Broadly vs Grade.us
We give Broadly a 1.6 GPA and Grade.us a 2.4, out of 4.0. Grade.us grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Broadly
Google reviews, AI receptionist and listings for local service firms
Grade.us
White-label review management for agencies and local businesses
How we grade them
| 1.6GPABroadlyWeak | 2.4GPAGrade.usFair | |
|---|---|---|
| Value for money | DReputation AI is $79 a month, but that tier manages Google and Facebook reviews rather than asking for them. Automatic requests come with the AI Workforce Package at $799, Premium at $999 or a Reputation AI tier priced by phone. Set against its listed rivals, that's the dear end. | CSmall Business is $99 a month billed yearly ($124 monthly) for one location. Set against its listed rivals, the local review tools, that's the middle. More locations get cheaper, from $60 each down to $25 at 101+, which suits agencies and chains more than one shop. |
| Free plan and trial | FNo free plan and no trial on record. The packages are bought after a demo, and Standard adds a $350 onboarding fee on top. | CNo free plan, but a 14-day trial for 3 seats with no credit card. Texting, the API and the white-label dashboard aren't in it unless sales turns them on, and there are no refunds afterwards. |
| Features | CText review requests with follow-ups and AI replies to Google and Facebook reviews, plus an AI receptionist, listings, a local search grid and social posts. For the review job itself it's Google and Facebook only, with no website review widgets on record. | BThe whole local review job: review landing pages for hundreds of sites, email, text and MMS requests with follow-ups, monitoring with alerts, replies to Google and Facebook, review streams with schema, social sharing and branded reports. Agencies get reseller tools on top. |
| Ease of use | CNo store rating on record. It's bought after a demo, and the AI Workforce Package is set up for you, which helps a busy owner, but you wait on that onboarding before anything runs. | CNo store rating on record. There's a fair bit to set up: campaigns, landing pages, integrations and reports, and the agency side adds client accounts and branding. Built for marketers more than shop owners. |
| Platforms and integrations | BWeb, iPhone and Android, with Google Calendar, QuickBooks, Stripe, Zapier, Housecall Pro, ServiceTitan, Mindbody and Booker. No desktop app is listed, which keeps it off an A. | BWeb, with Google Business Profile, Facebook, Salesforce, HubSpot, QuickBooks Online, Mailchimp, Constant Contact and Zapier, plus an API. No phone or desktop app is listed. |
| Best for | done-for-you reviews and calls for local firms | agencies reselling review management |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Broadly and Grade.us. How we grade
Price against what you get
Broadly starts at $79 a month and scores 2.3 out of 4 on features, ease of use and platforms. Grade.us starts at $99 a month and scores 2.7.
Grade.us scores higher, and starts $20 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, 4 score higher than Broadly for less, and none scores higher than Grade.us for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Broadly starts at $79 per month. Grade.us starts at $99 per month for 1 location, billed annually ($124 monthly).
- Only Broadly lists iOS and Android apps.
- Broadly also covers AI agents, business texting, sMS marketing and chatbots.
- Grade.us also covers reports.
At a glance
| Broadly | Grade.us | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $79 per month | $99 per month for 1 location, billed annually ($124 monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial with 3 seats, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Broadly Inc. | Grade Us, Inc. |
| Price read from | broadly.com | grade.us |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Broadly
- Owner-run home service businesses that miss calls while on a job
- Salons, auto shops and dental practices that want more Google reviews
- Businesses that want setup done for them rather than by themselves
Grade.us
- Marketing agencies reselling review management under their own brand
- Multi-location businesses that want one price per location
- Local businesses that want more reviews on Google and Facebook
Worth knowing
Broadly
- Automatic review requests come with the $799 AI Workforce Package, the $999 Premium package or a top Reputation AI tier priced by phone.
- The Standard package adds a $350 onboarding fee, and the packages are bought after a demo.
- The AI voice receptionist on Premium includes 300 minutes a month, with overage at about $0.10 a minute after a bonus period.
- Franchises and multi-location brands are sent to Broadly's parent company, Vendasta, for a custom package.
Grade.us
- There is no free plan, and Grade.us says it does not give refunds; cancelling keeps access until the paid period ends.
- Text messaging, API access and the white-label dashboard are not in the free trial unless sales turns them on.
- Putting your own logo on the dashboard costs $440 a year, free at 100 seats.
- The free trial covers 3 seats; after it ends you choose a plan to keep using the account.
Key features
Broadly
- Review requests by text
- Texts each customer for a review right after the job is done and follows up with those who have not responded.
- AI review replies
- The AI Reputation Specialist drafts on-brand replies to Google and Facebook reviews and holds sensitive ones for your approval.
- AI receptionist
- Answers missed calls, texts and web chats in English or Spanish, books estimates on your calendar and texts back callers who hang up.
- Listings and local search
- Syncs business details to directories such as Google, Apple, Bing and Yelp, and shows a local search grid of where you rank.
- Social posts and campaigns
- An AI content creator posts to Facebook, Instagram and other sites, and email and SMS campaigns bring back past customers.
Grade.us
- Review funnel landing pages
- Sends customers to a mobile review page with instructions for hundreds of review sites, plus widgets, buttons, QR codes and an on-site kiosk mode.
- Email and text campaigns
- Customizable email, SMS and MMS review request sequences with automatic follow-ups, de-duplication and bulk uploads of recipients.
- Review monitoring
- Watches major, local and industry review sites, sends alerts and lets you reply to Google and Facebook reviews from one dashboard.
- Review marketing
- Streams reviews to your website with schema markup, a floating carousel and a WordPress plugin, and auto-shares good reviews to social media.
- White-label reports
- Branded, scheduled review performance reports by web, PDF or CSV, with campaign open, click and conversion tracking.
- Reseller tools
- Agencies get prospect reports, a local client finder, pitch decks and custom domains, and can add their logo to the dashboard.
Plans
Broadly
Reputation AI Standard$79
per month
Manage Google and Facebook reviews in one place. The top Reputation AI tier, which requests reviews automatically, is priced by phone.
Reputation AI Pro$89
per month
Adds the AI Reputation Specialist, which writes review responses.
Standard$399
per month, plus a $350 onboarding fee
Package with an AI chat receptionist for web, Facebook, Instagram and WhatsApp, a CRM, review reply templates, listings and local search tracking.
Pro$699
per month
Adds AI replies to texts, the AI Reputation Specialist, an AI content creator for social posts and email and SMS marketing.
AI Workforce Package$799
per month
AI receptionist for calls, texts and chat, automatic review requests and replies, social posts, a website and 70+ listings, all set up for you.
Premium$999
per month
Adds an AI voice receptionist (300 minutes a month), automatic review requests and replies, advanced SEO and a citation builder.
Grade.us
Small Business$99
per month for 1 location, billed annually ($124 monthly)
One location with review request campaigns, review monitoring, review widgets and reports.
Multi Location$60
per location / month, billed annually ($75 monthly)
For 2 to 10 locations; the rate falls with volume, to $25 per location at 101+ on annual billing. Sold through a demo.
AgencyCustom
White-label review management to resell to clients, by quote; the page's calculator lists it from $400 a month for 10+ seats.
Ways to pay less
Broadly
- Annual discount
Extra discount for paying annually
Broadly's pricing FAQ says customers who pay annually get a further discount on the monthly rate, quoted by an account executive during onboarding.
Grade.us
- Annual discount
Save 20% with annual billing
Grade.us's plans page offers 20% off on annual billing: Small Business is $99 a month billed annually against $124 billed monthly.
