Alternatives · Reviews
Feefo alternatives
As of Nov 13, 2026, the best Feefo alternative for most people is Yotpo (2.4 GPA), third in our ranking of customer review tools. It's also the best free one. The catch, in its listing's words: "Free plan for up to 50 orders a month."
Feefo compared with 8 alternatives: Trustpilot, REVIEWS.io, Yotpo, Bazaarvoice, Trusted Shops and 3 more.
Feefo is a paid product, starting at $200 per month (Essentials). 2 of the 8 alternatives are free or have a free plan. 2 more offer a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a Feefo sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| FeefoThis tool | From $200/mo | No | Web |
| Trustpilot | Free plan · from $99/mo | Yes | Web |
| REVIEWS.io | Free trial · from $23/mo | Trial only | Web |
| Yotpo | Free plan · from $15/mo | Yes | Web |
| Bazaarvoice | Paid | No | Web |
| Trusted Shops | Paid | No | Web |
| eKomi | Paid | No | Web |
| PowerReviews | Paid | No | Web |
| Shopper Approved | Free trial | Trial only | Web |
Price against what you get
Feefo starts at $200 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 3 alternatives on this chart both scores higher and starts lower.
Trustpilot, REVIEWS.io and Yotpo start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Feefo
Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
- Trustpilot starts at $99 per domain / month and up, billed annually.
- Trustpilot has a free plan, which Feefo lacks.
- Trustpilot does not cover surveys, which Feefo does.
Suits: Businesses whose customers already look them up on Trustpilot
REVIEWS.io
Product and company reviews for online stores, priced by invites
- REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly).
- REVIEWS.io does not cover reports, which Feefo does.
Suits: Online stores that want product reviews and Google Seller Ratings together
Yotpo
Product reviews, photo UGC and loyalty for online stores
- Yotpo starts at $15 per month for up to 99 orders, billed monthly.
- Yotpo has a free plan, which Feefo lacks.
- Yotpo does not cover surveys and reports, which Feefo does.
Suits: Growing Shopify stores that expect to add loyalty later
Bazaarvoice
Ratings, reviews and shopper content for brands and retailers
- Bazaarvoice does not cover surveys, which Feefo does.
Suits: Large brands that want their reviews to appear on many retailer sites
Trusted Shops
Trustmark, buyer protection and reviews for online shops
- Trusted Shops does not cover surveys, which Feefo does.
Suits: European online shops that want a certification mark alongside reviews
eKomi
Transaction-verified customer reviews, quoted by volume
- eKomi does not cover surveys, which Feefo does.
Suits: Brands that want reviews tied to confirmed purchases
PowerReviews
Ratings, reviews and UGC syndication for brands and retailers
- PowerReviews does not cover surveys, which Feefo does.
Suits: Brands that want their reviews syndicated to retailer sites
Shopper Approved
Store ratings, product reviews and Q&A for online stores
- Shopper Approved does not cover surveys, which Feefo does.
Suits: Online stores that want Google store ratings and product review stars
Limits worth knowing in Feefo
- There is no free plan or trial listed, and the pricing page quotes every package as 'from' a monthly price.
- Q&A, AI Trending Topics, Feefo Social and syndication are marked as paid extras on some packages in the comparison table; their prices are not shown.
- Essentials covers 200 email requests and Enhanced 500 email requests; Plus is quoted individually.
- Essentials includes 50+ pre-built integrations and Enhanced 300+; the full 600+ library is tied to the custom package.
Common questions
What are the alternatives to Feefo?
The alternatives to Feefo in this directory are Trustpilot, REVIEWS.io, Yotpo, Bazaarvoice, Trusted Shops, eKomi, PowerReviews and Shopper Approved. Each one has a side-by-side comparison with Feefo.
Is there a free alternative to Feefo?
Yes. Trustpilot and Yotpo have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.