REVIEWS.io vs Trusted Shops (2026): which should you pick?
As of Nov 12, 2026, REVIEWS.io grades higher than Trusted Shops: 2.6 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
REVIEWS.io grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
REVIEWS.io
Product and company reviews for online stores, priced by invites
Trusted Shops
Trustmark, buyer protection and reviews for online shops
Which one is for you
Pick REVIEWS.io if
- Fits if you want product stars and Google Seller Ratings from one tool
- Works for stores moving off Yotpo, Okendo or Trustpilot that need reviews imported
Look elsewhere if
- Skip it if you want a free plan to start on, as there's only a 14-day trial
- Pricey if you sell in several countries, as each domain is its own subscription
- Tight if you need the API or AI replies, as both are on Plus at $400 a month billed yearly, booked through a demo
- Watch out: Google Seller Ratings and review snippets aren't on Essentials; they start at Start-Up, $63 billed yearly
- Watch out: every email or text invite counts, and sending more moves you up a price step
Pick Trusted Shops if
- Fits if you run a shop in Europe and want a trustmark with buyer protection
- Works for shops on Shopify, WooCommerce, Magento or Shopware
Look elsewhere if
- Skip it if you want to see prices first, as they depend on your turnover
- Not for you if you want a free plan or trial, since none is offered
- Tight if you want a short commitment, because the page states a 12-month minimum with yearly payment in advance
- Watch out: a one-time setup fee of EUR 99 plus VAT applies
- Watch out: the Trustmark needs an audit before you can use it
How we grade them
| 2.6GPAREVIEWS.ioGood | 2.0GPATrusted ShopsFair | |
|---|---|---|
| Value for money | BEssentials covers up to 300 invites, so a 300-order shop pays $23 a month billed yearly, or $29 monthly. Set against its listed rivals at that size, that's the low end. Review snippets and Seller Ratings start at Start-Up, $63 yearly ($79 monthly), and each country domain is billed apart. | CNo prices are published; they depend on turnover and product selection. With a EUR 99 setup fee and a 12-month minimum on top, it is graded in the middle until a quote says otherwise. |
| Free plan and trial | CNo free plan. There's a 14-day free trial, and the listing doesn't say whether it wants a card. Fine for watching a few invites go out, not for living on. | FNo free plan or trial; the page offers no trial of the Trustmark. |
| Features | BThe whole job: product and company reviews in one request, photo and video, 15+ widgets, email and text invites, Google Seller Ratings, imports, surveys, and on Grow a reputation manager with competitor analysis. AI replies and translation wait for Plus. | BA trustmark with buyer protection, service and product reviews, a Google integration, a reputation manager and AI review tools. Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons. |
| Ease of use | CNo store rating on record. You connect your store, set up invites and pick widgets, and the yearly plan is chosen in the dashboard after signing up. Moving up the plans means watching how many invites you send. | CNo store rating on record. The Trustmark needs an audit to pass, and setup comes with integrations to connect. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, Klaviyo, Gorgias, Attentive, Dotdigital, Bazaarvoice and Google. The API is only on Plus. No phone or desktop app is listed. | BWeb, with Shopify, WooCommerce, Magento, Shopware, BigCommerce, Zendesk and Klaviyo. The Trustbadge is offered in 14+ languages. |
| Best for | product and company reviews with Google stars | European online shops that want a trustmark |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: REVIEWS.io and Trusted Shops. How we grade
Where they differ
- REVIEWS.io also covers surveys.
- Trusted Shops also covers reports.
At a glance
| REVIEWS.io | Trusted Shops | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $23 per month for up to 300 invites, billed annually ($29 monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial | None listed |
| Web | ||
| Made by | REVIEWS.io | Trusted Shops |
| Price read from | reviews.io | Not confirmed |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
REVIEWS.io
- There is no free plan on the pricing page; Essentials, from $23 a month on yearly billing, is the entry point.
- Price follows review invites sent: each email or SMS request counts once, and more invites move you up a price step.
- Each top-level domain is a separate subscription, so stores in several countries pay for each one.
- Google Seller Ratings start at Start-Up; AI replies, translation and API access need Plus.
Trusted Shops
- No prices are published: the pricing page says they depend on a shop's turnover and product selection.
- The pricing page states annual payment in advance plus VAT, a one-time setup fee of EUR 99 plus VAT and a 12-month minimum contract.
- Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons, and the page offers no trial of the Trustmark.
- Built for European markets; the Trustbadge is offered in 14+ languages and the Trustmark requires passing an audit.
Key features
REVIEWS.io
- Review invites by email and SMS
- Sends review requests and reminders after a purchase by email, with SMS invites from Start-Up up, and a Review Booster to ask past customers.
- Product and company reviews
- Collects reviews of each product and of the business in one request, with photos and videos, and shows them in 15+ widgets.
- Google Seller Ratings
- From Start-Up, feeds company reviews to Google Seller Ratings, the stars shown on Google ads, and adds rich snippets for ratings in search.
- Surveys
- Post-purchase, post-review, abandoned-cart and on-site surveys with a survey builder; Grow and Plus include 100 survey replies a month.
- Reputation manager
- Grow and Plus add a reputation manager, competitor analysis and an AI summary of reviews; Plus adds AI-written replies and translation.
Trusted Shops
- Trustmark with buyer protection
- Shops pass an audit against Trusted Shops quality criteria, then display the Trustmark through the Trustbadge, which also offers shoppers a 30-day buyer protection.
- Service reviews
- Unlimited service reviews with a company profile that shows the star rating in Google searches for the brand, checked by a mix of manual and automatic moderation.
- Product reviews
- An add-on that collects reviews of individual products and shows them on product pages.
- Google integration
- Passes service and product ratings to Google Shopping and Google Ads so that stars can appear in ads.
- Reputation Manager
- Sends review requests to Trusted Shops, Trustpilot and Google Business Profile from a single control centre.
- AI review tools
- A Smart Review Assistant writes replies and summarizes feedback, and Sentiment Analysis picks out common themes across reviews.
Plans
REVIEWS.io
Essentials$23
per month for up to 300 invites, billed annually ($29 monthly)
Product and company reviews, photo and video collection, automated review requests and 15+ on-site widgets.
Start-Up$63
per month for 1,000 invites, billed annually ($79 monthly)
Adds Google Seller Ratings, rich snippets, imports, third-party reviews, Klaviyo and 100 SMS invites. $130 a month at 5,000 invites, billed monthly.
Grow$140
per month for 1,000 invites, billed annually ($175 monthly)
Adds a reputation manager, AI review summary, competitor analysis and 100 survey replies. Rises with invites: $399 a month at 10,000, billed monthly.
Plus$400
per month for 7,500 invites, billed annually ($500 monthly)
Adds AI review replies, translation, shoppable UGC galleries, Bazaarvoice syndication, API access and a success manager. Booked through a demo.
Trusted Shops
Pricing could not be confirmed. See trustedshops.com.
Ways to pay less
REVIEWS.io
- Annual discount
Save 20% with yearly billing
REVIEWS.io gives 20% off for paying yearly: Essentials is $23 a month billed annually against $29 billed monthly. The yearly plan is chosen in the dashboard after signing up.
Trusted Shops
No public discounts listed.
Common questions
Which is cheaper, REVIEWS.io or Trusted Shops?
As of Nov 12, 2026, REVIEWS.io starts at $23 per month for up to 300 invites, billed annually ($29 monthly), and Trusted Shops has no price we could confirm.
Which has a free plan, REVIEWS.io or Trusted Shops?
As of Nov 12, 2026, neither REVIEWS.io nor Trusted Shops has a free plan. REVIEWS.io has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.