Birdeye vs EmbedSocial
We give Birdeye a 2.0 GPA and EmbedSocial a 2.2, out of 4.0. Birdeye grades higher on features. EmbedSocial grades higher on the free plan. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Birdeye
Review management and AI agents for multi-location local businesses
EmbedSocial
Widgets that show Google, Facebook and other reviews on any website
How we grade them
| 2.0GPABirdeyeFair | 2.2GPAEmbedSocialFair | |
|---|---|---|
| Value for money | CNo price is published: the pricing page asks for your number of locations and contact details before you get a quote, and Birdeye prices by the products deployed at each location, not by seats. With nothing to compare, it sits at C, the grade for no stated price. | CPro is $24 a month billed yearly ($29 monthly) for 3 sources and 5,000 widget views, just above the cheap end of this category, so an ordinary price. Each Google location counts as a source, and a busier site needs Pro Plus at $40 yearly ($49 monthly) for 20,000 views. |
| Free plan and trial | FNo free plan and no trial on record. You ask for a quote and sign a contract, so there's no way to look around for free first. | CFree forever with 1 source, such as one Google location, unlimited widgets and 500 views a month. That's a cap you'll hit, and then the widgets stop showing. The 7-day trial of paid plans needs a card verified, though it isn't charged. |
| Features | BThe whole job and more: AI review requests on the channel most likely to get a reply, AI replies within industry rules, every site's reviews in one inbox with a score per location, competitor benchmarks, and good reviews turned into branded posts. | CReview and social widgets from Google, Facebook, Yelp, Trustpilot, Instagram and TikTok, review forms, moderation, and a separate Google Business Profile tool with AI replies. The gap: no review requests by email or text are on record, which is the heart of this category. |
| Ease of use | C4.32 from 508 App Store ratings, which is middling. There's a lot of platform to set up across locations, and you start with a sales quote rather than a sign-up. | CNo store rating on record. You connect each source, design a widget and paste it into your site, or add it on WordPress, Shopify, Wix or Squarespace. Then you keep an eye on views so the widgets don't vanish. |
| Platforms and integrations | BWeb, iPhone and Android, with Salesforce, HubSpot, ServiceTitan, Housecall Pro, Jobber, QuickBooks Online, Square and Dentrix. No desktop app is listed, which keeps it off an A. | BWeb, working with Google, Facebook, Trustpilot, Yelp, Shopify, WordPress, Wix and Squarespace, and the API comes with Premium. No phone or desktop app is listed. |
| Best for | reviews for brands with many locations | showing your Google reviews on your own website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Birdeye and EmbedSocial. How we grade
Where they differ
- EmbedSocial has a free plan. Birdeye does not.
- Only Birdeye lists iOS and Android apps.
- Birdeye also covers AI agents, surveys, reports and chatbots.
At a glance
| Birdeye | EmbedSocial | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | $24 per month for 3 sources, billed annually ($29 monthly) |
| Free plan | None | 1 source, 500 widget views a month, unlimited widgets, 10 AI credits and content updates every 24 hours. |
| Free trial | None listed | 7-day free trial of paid plans; a card must be verified but is not charged |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Birdeye Inc | EmbedSocial |
| Price read from | Not confirmed | embedsocial.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Birdeye
- Brands and franchises with many locations to manage
- Healthcare, dental, automotive and home service businesses
- Teams that want reviews, listings and social posting under one contract
EmbedSocial
- Businesses that want their Google reviews shown on their own website
- Shops and brands mixing reviews with Instagram or TikTok posts
- Multi-location brands managing many Google Business Profiles
Worth knowing
Birdeye
- No prices are published: the pricing page asks for the number of locations and contact details before giving a quote.
- Birdeye says it prices by the products deployed at each location under one contract, not by seats.
- It is aimed at multi-location businesses; the pricing form starts at 1 to 3 locations and runs past 1,000.
EmbedSocial
- Widgets stop showing once the monthly view limit is reached, until the count resets or you upgrade.
- Each connected account, Google location or hashtag counts as a source, so several locations quickly need a bigger plan.
- Trustpilot reviews need the Pro plan and your own Trustpilot API key.
- The Google Business Profile tool is priced apart, from $9 a month starting with 2 locations.
Key features
Birdeye
- Review requests at the right moment
- An AI agent asks each customer for a review on the channel most likely to get a reply and prompts for detail in the review.
- AI review replies
- Writes responses in the brand's voice within industry rules, and either posts them on its own or holds them for approval.
- All review sites in one place
- Gathers ratings and reviews from every site for every location into one inbox, with a reputation score per location over time.
- Reviews turned into posts
- Picks strong reviews and designs branded graphics to post on social media and the business's website, by location.
- Competitor benchmarks
- Compares each location's ratings and visibility against named competitors, location by location.
- Wider platform
- The same contract can add listings, social posting, a chatbot, surveys, ticketing, appointments and reminders by voice, email and text.
EmbedSocial
- Review widgets
- Shows Google, Facebook, Yelp and Trustpilot reviews in sliders, badges, walls of love and other widgets that update automatically.
- Social feeds and UGC
- Embeds Instagram, TikTok, LinkedIn, YouTube and other feeds, including shoppable widgets linked to a product catalog.
- Review forms
- Collect reviews on your own site with review forms, and show the average rating from any source in a badge.
- Moderation and filters
- Hand-pick which reviews appear, for example only 5-star reviews or reviews with text, and tag or filter by keyword.
- Google Business Profile tools
- A separate product for many locations: bulk profile edits, scheduled Google posts, local rank heatmaps and automatic AI review replies.
Plans
Birdeye
Pricing could not be confirmed. See birdeye.com.
EmbedSocial
Free$0
1 source, such as one Google location, 500 widget views a month and daily updates, with unlimited widgets.
Pro$24
per month for 3 sources, billed annually ($29 monthly)
5,000 views a month, 100 AI credits, updates every 3 hours, Facebook and Trustpilot reviews, social scheduling and analytics.
Pro Plus$40
per month for 6 sources, billed annually ($49 monthly)
20,000 views a month and social listening for mentions and hashtags on Instagram, Facebook, X, TikTok, LinkedIn and more.
Premium$80
per month for 15 sources, billed annually ($99 monthly)
100,000 views a month, updates every 30 minutes, team accounts, rights management and the EmbedSocial API.
EnterpriseCustom
Custom sources and views, 500 AI credits, 5-minute updates, sub-accounts and an account manager. Sold through a demo.
Ways to pay less
Birdeye
No public discounts listed.
EmbedSocial
- Annual discount
Save 20% with yearly billing
EmbedSocial's pricing page saves 20% on yearly billing: Pro is $24 a month billed yearly against $29 billed monthly.
- Nonprofit
50% off for nonprofits
All EmbedSocial plans are 50% off for nonprofit organizations that send proof of their status.
