Broadly vs Podium
We give Broadly a 1.6 GPA and Podium a 2.0, out of 4.0. Podium grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Broadly
Google reviews, AI receptionist and listings for local service firms
Podium
Google review requests by text, plus a lead inbox for local businesses
How we grade them
| 1.6GPABroadlyWeak | 2.0GPAPodiumFair | |
|---|---|---|
| Value for money | DReputation AI is $79 a month, but that tier manages Google and Facebook reviews rather than asking for them. Automatic requests come with the AI Workforce Package at $799, Premium at $999 or a Reputation AI tier priced by phone. Set against its listed rivals, that's the dear end. | DCore is $399 a month, and Podium doesn't show whether that's billed monthly or yearly; it says the final cost depends on industry, integrations, volume and carrier fees, plus $5 a month for 10DLC. Set against its listed rivals, that's the dear end, though it buys a lead inbox and texting too. |
| Free plan and trial | FNo free plan and no trial on record. The packages are bought after a demo, and Standard adds a $350 onboarding fee on top. | FNo free plan and no trial on record. Plans are bought through Podium's sales team, so there's no way in without a call. |
| Features | CText review requests with follow-ups and AI replies to Google and Facebook reviews, plus an AI receptionist, listings, a local search grid and social posts. For the review job itself it's Google and Facebook only, with no website review widgets on record. | CText review requests to Google, Facebook and industry sites, reminders, a leaderboard and AI drafted replies, which post on their own from Pro. That's the basics: no website review widgets or wider review monitoring are on record, and most of the money goes on the inbox, texting and phones. |
| Ease of use | CNo store rating on record. It's bought after a demo, and the AI Workforce Package is set up for you, which helps a busy owner, but you wait on that onboarding before anything runs. | A4.74 from about 31,800 App Store ratings, the best score in this category by far. Sending a review link by text is about as simple as asking gets. |
| Platforms and integrations | BWeb, iPhone and Android, with Google Calendar, QuickBooks, Stripe, Zapier, Housecall Pro, ServiceTitan, Mindbody and Booker. No desktop app is listed, which keeps it off an A. | BWeb, iPhone, Android and a browser extension, with Google, Facebook and Instagram. That's a short list of connections, and there's no desktop app, which keeps it off an A. |
| Best for | done-for-you reviews and calls for local firms | Google reviews by text, inside a lead inbox |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Broadly and Podium. How we grade
Price against what you get
Broadly starts at $79 a month and scores 2.3 out of 4 on features, ease of use and platforms. Podium starts at $399 a month and scores 3.0.
Podium scores higher, and starts $320 a month higher: the question is whether the extra is worth that to you. Of the other customer review tools on the chart, 4 score higher than Broadly for less, and none scores higher than Podium for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Broadly starts at $79 per month. Podium starts at $399 per month; billing basis not shown.
- Only Podium lists a browser extension.
- Broadly also covers chatbots.
- Podium also covers live chat and business phone line.
At a glance
| Broadly | Podium | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $79 per month | $399 per month; billing basis not shown |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Broadly Inc. | Podium Corp Inc. |
| Price read from | broadly.com | podium.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Broadly
- Owner-run home service businesses that miss calls while on a job
- Salons, auto shops and dental practices that want more Google reviews
- Businesses that want setup done for them rather than by themselves
Podium
- Car dealers, home services and med spas that work by text
- Local businesses that want more Google reviews from a text link
- Teams that want leads, reviews and payments in one inbox
Worth knowing
Broadly
- Automatic review requests come with the $799 AI Workforce Package, the $999 Premium package or a top Reputation AI tier priced by phone.
- The Standard package adds a $350 onboarding fee, and the packages are bought after a demo.
- The AI voice receptionist on Premium includes 300 minutes a month, with overage at about $0.10 a minute after a bonus period.
- Franchises and multi-location brands are sent to Broadly's parent company, Vendasta, for a custom package.
Podium
- Plans are bought through sales; Podium says the final monthly cost depends on industry, integrations, volume and carrier fees.
- Bulk texts are capped at 250 credits a month on Core and 500 on Pro, and US locations pay a $5 monthly 10DLC carrier fee.
- Phone seats cost extra: $30 per user a month for 1 to 4 users, $25 for 5 or more.
- Automatic AI review replies, review response templates and surveys start at Pro.
Key features
Broadly
- Review requests by text
- Texts each customer for a review right after the job is done and follows up with those who have not responded.
- AI review replies
- The AI Reputation Specialist drafts on-brand replies to Google and Facebook reviews and holds sensitive ones for your approval.
- AI receptionist
- Answers missed calls, texts and web chats in English or Spanish, books estimates on your calendar and texts back callers who hang up.
- Listings and local search
- Syncs business details to directories such as Google, Apple, Bing and Yelp, and shows a local search grid of where you rank.
- Social posts and campaigns
- An AI content creator posts to Facebook, Instagram and other sites, and email and SMS campaigns bring back past customers.
Podium
- Review requests by text
- Texts customers a link to review the business on Google, Facebook or industry review sites, with review reminder automations and a reviews leaderboard.
- AI review replies
- Every plan drafts replies to Google and Facebook reviews with AI; Pro posts them automatically, which is an add-on on Core.
- Lead inbox
- Texts, calls, website chat, contact forms, third-party leads and Facebook, Instagram and Google messages arrive in one inbox.
- Text marketing and automations
- Bulk text campaigns with images, plus automations for payment reminders, appointments, referrals, birthdays and after-hours replies.
- Phones
- Podium Phones adds calling from the same number as texts, call routing, phone menus, recordings and AI call summaries.
- AI Employee
- An AI agent called Jerry, added to any plan, that sells, schedules and talks with customers day and night.
Plans
Broadly
Reputation AI Standard$79
per month
Manage Google and Facebook reviews in one place. The top Reputation AI tier, which requests reviews automatically, is priced by phone.
Reputation AI Pro$89
per month
Adds the AI Reputation Specialist, which writes review responses.
Standard$399
per month, plus a $350 onboarding fee
Package with an AI chat receptionist for web, Facebook, Instagram and WhatsApp, a CRM, review reply templates, listings and local search tracking.
Pro$699
per month
Adds AI replies to texts, the AI Reputation Specialist, an AI content creator for social posts and email and SMS marketing.
AI Workforce Package$799
per month
AI receptionist for calls, texts and chat, automatic review requests and replies, social posts, a website and 70+ listings, all set up for you.
Premium$999
per month
Adds an AI voice receptionist (300 minutes a month), automatic review requests and replies, advanced SEO and a citation builder.
Podium
Core$399
per month; billing basis not shown
Lead inbox, website chat, Google and Facebook review requests with AI replies, 250 bulk message credits and 5 numbers. Sold through sales.
Pro$599
per month; billing basis not shown
Adds automatic AI review replies, review response templates, lead routing, text surveys and 500 bulk credits. Sold through sales.
SignatureCustom
Custom plan with AI scheduler, salesperson and marketer agents, multi-location tools and discounts on phones and bulk messages.
Ways to pay less
Broadly
- Annual discount
Extra discount for paying annually
Broadly's pricing FAQ says customers who pay annually get a further discount on the monthly rate, quoted by an account executive during onboarding.
Podium
No public discounts listed.
