- Moderation and filters
- Hand-pick which reviews appear, for example only 5-star reviews or reviews with text, and tag or filter by keyword.
- Google Business Profile tools
- A separate product for many locations: bulk profile edits, scheduled Google posts, local rank heatmaps and automatic AI review replies.
Grade.us
- Review funnel landing pages
- Sends customers to a mobile review page with instructions for hundreds of review sites, plus widgets, buttons, QR codes and an on-site kiosk mode.
- Email and text campaigns
- Customizable email, SMS and MMS review request sequences with automatic follow-ups, de-duplication and bulk uploads of recipients.
- Review monitoring
- Watches major, local and industry review sites, sends alerts and lets you reply to Google and Facebook reviews from one dashboard.
- Review marketing
- Streams reviews to your website with schema markup, a floating carousel and a WordPress plugin, and auto-shares good reviews to social media.
- White-label reports
- Branded, scheduled review performance reports by web, PDF or CSV, with campaign open, click and conversion tracking.
- Reseller tools
- Agencies get prospect reports, a local client finder, pitch decks and custom domains, and can add their logo to the dashboard.
Plans
EmbedSocial
Free$0
1 source, such as one Google location, 500 widget views a month and daily updates, with unlimited widgets.
Pro$24
per month for 3 sources, billed annually ($29 monthly)
5,000 views a month, 100 AI credits, updates every 3 hours, Facebook and Trustpilot reviews, social scheduling and analytics.
Pro Plus$40
per month for 6 sources, billed annually ($49 monthly)
20,000 views a month and social listening for mentions and hashtags on Instagram, Facebook, X, TikTok, LinkedIn and more.
Premium$80
per month for 15 sources, billed annually ($99 monthly)
100,000 views a month, updates every 30 minutes, team accounts, rights management and the EmbedSocial API.
EnterpriseCustom
Custom sources and views, 500 AI credits, 5-minute updates, sub-accounts and an account manager. Sold through a demo.
Grade.us
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with review request campaigns, review monitoring, review widgets and reports.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label review management to resell to clients, by quote; the page's calculator lists it from $400 a month for 10+ seats.
Ways to pay less
EmbedSocial
- Annual discount
Save 20% with yearly billing
EmbedSocial's pricing page saves 20% on yearly billing: Pro is $24 a month billed yearly against $29 billed monthly.
- Nonprofit
50% off for nonprofits
All EmbedSocial plans are 50% off for nonprofit organizations that send proof of their status.
Grade.us
- Annual discount
Save 20% with annual billing
Grade.us's plans page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
