Feefo vs Yotpo (2026): which should you pick?
As of Nov 13, 2026, we pick Yotpo: it is third in our ranking of customer review tools, and it grades higher too, 2.4 against 1.8.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Yotpo grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Yotpo
Product reviews, photo UGC and loyalty for online stores
Which one is for you
Pick Feefo if
- Fits if you want verified reviews on Google and have the budget for $200 a month
- Works for brands that want a customer success manager, which starts on Enhanced
Look elsewhere if
- Pricey if you are a small shop, because it starts at $200 a month, 'from'
- Skip it if you want a free plan or trial, as none is listed
- Tight if you send many requests, since Essentials covers 200 email requests and Enhanced 500
- Watch out: Q&A, AI Trending Topics, Feefo Social and syndication are paid extras whose prices are not shown
- Watch out: the full 600+ integration library is tied to the custom Plus package
Pick Yotpo if
- Fits if you sell on BigCommerce, WooCommerce or Salesforce, not just Shopify
- Works for stores that want Google Seller Ratings built from their own reviews, from Pro at $119
Look elsewhere if
- Pricey if your orders keep climbing, as every plan rises with monthly orders
- Skip it if you want photo reviews for free, as the free plan leaves them out and keeps Yotpo branding
- Tight if you need Q&A or AI summaries, which start at Pro from $119 a month
- Watch out: above 5,999 orders a month, Premium and Enterprise are quoted by sales
- Pricey if you add loyalty, billed separately, with a reviews and loyalty bundle from $199 a month
How we grade them
| 1.8GPAFeefoWeak | 2.4GPAYotpoFair | |
|---|---|---|
| Value for money | DEssentials is $200 a month and Enhanced $400, both quoted as 'from'. That is the dearest tenth of review tools, which starts at $200. | CA 300-order shop lands on Starter at $89 a month, billed monthly. Set against its listed rivals at that size, that's toward the dear end without being the dearest. Google Seller Ratings, AI summaries and Q&A start at Pro, from $119 at the smallest size, and loyalty is billed apart. |
| Free plan and trial | FNo free plan or trial is listed, so nothing is free. | CFree up to 50 orders a month, with automatic requests, the reviews widget and profanity checks. But there are no photo or video reviews, you can't remove Yotpo's branding, and a shop doing 300 orders is well past it. |
| Features | BVerified review collection, product and service reviews, widgets, Google ratings, surveys, analytics and a syndication network. Q&A, AI Trending Topics, Feefo Social and syndication are paid extras on some packages. | BThe whole job: automatic requests with email and text reminders, photo and video reviews, review snippets, Google Shopping, Seller Ratings, AI summaries and sorting, Q&A, moderation and coupons for reviewers. Retail syndication and a loyalty product sit on top. |
| Ease of use | CNo store rating on record. It is a sales-supported platform with integrations to set up. | CNo store rating on record. Requests go out automatically once it's connected, but you pick a plan by order volume, set up the emails and widgets, and the bigger tiers come through sales. |
| Platforms and integrations | BWeb, with Shopify, WooCommerce, Magento, Salesforce, HubSpot and Klaviyo, 350+ integrations on Enhanced and an API on Plus. No phone or desktop app. | BWeb, on Shopify, BigCommerce, WooCommerce, Adobe Commerce and Salesforce Commerce Cloud, with Klaviyo, Attentive and Gorgias and a public API. That's wider than most rivals here. No phone or desktop app is listed. |
| Best for | verified service and product reviews for larger shops | product reviews for stores beyond Shopify |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Feefo and Yotpo. How we grade
Price against what you get
Feefo starts at $200 a month and scores 2.7 out of 4 on features, ease of use and platforms. Yotpo starts at $15 a month and scores 2.7.
They score the same, and Yotpo starts $185 a month lower. Of the other customer review tools on the chart, none scores higher than Feefo for less, and none scores higher than Yotpo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Feefo also covers surveys and reports.
At a glance
| Feefo | Yotpo | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $200 per month (Essentials) | $15 per month for up to 99 orders, billed monthly |
| Free plan | None | Free plan for up to 50 orders a month: automatic review requests, email templates, profanity checks, the on-site reviews widget and AI chat support. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Feefo | Yotpo |
| Price read from | business.feefo.com | yotpo.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Feefo
- There is no free plan or trial listed, and the pricing page quotes every package as 'from' a monthly price.
- Q&A, AI Trending Topics, Feefo Social and syndication are marked as paid extras on some packages in the comparison table; their prices are not shown.
