The Trusted Shops Insider’s Guide
Everything we know about Trusted Shops in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Trusted Shops
The Insider’s Guide
Trustmark, buyer protection and reviews for online shops
Every plan, grade, refund rule and rival among customer review tools, read from Trusted Shops’s own pages.
Made by Trusted Shops · checked Nov 12, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Trusted Shops’s own pages, its app-store listings and our grades. Every fact in it is on Trusted Shops’s page too, where it is kept up to date. Checked Nov 12, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 6 of the 34 other customer review tools we grade
Trusted Shops is a European trust service for online shops. Membership combines an audited Trustmark with a buyer protection offer and service reviews, and add-ons cover product reviews, Google ratings, AI reply tools and review collection on other platforms. Prices are quoted from a shop's turnover and product selection rather than listed.
To get you started, here are 7 things to know about Trusted Shops, taken from its own pages and our grades.
The Trustmark needs an audit to pass, and setup comes with integrations to connect.
- 1
Best for European online shops that want a trustmark
Trusted Shops gives online shops a trustmark with buyer protection plus review tools, built for European markets.
- 2
It runs on Web
Web.
- 3
Trustmark with buyer protection
Shops pass an audit against Trusted Shops quality criteria, then display the Trustmark through the Trustbadge, which also offers shoppers a 30-day buyer protection.
- 4
Service reviews
Unlimited service reviews with a company profile that shows the star rating in Google searches for the brand, checked by a mix of manual and automatic moderation.
- 5
Product reviews
An add-on that collects reviews of individual products and shows them on product pages.
- 6
A 2.0 GPA, above 6 of 34
That is against the other customer review tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
The plain part of Trusted Shops you could make: review collection and reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Trusted Shops at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Trusted Shops
- Category
- Customer Review Tools
- Our grade
- 2.0 GPA, fair
The report card
Best for European online shops that want a trustmark
Trusted Shops gives online shops a trustmark with buyer protection plus review tools, built for European markets. No prices are published, and the page states yearly payment in advance, a EUR 99 setup fee and a 12-month minimum.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No prices are published; they depend on turnover and product selection. With a EUR 99 setup fee and a 12-month minimum on top, it is graded in the middle until a quote says otherwise. |
| Free plan and trial | F | No free plan or trial; the page offers no trial of the Trustmark. |
| Features | B | A trustmark with buyer protection, service and product reviews, a Google integration, a reputation manager and AI review tools. Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons. |
| Ease of use | C | No store rating on record. The Trustmark needs an audit to pass, and setup comes with integrations to connect. |
| Platforms and integrations | B | Web, with Shopify, WooCommerce, Magento, Shopware, BigCommerce, Zendesk and Klaviyo. The Trustbadge is offered in 14+ languages. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Trusted Shops is for
- Fits if you run a shop in Europe and want a trustmark with buyer protection
- Works for shops on Shopify, WooCommerce, Magento or Shopware
Who it is not for
- Skip it if you want to see prices first, as they depend on your turnover
- Not for you if you want a free plan or trial, since none is offered
- Tight if you want a short commitment, because the page states a 12-month minimum with yearly payment in advance
- Watch out: a one-time setup fee of EUR 99 plus VAT applies
- Watch out: the Trustmark needs an audit before you can use it
Good to know
Good for
- European online shops that want a certification mark alongside reviews
- Shops that want buyer protection offered at checkout
- Merchants selling in several European languages
Worth knowing
- No prices are published: the pricing page says they depend on a shop's turnover and product selection.
- The pricing page states annual payment in advance plus VAT, a one-time setup fee of EUR 99 plus VAT and a 12-month minimum contract.
- Product Reviews, Reputation Manager and Google Integration sit in higher packages or are add-ons, and the page offers no trial of the Trustmark.
- Built for European markets; the Trustbadge is offered in 14+ languages and the Trustmark requires passing an audit.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Trusted Shops's current pricing could not be confirmed from its own site.
No prices are published; they depend on turnover and product selection.
We could not confirm Trusted Shops’s current prices from its own site, so this guide lists no plans. trustedshops.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Trustmark, buyer protection and reviews for online shops. Here is what it does, as its own site describes it, and what it covers: AI features, reports, review collection.
A trustmark with buyer protection, service and product reviews, a Google integration, a reputation manager and AI review tools.
- Trustmark with buyer protection
- Shops pass an audit against Trusted Shops quality criteria, then display the Trustmark through the Trustbadge, which also offers shoppers a 30-day buyer protection.
- Service reviews
- Unlimited service reviews with a company profile that shows the star rating in Google searches for the brand, checked by a mix of manual and automatic moderation.
- Product reviews
- An add-on that collects reviews of individual products and shows them on product pages.
