Endorsal vs Trustmary (2026): which should you pick?
As of Nov 13, 2026, Endorsal grades higher than Trustmary: 2.4 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Endorsal grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Endorsal
Testimonial and review collection with display widgets and popups
Trustmary
Collect customer reviews and feedback, and show them on your site
Which one is for you
Pick Endorsal if
- Fits if you want testimonials from a customer list you already have
- Works for sites that want a floating panel and popups beside the widgets
Look elsewhere if
- Skip it if you want a free plan, because there is only a 14-day trial
- Pricey if your list grows, as the price follows both customers and monthly visitors
- Watch out: Wall of Love, review sharing and branding removal are not in Starter
- Watch out: SMS beyond the monthly allowance is billed from $0.025 per message segment
Pick Trustmary if
- Fits if you want Google and other reviews pulled into one widget on your own site
- Works for a small business trying the free plan before deciding whether to pay
Look elsewhere if
- Tight if you stay free: 5 survey responses and 200 widget views a month
- Pricey if you want more than the free plan, from $191 a month on yearly billing, and Starter is $388
- Watch out: analytics, premium support, white-label and translations are monthly add-ons, and onboarding is a one-time $990
- Watch out: text message requests only work in Europe, and we only read the yearly-billing prices
How we grade them
| 2.4GPAEndorsalFair | 2.0GPATrustmaryFair | |
|---|---|---|
| Value for money | CStarter is $29 a month billed annually ($39 monthly), the same as the category's middle. At 2,500 customers it rises to $59. | D$191 a month on yearly billing for the cheapest paid plan and $388 for Starter, where this category's cheaper quarter starts at $19. Analytics ($57) and premium support ($95) are extra add-ons on top. |
| Free plan and trial | CNo free plan. The 14-day trial needs no credit card. | CA free Solo plan with no card, but 5 survey responses and 200 widget views a month are small caps you will reach quickly. |
| Features | BForms, automated requests, widgets, popups, review imports and product reviews for stores. Covers the job in full. | CCollects reviews by link, QR code or email, imports from Google, G2 and others, and shows widgets plus a review page. Analytics, lead forms and the AI profile are paid extras. |
| Ease of use | CNo rating on record, and you build forms and place widgets yourself. | CNo store rating on record. You set up surveys, connect review sources and paste a script onto your site before anything shows. |
| Platforms and integrations | BGoogle, Facebook, Yelp, Tripadvisor, Shopify and WooCommerce. | BWeb only, but it connects to HubSpot, Pipedrive, Zapier, Make, QuickBooks and Google Sheets. |
| Best for | collecting testimonials and showing them on a site | showing reviews on your own site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Endorsal and Trustmary. How we grade
Price against what you get
Endorsal starts at $29 a month and scores 2.7 out of 4 on features, ease of use and platforms. Trustmary starts at $191 a month and scores 2.3.
Endorsal scores higher and starts $162 a month lower. Of the other customer review tools on the chart, none scores higher than Endorsal for less, and 21 score higher than Trustmary for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Endorsal also covers popups.
- Trustmary also covers surveys, reports, AI search visibility and schema markup.
At a glance
| Endorsal | Trustmary | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $29 per month, billed annually ($39 billed monthly) | $191 per month, billed annually (AI Visibility) |
| Free plan | None | Solo plan: free, with 5 monthly survey responses and 200 monthly widget views; no credit card required. |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Sticky Toffee Studios Ltd | Trustmary |
| Price read from | endorsal.io | trustmary.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Endorsal
- There is no free plan; the page offers a 14-day trial and then paid plans.
- Price depends on both customers in your list and monthly visitors who see widgets.
- Wall of Love, review sharing and branding removal are not in Starter.
- SMS beyond the monthly allowance is billed per message segment.
Trustmary
- The pricing page was read with its annual toggle on, which it labels 16% off; the monthly-billed prices were not read.