- Essentials covers 200 email requests and Enhanced 500 email requests; Plus is quoted individually.
- Essentials includes 50+ pre-built integrations and Enhanced 300+; the full 600+ library is tied to the custom package.
Yotpo
- The free plan stops at 50 orders a month and leaves out photo and video reviews and removing Yotpo branding.
- Prices rise with monthly orders: Starter only goes to 999 orders, Pro to 5,999, and above that Premium and Enterprise are quoted by sales.
- Google Seller Ratings, AI summaries, custom questions and Q&A start at Pro, from $119 a month.
- Loyalty & Referrals is billed separately; a Reviews and Loyalty bundle starts at $199 a month.
Key features
Feefo
- Verified review collection
- Invitations go to customers who bought, by email on every package and by SMS and WhatsApp as well, with automatic reminders to people who do not respond the first time.
- Product and service reviews
- Collects reviews of the product and of the service around it, with optional photos and video, rateable attributes such as fit or value, and private feedback that is not shown publicly.
- Display widgets and Google ratings
- More than ten on-site widgets, AI review summaries, and review content passed to Google Seller Ratings, Shopping ads and rich snippets.
- Surveys and NPS
- Custom questions on every package, with NPS and bespoke surveys on Enhanced and above, plus a campaign manager for different touchpoints.
- Analytics
- Reports on the collection funnel, feedback and individual products, with sentiment and tag analytics available as extras on some packages.
- Syndication network
- On the top package, product reviews can be shared across retailers in Feefo's network, with product grouping so variants such as size or colour share reviews.
Yotpo
- Automatic review requests
- Sends review requests after each order with email and SMS reminders on every plan; paid plans add manual requests to past shoppers and a drag-and-drop email editor.
- Photo and video reviews
- Starter and up collect photos and videos with reviews and can reward reviewers with coupons. Visual UGC galleries from Instagram are an annual add-on on Pro.
- Google ratings
- Sends reviews to Google as rich snippets and Shopping ad ratings; Pro adds Google Seller Ratings for the whole store.
- AI display features
- Pro summarizes reviews with AI, sorts the most useful first and lets shoppers filter by product attributes, alongside community Q&A.
- Moderation and replies
- Every plan filters profanity, can publish reviews automatically above a chosen star rating and lets you comment on reviews.
- Loyalty & Referrals
- A separate product for points, referrals and VIP tiers, free up to 4,999 orders a month with Pro from $199 a month; it can be bundled with reviews.
Plans
Feefo
Essentials$200
per month, from
200 email requests plus 50 WhatsApp and 50 SMS, product and service reviews, photo and video reviews, AI summaries and replies, Google Seller Ratings.
Enhanced$400
per month, from
Everything in Essentials with 500 email requests, a campaign manager, NPS and custom surveys, A/B testing, 350+ integrations and an assigned customer success manager.
PlusCustom
Everything in Enhanced plus bespoke collection, multilingual moderation, AI insights, social UGC, syndication network and 600+ enterprise integrations with API.
Yotpo
Free$0
Up to 50 orders a month, with automatic review requests and the reviews widget, but no photo or video reviews.
Starter$15
per month for up to 99 orders, billed monthly
Photo and video reviews, rich snippets, Google Shopping and a carousel. Price rises with orders: $89 a month at 300 to 599, $129 at 600 to 999.
Pro$119
per month for up to 299 orders, billed monthly
Adds Google Seller Ratings, custom questions, AI summaries and sorting, Q&A and email support. Rises to $379 a month at 4,000 to 5,999 orders.
PremiumCustom
Roles, translations, syndication across domains and to retailers, AI analytics and a dedicated success manager. Sold through sales.
EnterpriseCustom
Custom API setup, syndication across brands and markets, security and compliance support and priority professional services. Sold through sales.
Ways to pay less
Feefo
No public discounts listed.
Yotpo
- Annual discount
Save 20% to 25% with yearly billing
Yotpo's Shopify App Store listing shows Starter at $144 a year against $15 a month (save 20%) and Pro at $1,068 a year against $119 a month (save 25%).
Common questions
Which is cheaper, Feefo or Yotpo?
As of Nov 12, 2026, Yotpo is cheaper to start with: $15 a month, against $200 a month for Feefo. Feefo starts at $200 per month (Essentials), and Yotpo starts at $15 per month for up to 99 orders, billed monthly.
Which has a free plan, Feefo or Yotpo?
As of Nov 12, 2026, only Yotpo has a free plan. Feefo does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.