REVIEWS.io vs Trustmary (2026): which should you pick?
As of Nov 12, 2026, REVIEWS.io grades higher than Trustmary: 2.6 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
REVIEWS.io grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
REVIEWS.io
Product and company reviews for online stores, priced by invites
Trustmary
Collect customer reviews and feedback, and show them on your site
Which one is for you
Pick REVIEWS.io if
- Fits if you want product stars and Google Seller Ratings from one tool
- Works for stores moving off Yotpo, Okendo or Trustpilot that need reviews imported
Look elsewhere if
- Skip it if you want a free plan to start on, as there's only a 14-day trial
- Pricey if you sell in several countries, as each domain is its own subscription
- Tight if you need the API or AI replies, as both are on Plus at $400 a month billed yearly, booked through a demo
- Watch out: Google Seller Ratings and review snippets aren't on Essentials; they start at Start-Up, $63 billed yearly
- Watch out: every email or text invite counts, and sending more moves you up a price step
Pick Trustmary if
- Fits if you want Google and other reviews pulled into one widget on your own site
- Works for a small business trying the free plan before deciding whether to pay
Look elsewhere if
- Tight if you stay free: 5 survey responses and 200 widget views a month
- Pricey if you want more than the free plan, from $191 a month on yearly billing, and Starter is $388
- Watch out: analytics, premium support, white-label and translations are monthly add-ons, and onboarding is a one-time $990
- Watch out: text message requests only work in Europe, and we only read the yearly-billing prices
How we grade them
| 2.6GPAREVIEWS.ioGood | 2.0GPATrustmaryFair | |
|---|---|---|
| Value for money | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the low end. Review snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. | D$191 a month on yearly billing for the cheapest paid plan and $388 for Starter, where this category's cheaper quarter starts at $19. Analytics ($57) and premium support ($95) are extra add-ons on top. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. | CA free Solo plan with no card, but 5 survey responses and 200 widget views a month are small caps you will reach quickly. |
| Features | BThe whole job: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. | CCollects reviews by link, QR code or email, imports from Google, G2 and others, and shows widgets plus a review page. Analytics, lead forms and the AI profile are paid extras. |
| Ease of use | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. | CNo store rating on record. You set up surveys, connect review sources and paste a script onto your site before anything shows. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. | BWeb only, but it connects to HubSpot, Pipedrive, Zapier, Make, QuickBooks and Google Sheets. |
| Best for | product and company reviews with Google stars | showing reviews on your own site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: REVIEWS.io and Trustmary. How we grade
Price against what you get
REVIEWS.io starts at $23 a month and scores 2.7 out of 4 on features, ease of use and platforms. Trustmary starts at $191 a month and scores 2.3.
REVIEWS.io scores higher and starts $168 a month lower. Of the other customer review tools on the chart, none scores higher than REVIEWS.io for less, and 14 score higher than Trustmary for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Trustmary also covers reports, AI search visibility and schema markup.
At a glance
| REVIEWS.io | Trustmary | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $23 per month for up to 300 invites, billed annually ($29 monthly) | $191 per month, billed annually (AI Visibility) |
| Free plan | None | Solo plan: free, with 5 monthly survey responses and 200 monthly widget views; no credit card required. |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | REVIEWS.io | Trustmary |
| Price read from | reviews.io | trustmary.com |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
Trustmary
- The pricing page was read with its annual toggle on, which it labels 16% off; the monthly-billed prices were not read.
- Limits are small: the paid plans on the page include 5 to 50 survey responses a month, and widget views are capped per month.
- Add-ons cost extra per month billed annually: Analytics $57, Premium Support $95, Whitelabel $19, translations $10. Onboarding is a one-time $990.
- Text message sending is available in Europe only, according to the pricing FAQ.
Key features
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
Trustmary
- Feedback and review collection
- Survey and testimonial forms can be shared by link, QR code, email, SMS in Europe, embedded in a site or app, or placed in an email signature.
- Review import
- Reviews can be imported automatically from Google, Facebook, G2, Capterra, TripAdvisor, Yelp and several other sources, or from a spreadsheet.
- Review widgets and page
- A template library of widgets shows reviews on any website once a script is added, and a review page is included even on the free plan.
- AI visibility
- A profile page and review markup aimed at making reviews readable by AI tools, with a free AI visibility report offered on the homepage.
- Analytics and experiments
- Customized reports on feedback and reviews, and conversion tracking with A/B tests, both sold as add-ons.
- Lead generation and HR
- Forms, chatbots and call-to-action widgets can collect leads, and an HR package collects feedback from employees.
Plans
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
Trustmary
Solo$0
5 monthly survey responses and 200 monthly widget views, with review import, reviews on your site, feedback collection and a review page.
AI Visibility$191
per month, billed annually
Solo limits (5 responses, 200 views) plus AI visibility, the profile page that makes reviews readable by AI, and automatic review import.
Starter$388
per month, billed annually
10 monthly survey responses and 5,000 widget views, with 3 review connections, Schema.org markup, custom surveys, analytics and premium support.
Business$650
per month, billed annually
50 monthly survey responses and 25,000 widget views, with 10 review connections, lead generation, white-label branding and premium integrations.
Ways to pay less
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
Trustmary
- Annual discount
16% off with annual billing
The pricing page's billing toggle shows a 16% discount for paying annually.
Common questions
Which is cheaper, REVIEWS.io or Trustmary?
As of Nov 12, 2026, REVIEWS.io is cheaper to start with: $23 a month, against $191 a month for Trustmary. REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly), and Trustmary starts at $191 per month, billed annually (AI Visibility).
Which has a free plan, REVIEWS.io or Trustmary?
As of Nov 12, 2026, only Trustmary has a free plan. REVIEWS.io does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.