The Yotpo Insider’s Guide
Everything we know about Yotpo in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Yotpo
The Insider’s Guide
Product reviews, photo UGC and loyalty for online stores
Every plan, grade, refund rule and rival among customer review tools, read from Yotpo’s own pages.
Made by Yotpo · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Yotpo’s own pages, its app-store listings and our grades. Every fact in it is on Yotpo’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 8 of the 14 other customer review tools we grade
Yotpo is a product review platform for online stores, from small Shopify shops to large brands on Salesforce Commerce Cloud or Adobe Commerce. Reviews & UGC collects reviews, photos and videos after a purchase, shows them on product pages and sends ratings to Google, while Loyalty & Referrals is a separate product. Both are priced by monthly orders, and the Premium and Enterprise tiers are quoted by sales.
To get you started, here are 9 things to know about Yotpo, taken from its own pages and our grades.
- 1
Best for product reviews for stores beyond Shopify
Yotpo does product reviews for everyone from a small Shopify shop to big brands on Salesforce Commerce Cloud or Adobe Commerce, with photo and video reviews, Google ratings and a loyalty product alongside.
- 2
Paid plans start at $15 a month
As its pricing page puts it: $15 per month for up to 99 orders, billed monthly.
- 3
There is a free plan
Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support.
- 4
It runs on Web
Web.
- 5
Automatic review requests
Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- 6
Photo and video reviews
Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- 7
Google ratings
Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- 8
A 2.4 GPA, above 8 of 14
That is against the other customer review tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Yotpo you could make: review collection. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Yotpo at a glance
- Pricing
- Free plan, from $15 per month for up to 99 orders, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Yotpo
- Category
- Customer Review Tools
- Our grade
- 2.4 GPA, fair
The report card
Best for product reviews for stores beyond Shopify
Yotpo does product reviews for everyone from a small Shopify shop to big brands on Salesforce Commerce Cloud or Adobe Commerce, with photo and video reviews, Google ratings and a loyalty product alongside. It's priced by orders, though, so the bill climbs as you sell: a 300-order shop pays $89 a month on Starter, and AI summaries and Q&A wait for Pro.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | A 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. |
| Free plan and trial | C | Free up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. |
| Features | B | The whole job: automatic requests with email and text reminders, photo and video reviews, rich snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. |
| Ease of use | C | No store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. |
| Platforms and integrations | B | Web, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Yotpo is for
- Great if you sell on BigCommerce, WooCommerce or Salesforce, not just Shopify
- Handy when you expect to add points and referrals later from the same company
- Good for stores that want Google Seller Ratings built from their own reviews
Who it is not for
- Pricey if your orders keep climbing, as every plan rises with monthly orders
- Skip it if you want photo reviews for free, as the free plan leaves them out
- Tight if you need Q&A or AI summaries, which start at Pro from $119 a month
Good to know
Good for
- Growing Shopify stores that expect to add loyalty later
- Large brands on Salesforce Commerce Cloud or Adobe Commerce
- Stores that want Google Seller Ratings from their own reviews
Worth knowing
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$15
A month to start. There is a free plan too
Yotpo has a free plan. Paid plans start at $15 per month for up to 99 orders, billed monthly.
Set against its listed rivals at that size, that's toward the dear end without being the dearest.
Free
$0
Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews.
Starter
$15
per month for up to 99 orders, billed monthly
Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999.
Pro
$119
per month for up to 299 orders, billed monthly
Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders.
Premium
Custom
Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales.
Enterprise
Custom
Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales.
The free plan
Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support.
Read from yotpo.com on Oct 18, 2026.
Ways to pay less
Annual discount
Save 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
Stated on apps.shopify.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Product reviews, photo UGC and loyalty for online stores. Here is what it does, as its own site describes it, and what it covers: public API, AI features, review collection.
Retail syndication and a loyalty product sit on top.
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Where it runs
- Web
What it works with
- Shopify
- BigCommerce
- WooCommerce
- Adobe Commerce
- Salesforce Commerce Cloud
- Klaviyo
- Attentive
- Gorgias
Yotpo is made by Yotpo.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
8/14
Other customer review tools it is graded above
Yotpo's GPA of 2.4 is higher than 8 of the 14 other customer review tools we grade, and level with 2.