- Google integration
- Passes service and product ratings to Google Shopping and Google Ads so that stars can appear in ads.
- Reputation Manager
- Sends review requests to Trusted Shops, Trustpilot and Google Business Profile from a single control centre.
- AI review tools
- A Smart Review Assistant writes replies and summarizes feedback, and Sentiment Analysis picks out common themes across reviews.
Where it runs
- Web
What it works with
- Shopify
- WooCommerce
- Magento
- Shopware
- BigCommerce
- Zendesk
- Klaviyo
- Google Shopping
Trusted Shops is made by Trusted Shops.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/34
Other customer review tools it is graded above
Trusted Shops's GPA of 2.0 is higher than 6 of the 34 other customer review tools we grade, and level with 7.
It stands best on features (B, above 14 of 34) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 35 customer review tools we grade, cut by the letter each got. Trusted Shops’s own letter is outlined.
- CValue for moneyAbove 9 of 34
- FFree plan and trialAbove 0 of 34
- BFeaturesAbove 14 of 34
- CEase of useAbove 0 of 34
- BPlatforms and integrationsAbove 3 of 34
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Trusted Shops you could make: review collection and reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 21 of the 34 other customer review tools grade higher.
What you could make
- Review collection and reports: an app builder makes these well.
What you could not
- It plugs into other products, Shopify, WooCommerce and Magento among them.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Trusted Shops’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Trustpilot, Feefo, REVIEWS.io, eKomi and Yotpo
The 5 tools Trusted Shops is most often weighed against, with where each one differs from it.
- 2.2GPA
Trustpilot
Free plan · from $99/mo
Business reviews on Trustpilot's public site, with paid invite plans.
- Trustpilot has a free plan. Trusted Shops does not.
- 1.8GPA
Feefo
From $200/mo
Verified customer reviews for products and services.
- Feefo also covers surveys.
- 2.6GPA
REVIEWS.io
Free trial · from $23/mo
Product and company reviews for online stores, priced by invites.
- Trusted Shops also covers reports.
- REVIEWS.io also covers surveys.
- 2.0GPA
eKomi
Paid
- 2.4GPA
Yotpo
Free plan · from $15/mo
Product reviews, photo UGC and loyalty for online stores.
- Yotpo has a free plan. Trusted Shops does not.
- Trusted Shops also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
10
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Trusted Shops free?
No. Trusted Shops is a paid product.
What platforms does Trusted Shops work on?
Trusted Shops is available on Web.
Does Trusted Shops have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Trusted Shops is listed for Web.
Does Trusted Shops have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Trusted Shops is listed for Web.
Is Trusted Shops open source?
Trusted Shops is not described as open source on its own site, as read on Nov 12, 2026.
What does Trusted Shops integrate with?
Trusted Shops's listing names Shopify, WooCommerce, Magento, Shopware, BigCommerce, Zendesk, Klaviyo and Google Shopping.
Who makes Trusted Shops?
Trusted Shops is made by a company of the same name.
What are the alternatives to Trusted Shops?
The closest alternatives to Trusted Shops in our directory are Trustpilot, Feefo, REVIEWS.io, eKomi and Yotpo.
How does Trusted Shops compare with other customer review tools?
Trusted Shops's GPA of 2.0 is higher than 6 of the 34 other customer review tools we grade, and level with 7.
Could I make my own version of Trusted Shops?
The plain part of Trusted Shops you could make: review collection and reports.
Where this guide comes from
The prices, plans, platforms and features were read from Trusted Shops’s own pages on Nov 12, 2026, and the grades were given on Nov 12, 2026. Graded from this listing, whose facts were read from Trusted Shops's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Trusted Shops. Prices change, so check trustedshops.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
5,038
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
5,038
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Trusted Shops, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/trusted-shops
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Trusted Shops: The Insider's Guide", checked Nov 12, 2026. https://toolgpa.com/tools/trusted-shops
Know someone choosing between customer review tools?
Send them this guide: toolgpa.com/tools/trusted-shops/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded customer review tools after Trusted Shops, each with an Insider's Guide of its own.
- Customer Review Tools Insider's GuideEvery one of the 35 customer review tools we grade, compared
- Judge.me Insider's GuideProduct reviews for Shopify stores with a free plan and one paid tier3.0 GPA
- Junip Insider's GuideProduct reviews for Shopify brands at flat prices with no order caps2.8 GPA
- Famewall Insider's GuideTestimonial collection pages and embeddable walls of love2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Trusted Shops’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Trusted Shops is a trademark of its owner, and this guide is not made, paid for or approved by Trusted Shops. Prices and plans change: check trustedshops.com before you buy.