Shapo vs Trustmary (2026): which should you pick?
As of Nov 13, 2026, Shapo grades higher than Trustmary: 2.2 against 2.0 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Shapo grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shapo
Collect, import and display customer testimonials and reviews
Trustmary
Collect customer reviews and feedback, and show them on your site
Which one is for you
Pick Shapo if
- Fits if you want testimonials on your site and under 15 will do
- Works for freelancers who need a Wall of Love page
Look elsewhere if
- Tight if you're staying free: at 15 testimonials new ones stay hidden and imports are restricted
- Pricey if you want no branding, which needs Pro at $29 a month
- Watch out: imports, a custom Wall of Love domain and AI survey insights are Pro features
- Watch out: each client workspace has its own billing, so an agency pays per workspace
Pick Trustmary if
- Fits if you want Google and other reviews pulled into one widget on your own site
- Works for a small business trying the free plan before deciding whether to pay
Look elsewhere if
- Tight if you stay free: 5 survey responses and 200 widget views a month
- Pricey if you want more than the free plan, from $191 a month on yearly billing, and Starter is $388
- Watch out: analytics, premium support, white-label and translations are monthly add-ons, and onboarding is a one-time $990
- Watch out: text message requests only work in Europe, and we only read the yearly-billing prices
How we grade them
| 2.2GPAShapoFair | 2.0GPATrustmaryFair | |
|---|---|---|
| Value for money | CPro is $29 a month, the same as the category's middle. | D$191 a month on yearly billing for the cheapest paid plan and $388 for Starter, where this category's cheaper quarter starts at $19. Analytics ($57) and premium support ($95) are extra add-ons on top. |
| Free plan and trial | CFree allows up to 15 testimonials, unlimited widgets and forms and 1 survey, with Shapo branding. A 7-day Pro trial costs $1. | CA free Solo plan with no card, but 5 survey responses and 200 widget views a month are small caps you will reach quickly. |
| Features | CForms, imports, widgets, a Wall of Love, surveys and email invitations. Imports from third-party sites are Pro only. | CCollects reviews by link, QR code or email, imports from Google, G2 and others, and shows widgets plus a review page. Analytics, lead forms and the AI profile are paid extras. |
| Ease of use | CNo rating on record, and forms and widgets are set up by you. | CNo store rating on record. You set up surveys, connect review sources and paste a script onto your site before anything shows. |
| Platforms and integrations | BGoogle, Facebook, Capterra, Shopify, Webflow and WordPress connections. | BWeb only, but it connects to HubSpot, Pipedrive, Zapier, Make, QuickBooks and Google Sheets. |
| Best for | collecting and displaying testimonials from a free plan | showing reviews on your own site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Shapo and Trustmary. How we grade
Price against what you get
Shapo starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Trustmary starts at $191 a month and scores 2.3.
They score the same, and Shapo starts $162 a month lower. Of the other customer review tools on the chart, 9 score higher than Shapo for less, and 21 score higher than Trustmary for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Shapo also covers forms.
- Trustmary also covers reports, AI search visibility and schema markup.
At a glance
| Shapo | Trustmary | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29 per month | $191 per month, billed annually (AI Visibility) |
| Free plan | Up to 15 testimonials, with unlimited widgets and forms, one survey and Shapo branding. | Solo plan: free, with 5 monthly survey responses and 200 monthly widget views; no credit card required. |
| Free trial | 7-day Pro trial for $1, then $29 a month | None listed |
| Web | ||
| Made by | Shapo | Trustmary |
| Price read from | shapo.io | trustmary.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Shapo
- On the free plan, once 15 testimonials are reached new ones stay hidden and imports are restricted.
- Shapo branding stays on the free plan; removing it needs Pro.
- Imports from third-party sites, a custom domain for the Wall of Love and AI survey insights are Pro features.
- Each client workspace has its own billing, so an agency pays per workspace.
Trustmary
- The pricing page was read with its annual toggle on, which it labels 16% off; the monthly-billed prices were not read.
- Limits are small: the paid plans on the page include 5 to 50 survey responses a month, and widget views are capped per month.
- Add-ons cost extra per month billed annually: Analytics $57, Premium Support $95, Whitelabel $19, translations $10. Onboarding is a one-time $990.
- Text message sending is available in Europe only, according to the pricing FAQ.
Key features
Shapo
- Testimonial forms
- Shareable forms collect text, image and video testimonials, with custom fields (2 on Free, 10 on Pro).
- Review imports
- Pro imports reviews from more than 30 platforms, including Google, Facebook, X and Capterra, per the pricing page.
- Embeddable widgets
- Grid, carousel, marquee, list, single-review, floating toast and badge widgets, plus a Google review widget.
- Wall of Love and Review Booster
- A hosted Wall of Love page and a public Review Booster page are available on both plans.
- AI, NPS and feedback surveys
- One survey on Free and unlimited on Pro, with AI insights and reports on Pro.
- Email invitations
- Pro lists 500 email campaign invites a month for asking customers for testimonials.
Trustmary
- Feedback and review collection
- Survey and testimonial forms can be shared by link, QR code, email, SMS in Europe, embedded in a site or app, or placed in an email signature.
- Review import
- Reviews can be imported automatically from Google, Facebook, G2, Capterra, TripAdvisor, Yelp and several other sources, or from a spreadsheet.
- Review widgets and page
- A template library of widgets shows reviews on any website once a script is added, and a review page is included even on the free plan.
- AI visibility
- A profile page and review markup aimed at making reviews readable by AI tools, with a free AI visibility report offered on the homepage.
- Analytics and experiments
- Customized reports on feedback and reviews, and conversion tracking with A/B tests, both sold as add-ons.
- Lead generation and HR
- Forms, chatbots and call-to-action widgets can collect leads, and an HR package collects feedback from employees.
Plans
Shapo
Free$0
Up to 15 testimonials, unlimited widgets and forms, 1 survey, 2 custom form fields, 20 tags and Shapo branding.
Pro$29
per month
Unlimited testimonials, imports from 30+ platforms, unlimited surveys with AI insights, 500 email invites a month and no branding.
Trustmary
Solo$0
5 monthly survey responses and 200 monthly widget views, with review import, reviews on your site, feedback collection and a review page.
AI Visibility$191
per month, billed annually
Solo limits (5 responses, 200 views) plus AI visibility, the profile page that makes reviews readable by AI, and automatic review import.
Starter$388
per month, billed annually
10 monthly survey responses and 5,000 widget views, with 3 review connections, Schema.org markup, custom surveys, analytics and premium support.
Business$650
per month, billed annually
50 monthly survey responses and 25,000 widget views, with 10 review connections, lead generation, white-label branding and premium integrations.
Ways to pay less
Shapo
- Annual discount
Two months free on the yearly plan
The Pro plan card says the yearly plan gives 2 months free compared with paying monthly.
Trustmary
- Annual discount
16% off with annual billing
The pricing page's billing toggle shows a 16% discount for paying annually.
Common questions
Which is cheaper, Shapo or Trustmary?
As of Nov 13, 2026, Shapo is cheaper to start with: $29 a month, against $191 a month for Trustmary. Shapo starts at $29 per month, and Trustmary starts at $191 per month, billed annually (AI Visibility).
Which has a free plan, Shapo or Trustmary?
As of Nov 13, 2026, both Shapo and Trustmary have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.