It stands best on features (B, above 7 of 14) and worst on ease of use (C, above 0).
Its paid plans start at $15 a month, against a middle price of $39.50 for the category: 0 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 15 customer review tools we grade, cut by the letter each got. Yotpo’s own letter is outlined.
- CValue for moneyAbove 5 of 14
- CFree plan and trialAbove 4 of 14
- BFeaturesAbove 7 of 14
- CEase of useAbove 0 of 14
- BPlatforms and integrationsAbove 0 of 14
Price against what you get
Each dot is one of 14 customer review tools. Further left costs less; higher up scores better on features, ease of use and platforms. Yotpo is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Yotpo you could make: review collection. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It costs $180 a year.
What you could make
- Review collection: an app builder makes this well.
What you could not
- It plugs into other products, Shopify, BigCommerce and WooCommerce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Yotpo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Okendo, Stamped, Judge.me, REVIEWS.io and Junip
The 5 tools Yotpo is most often weighed against, with where each one differs from it.
- 2.0GPA
Okendo
Free plan · from $19/mo
Product reviews for Shopify brands, with loyalty, quizzes and surveys.
- Okendo also covers surveys.
- 1.8GPA
Stamped
From $23/mo
Product reviews, Q&A and a loyalty program for online stores.
- Yotpo has a free plan. Stamped does not.
- Stamped also covers reports.
- 3.0GPA
Judge.me
Free plan · from $15/mo
Product reviews for Shopify stores with a free plan and one paid tier.
- 2.6GPA
REVIEWS.io
Free trial · from $23/mo
Product and company reviews for online stores, priced by invites.
- Yotpo has a free plan. REVIEWS.io does not, though it has a free trial.
- REVIEWS.io also covers surveys.
- 2.8GPA
Junip
Free plan · from $29/mo
Product reviews for Shopify brands at flat prices with no order caps.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Yotpo free?
Yotpo has a free plan. Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support.
How much does Yotpo cost?
Yotpo lists 5 plans. Free: $0.
What platforms does Yotpo work on?
Yotpo is available on Web.
Does Yotpo offer any discounts?
Yotpo publicly lists the following: Save 20% to 25% with yearly billing.
Does Yotpo have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Yotpo is listed for Web.
Does Yotpo have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Yotpo is listed for Web.
Is Yotpo open source?
Yotpo is not described as open source on its own site, as read on Oct 18, 2026.
Does Yotpo have an API?
Yes. Yotpo offers a public API, according to its own site.
What does Yotpo integrate with?
Yotpo's listing names Shopify, BigCommerce, WooCommerce, Adobe Commerce, Salesforce Commerce Cloud, Klaviyo, Attentive and Gorgias.
Who makes Yotpo?
Yotpo is made by Yotpo.
What are the alternatives to Yotpo?
The closest alternatives to Yotpo in our directory are Okendo, Stamped, Judge.me, REVIEWS.io and Junip.
How does Yotpo compare with other customer review tools?
Yotpo's GPA of 2.4 is higher than 8 of the 14 other customer review tools we grade, and level with 2.
Is Yotpo good value for money?
ToolGPA grades Yotpo C for value for money. Its paid plans start at $15 a month, against a middle price of $39.50 for the category: 0 of the 13 others that charge start lower.
Could I make my own version of Yotpo?
The plain part of Yotpo you could make: review collection. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Yotpo’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Yotpo's own pages and Shopify App Store listing on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Yotpo. Prices change, so check yotpo.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Yotpo, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/yotpo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Yotpo: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/yotpo
Know someone choosing between customer review tools?
Send them this guide: toolgpa.com/tools/yotpo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded customer review tools after Yotpo, each with an Insider's Guide of its own.
- Customer Review Tools Insider's GuideEvery one of the 15 customer review tools we grade, compared
- Judge.me Insider's GuideProduct reviews for Shopify stores with a free plan and one paid tier3.0 GPA
- Junip Insider's GuideProduct reviews for Shopify brands at flat prices with no order caps2.8 GPA
- NiceJob Insider's GuideReview requests and referrals for local service businesses2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Yotpo’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Yotpo is a trademark of its owner, and this guide is not made, paid for or approved by Yotpo. Prices and plans change: check yotpo.com before you buy.