Shapo vs Testimonial.to (2026): which should you pick?
As of Nov 13, 2026, Testimonial.to grades higher than Shapo: 2.4 against 2.2 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Testimonial.to grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shapo
Collect, import and display customer testimonials and reviews
Testimonial.to
Collect text and video testimonials and show them on a Wall of Love
Which one is for you
Pick Shapo if
- Fits if you want testimonials on your site and under 15 will do
- Works for freelancers who need a Wall of Love page
Look elsewhere if
- Tight if you're staying free: at 15 testimonials new ones stay hidden and imports are restricted
- Pricey if you want no branding, which needs Pro at $29 a month
- Watch out: imports, a custom Wall of Love domain and AI survey insights are Pro features
- Watch out: each client workspace has its own billing, so an agency pays per workspace
Pick Testimonial.to if
- Fits if you want a few text testimonials and a couple of videos on a page
- Works for sites on Webflow, WordPress or Shopify
Look elsewhere if
- Tight if you stay free: 10 text and 2 video testimonials in total
- Skip it if you want more video on Starter, as it stays at 2 in total
- Pricey if you need the API or team members, which start on Ultimate at $50 a space a month
- Watch out: Ultimate and Ultimate + are per space, and each extra space costs $600 or $1,140 a year
- Watch out: automated invitation emails start on Ultimate
How we grade them
| 2.2GPAShapoFair | 2.4GPATestimonial.toFair | |
|---|---|---|
| Value for money | CPro is $29 a month, the same as the category's middle. | CStarter is $25 a month ($300 a year), the middle of review tools, and Ultimate is $50 per space, with extra spaces costing $600 a year. |
| Free plan and trial | CFree allows up to 15 testimonials, unlimited widgets and forms and 1 survey, with Shapo branding. A 7-day Pro trial costs $1. | CFree allows 10 text and 2 video testimonials in total, with a public page and widgets. Paid plans have a 7-day trial. |
| Features | CForms, imports, widgets, a Wall of Love, surveys and email invitations. Imports from third-party sites are Pro only. | BCollection forms, widgets, imports, a brand monitor, NPS surveys and an API. Starter allows 2 video testimonials in total. |
| Ease of use | CNo rating on record, and forms and widgets are set up by you. | CNo store rating on record. You build the forms and wall yourself. |
| Platforms and integrations | BGoogle, Facebook, Capterra, Shopify, Webflow and WordPress connections. | BWeb, with Webflow, Shopify, WordPress, Notion, Zapier and Make, plus an API and MCP on Ultimate. No desktop or phone app. |
| Best for | collecting and displaying testimonials from a free plan | text and video testimonials on a wall of love |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Shapo and Testimonial.to. How we grade
Price against what you get
Shapo starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Testimonial.to starts at $25 a month and scores 2.7.
Testimonial.to scores higher and starts $4 a month lower. Of the other customer review tools on the chart, 9 score higher than Shapo for less, and none scores higher than Testimonial.to for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Shapo also covers forms.
- Testimonial.to also covers schema markup.
At a glance
| Shapo | Testimonial.to | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29 per month | $25 per month (Starter, billed monthly) |
| Free plan | Up to 15 testimonials, with unlimited widgets and forms, one survey and Shapo branding. | 2 video and 10 text testimonials in total, unlimited X and LinkedIn imports, a public testimonial page and Wall of Love widgets. |
| Free trial | 7-day Pro trial for $1, then $29 a month | 7-day free trial on every paid plan, cancel anytime |
| Web | ||
| Made by | Shapo | Testimonial |
| Price read from | shapo.io | testimonial.to |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Shapo
- On the free plan, once 15 testimonials are reached new ones stay hidden and imports are restricted.
- Shapo branding stays on the free plan; removing it needs Pro.
- Imports from third-party sites, a custom domain for the Wall of Love and AI survey insights are Pro features.
- Each client workspace has its own billing, so an agency pays per workspace.
Testimonial.to
- The free plan stops at 10 text and 2 video testimonials in total.
- Starter keeps video at 2 testimonials in total; unlimited video needs Ultimate.
- Ultimate and Ultimate + are priced per space, and each extra space costs $600 or $1,140 a year.
- Automated invitation emails, the API and team members start on Ultimate.
Key features
Shapo
- Testimonial forms
- Shareable forms collect text, image and video testimonials, with custom fields (2 on Free, 10 on Pro).
- Review imports
- Pro imports reviews from more than 30 platforms, including Google, Facebook, X and Capterra, per the pricing page.
- Embeddable widgets
- Grid, carousel, marquee, list, single-review, floating toast and badge widgets, plus a Google review widget.
- Wall of Love and Review Booster
- A hosted Wall of Love page and a public Review Booster page are available on both plans.
- AI, NPS and feedback surveys
- One survey on Free and unlimited on Pro, with AI insights and reports on Pro.
- Email invitations
- Pro lists 500 email campaign invites a month for asking customers for testimonials.
Testimonial.to
- Collection forms
- A shareable page where customers leave text or video testimonials. The Free and Starter plans include 1 form; Ultimate plans allow unlimited forms.
- Wall of Love and widgets
- Embed testimonials on any site, including no-code builders, or publish a public Wall of Love page. Custom domain and branding removal need a paid plan.
- Social and review imports
- Pull in X and LinkedIn posts on every plan; the Starter plan adds imports from social media and more than 10 review sites.
- Brand Monitor
- Tracks mentions of chosen keywords: 2,000 mentions a month on Ultimate and 5,000 on Ultimate +.
- NPS surveys and case studies
- Ultimate + adds NPS surveys with auto-routing of promoters to a testimonial request, plus case study collection.
- API, MCP and webhooks
- Ultimate plans include a REST API, MCP, webhooks, and Zapier and Make connections.
Plans
Shapo
Free$0
Up to 15 testimonials, unlimited widgets and forms, 1 survey, 2 custom form fields, 20 tags and Shapo branding.
Pro$29
per month
Unlimited testimonials, imports from 30+ platforms, unlimited surveys with AI insights, 500 email invites a month and no branding.
Testimonial.to
Free$0
10 text and 2 video testimonials in total, one collection form, a public page and widgets.
Starter$25
per month, billed monthly ($300 billed annually)
Unlimited text testimonials, 2 video testimonials in total, social and review imports, and a custom domain.
Ultimate$50
per space / month, billed monthly ($600 billed annually)
Unlimited video and text, 1,000 automated invitations, a 2,000-mention Brand Monitor, API, MCP, webhooks, Zapier and team members.
Ultimate +$95
per space / month, billed monthly ($1,140 billed annually)
Adds NPS surveys, case study collection, an AI video editor, 3,000 invitations, a 5,000-mention Brand Monitor and unlimited seats.
EnterpriseCustom
Custom usage limits, single sign-on, purchase orders and invoices, and a dedicated success manager.
Ways to pay less
Shapo
- Annual discount
Two months free on the yearly plan
The Pro plan card says the yearly plan gives 2 months free compared with paying monthly.
Testimonial.to
- Annual discount
2 months off with yearly billing
The pricing page advertises two months free on yearly billing: Starter $300, Ultimate $600 and Ultimate + $1,140 a year.
Common questions
Which is cheaper, Shapo or Testimonial.to?
As of Nov 13, 2026, Testimonial.to is cheaper to start with: $25 a month, against $29 a month for Shapo. Shapo starts at $29 per month, and Testimonial.to starts at $25 per month (Starter, billed monthly).
Which has a free plan, Shapo or Testimonial.to?
As of Nov 13, 2026, both Shapo and Testimonial.to have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.