Alternatives · Reviews
Trusted Shops alternatives
As of Nov 13, 2026, the best Trusted Shops alternative for most people is Yotpo (2.4 GPA), third in our ranking of customer review tools. It's also the best free one. The catch, in its listing's words: "Free plan for up to 50 orders a month."
Trusted Shops compared with 6 alternatives: Trustpilot, Feefo, REVIEWS.io, eKomi, Yotpo and 1 more.
Trusted Shops's current pricing could not be confirmed from its own site. 2 of the 6 alternatives are free or have a free plan. 2 more offer a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a Trusted Shops sale?
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| Trusted ShopsThis tool | Paid | No | Web |
| Trustpilot | Free plan · from $99/mo | Yes | Web |
| Feefo | From $200/mo | No | Web |
| REVIEWS.io | Free trial · from $23/mo | Trial only | Web |
| eKomi | Paid | No | Web |
| Yotpo | Free plan · from $15/mo | Yes | Web |
| Shopper Approved | Free trial | Trial only | Web |
How each one differs from Trusted Shops
Trustpilot
Business reviews on Trustpilot's public site, with paid invite plans
- Trustpilot starts at $99 per domain / month and up, billed annually.
- Trustpilot has a free plan, which Trusted Shops lacks.
Suits: Businesses whose customers already look them up on Trustpilot
Feefo
Verified customer reviews for products and services
- Feefo starts at $200 per month (Essentials).
- Feefo also covers surveys.
Suits: Retailers and service businesses that want reviews tied to real purchases
REVIEWS.io
Product and company reviews for online stores, priced by invites
- REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly).
- REVIEWS.io also covers surveys.
- REVIEWS.io does not cover reports, which Trusted Shops does.
Suits: Online stores that want product reviews and Google Seller Ratings together
eKomi
Transaction-verified customer reviews, quoted by volume
Suits: Brands that want reviews tied to confirmed purchases
Yotpo
Product reviews, photo UGC and loyalty for online stores
- Yotpo starts at $15 per month for up to 99 orders, billed monthly.
- Yotpo has a free plan, which Trusted Shops lacks.
- Yotpo does not cover reports, which Trusted Shops does.
Suits: Growing Shopify stores that expect to add loyalty later
Shopper Approved
Store ratings, product reviews and Q&A for online stores
Suits: Online stores that want Google store ratings and product review stars
Limits worth knowing in Trusted Shops
- No prices are published: the pricing page says they depend on a shop's turnover and product selection.
- The pricing page states annual payment in advance plus VAT, a one-time setup fee of EUR 99 plus VAT and a 12-month minimum contract.
- Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons, and the page offers no trial of the Trustmark.
- Built for European markets; the Trustbadge is offered in 14+ languages and the Trustmark requires passing an audit.
Common questions
What are the alternatives to Trusted Shops?
The alternatives to Trusted Shops in this directory are Trustpilot, Feefo, REVIEWS.io, eKomi, Yotpo and Shopper Approved. Each one has a side-by-side comparison with Trusted Shops.
Is there a free alternative to Trusted Shops?
Yes. Trustpilot and Yotpo have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.