Trusted Shops review (2026): is it worth it?
Trustmark, buyer protection and reviews for online shops
Black Friday: is there a Trusted Shops sale?
Trusted Shops report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for European online shops that want a trustmark
Trusted Shops gives online shops a trustmark with buyer protection plus review tools, built for European markets. No prices are published, and the page states yearly payment in advance, a EUR 99 setup fee and a 12-month minimum.
Who Trusted Shops is for
- Fits if you run a shop in Europe and want a trustmark with buyer protection
- Works for shops on Shopify, WooCommerce, Magento or Shopware
Who Trusted Shops is not for
- Skip it if you want to see prices first, as they depend on your turnover
- Not for you if you want a free plan or trial, since none is offered
- Tight if you want a short commitment, because the page states a 12-month minimum with yearly payment in advance
- Watch out: a one-time setup fee of EUR 99 plus VAT applies
- Watch out: the Trustmark needs an audit before you can use it
Why Trusted Shops gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo prices are published; they depend on turnover and product selection. With a EUR 99 setup fee and a 12-month minimum on top, it is graded in the middle until a quote says otherwise.
- FFree plan and trialNo free plan or trial; the page offers no trial of the Trustmark.
- BFeaturesA trustmark with buyer protection, service and product reviews, a Google integration, a reputation manager and AI review tools. Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons.
- CEase of useNo store rating on record. The Trustmark needs an audit to pass, and setup comes with integrations to connect.
- BPlatforms and integrationsWeb, with Shopify, WooCommerce, Magento, Shopware, BigCommerce, Zendesk and Klaviyo. The Trustbadge is offered in 14+ languages.
What these grades rest on. Graded from this listing, whose facts were read from Trusted Shops's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/trusted-shops#review"><img src="https://toolgpa.com/badge/trusted-shops.svg" alt="Trusted Shops: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Trusted Shops stands among customer review tools
Trusted Shops's GPA of 2.0 is higher than 6 of the 34 other customer review tools we grade, and level with 7.
It stands best on features (B, above 14 of 34) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 35 customer review tools we grade, cut by the letter each got. Trusted Shops’s own letter is outlined.
- CValue for moneyAbove 9 of 34, level with 15
- FFree plan and trialAbove 0 of 34, level with 10
- BFeaturesAbove 14 of 34, level with 20
- CEase of useAbove 0 of 34, level with 33
- BPlatforms and integrationsAbove 3 of 34, level with 31
Keep Trusted Shops, or make your own?
Keep it
The plain part of Trusted Shops you could make: review collection and reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 21 of the 34 other customer review tools grade higher.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- It plugs into other products, Shopify, WooCommerce and Magento among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Trusted Shops’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Trusted Shops?
Trusted Shops is a European trust service for online shops. Membership combines an audited Trustmark with a buyer protection offer and service reviews, and add-ons cover product reviews, Google ratings, AI reply tools and review collection on other platforms. Prices are quoted from a shop's turnover and product selection rather than listed.
Worth knowing
- No prices are published: the pricing page says they depend on a shop's turnover and product selection.
- The pricing page states annual payment in advance plus VAT, a one-time setup fee of EUR 99 plus VAT and a 12-month minimum contract.
- Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons, and the page offers no trial of the Trustmark.
- Built for European markets; the Trustbadge is offered in 14+ languages and the Trustmark requires passing an audit.
Key features
- Trustmark with buyer protection
- Shops pass an audit against Trusted Shops quality criteria, then display the Trustmark through the Trustbadge, which also offers shoppers a 30-day buyer protection.
- Service reviews
- Unlimited service reviews with a company profile that shows the star rating in Google searches for the brand, checked by a mix of manual and automatic moderation.
- Product reviews
- An add-on that collects reviews of individual products and shows them on product pages.
- Google integration
- Passes service and product ratings to Google Shopping and Google Ads so that stars can appear in ads.
- Reputation Manager
- Sends review requests to Trusted Shops, Trustpilot and Google Business Profile from a single control centre.
- AI review tools
- A Smart Review Assistant writes replies and summarizes feedback, and Sentiment Analysis picks out common themes across reviews.
Trusted Shops pricing
We could not confirm Trusted Shops’s current pricing from its own site, so we are not listing plans here. See trustedshops.com for current prices.
Works with
Trusted Shops alternatives
- Trusted Shops vs Trustpilot
Free plan · from $99/mo
- Trusted Shops vs Feefo
From $200/mo
- Trusted Shops vs REVIEWS.io
Free trial · from $23/mo
- Trusted Shops vs Yotpo
Free plan · from $15/mo
Common questions
Does Trusted Shops have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Trusted Shops is listed for Web.
Does Trusted Shops have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Trusted Shops is listed for Web.
Is Trusted Shops open source?
Trusted Shops is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.