- Limits are small: the paid plans on the page include 5 to 50 survey responses a month, and widget views are capped per month.
- Add-ons cost extra per month billed annually: Analytics $57, Premium Support $95, Whitelabel $19, translations $10. Onboarding is a one-time $990.
- Text message sending is available in Europe only, according to the pricing FAQ.
Key features
Endorsal
- EndoForms
- Build a branded testimonial capture form, with video testimonials collected alongside text on every plan.
- AutoRequests
- Send review requests by email and SMS from niche templates or your own wording. Extra SMS beyond the plan costs from $0.025 per segment.
- Display widgets and ReviewHQ
- Embed testimonials with a few lines of code, or add a floating review panel to any website.
- Wall of Love and FOMO popups
- Show every testimonial on one scrolling page, or pop up recent reviewers. The Wall of Love needs Professional or above.
- Review imports
- Pull in reviews from Google, Facebook, Yelp and Tripadvisor so they appear beside the testimonials you collect directly.
- Product reviews for stores
- Collects product reviews automatically when orders are placed on Shopify, WooCommerce, BigCommerce, Wix and Squarespace.
Trustmary
- Feedback and review collection
- Survey and testimonial forms can be shared by link, QR code, email, SMS in Europe, embedded in a site or app, or placed in an email signature.
- Review import
- Reviews can be imported automatically from Google, Facebook, G2, Capterra, TripAdvisor, Yelp and several other sources, or from a spreadsheet.
- Review widgets and page
- A template library of widgets shows reviews on any website once a script is added, and a review page is included even on the free plan.
- AI visibility
- A profile page and review markup aimed at making reviews readable by AI tools, with a free AI visibility report offered on the homepage.
- Analytics and experiments
- Customized reports on feedback and reviews, and conversion tracking with A/B tests, both sold as add-ons.
- Lead generation and HR
- Forms, chatbots and call-to-action widgets can collect leads, and an HR package collects feedback from employees.
Plans
Endorsal
Starter$29
per month, up to 500 customers, billed annually ($39 monthly)
1 property, 250 emails and 50 SMS a month, 10 videos, 480p video. Rises to $59 a month billed annually at 2,500 customers.
Professional$59
per month, up to 500 customers, billed annually ($79 monthly)
3 properties, 25 videos in 1080p, Wall of Love, review sharing, incentivized requests, custom domains and Endorsal branding removed.
Advanced$262
per month, up to 25,000 customers, billed annually ($349 monthly)
5 properties, unlimited emails and videos, 4K video, 1,000 SMS and up to 500,000 monthly visitors. Larger customer tiers cost more.
Trustmary
Solo$0
5 monthly survey responses and 200 monthly widget views, with review import, reviews on your site, feedback collection and a review page.
AI Visibility$191
per month, billed annually
Solo limits (5 responses, 200 views) plus AI visibility, the profile page that makes reviews readable by AI, and automatic review import.
Starter$388
per month, billed annually
10 monthly survey responses and 5,000 widget views, with 3 review connections, Schema.org markup, custom surveys, analytics and premium support.
Business$650
per month, billed annually
50 monthly survey responses and 25,000 widget views, with 10 review connections, lead generation, white-label branding and premium integrations.
Ways to pay less
Endorsal
- Annual discount
Save with annual billing
The pricing page shows lower per-month prices when billed annually, for example Starter at $29 a month against $39 billed monthly.
Trustmary
- Annual discount
16% off with annual billing
The pricing page's billing toggle shows a 16% discount for paying annually.
Common questions
Which is cheaper, Endorsal or Trustmary?
As of Nov 13, 2026, Endorsal is cheaper to start with: $29 a month, against $191 a month for Trustmary. Endorsal starts at $29 per month, billed annually ($39 billed monthly), and Trustmary starts at $191 per month, billed annually (AI Visibility).
Which has a free plan, Endorsal or Trustmary?
As of Nov 13, 2026, only Trustmary has a free plan. Endorsal does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.