The Shapo Insider’s Guide
Everything we know about Shapo in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Shapo
The Insider’s Guide
Collect, import and display customer testimonials and reviews
Every plan, grade, refund rule and rival among customer review tools, read from Shapo’s own pages.
Made by Shapo · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Shapo’s own pages, its app-store listings and our grades. Every fact in it is on Shapo’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 28 of the 63 other customer review tools we grade
Shapo collects text, image and video testimonials through shareable forms, imports reviews from sites such as Google and Facebook, and shows them in embeddable widgets or a hosted Wall of Love. It also offers AI, NPS and feedback surveys. The free plan is capped at 15 testimonials.
To get you started, here are 9 things to know about Shapo, taken from its own pages and our grades.
No rating on record, and forms and widgets are set up by you.
- 1
Best for collecting and displaying testimonials from a free plan
Shapo collects text, image and video testimonials through forms, imports reviews and shows them in widgets or a Wall of Love.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month.
- 3
There is a free plan
Up to 15 testimonials, with unlimited widgets and forms, one survey and Shapo branding.
- 4
It runs on Web
Web.
- 5
Testimonial forms
Shareable forms collect text, image and video testimonials, with custom fields (2 on Free, 10 on Pro).
- 6
Review imports
Pro imports reviews from more than 30 platforms, including Google, Facebook, X and Capterra, per the pricing page.
- 7
Embeddable widgets
Grid, carousel, marquee, list, single-review, floating toast and badge widgets, plus a Google review widget.
- 8
A 2.2 GPA, above 28 of 63
That is against the other customer review tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Shapo you could make: review collection, surveys and forms. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
Shapo at a glance
- Pricing
- Free plan, from $29 per month
- Free plan
- Yes
- Free trial
- 7-day Pro trial for $1, then $29 a month
- Runs on
- Web
- Made by
- Shapo
- Category
- Customer Review Tools
- Our grade
- 2.2 GPA, fair
The report card
Best for collecting and displaying testimonials from a free plan
Shapo collects text, image and video testimonials through forms, imports reviews and shows them in widgets or a Wall of Love. Free stops at 15 testimonials, and new ones stay hidden after that. Branding removal, imports from other sites and AI survey insights need Pro at $29 a month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Pro is $29 a month, the same as the category's middle. |
| Free plan and trial | C | Free allows up to 15 testimonials, unlimited widgets and forms and 1 survey, with Shapo branding. A 7-day Pro trial costs $1. |
| Features | C | Forms, imports, widgets, a Wall of Love, surveys and email invitations. Imports from third-party sites are Pro only. |
| Ease of use | C | No rating on record, and forms and widgets are set up by you. |
| Platforms and integrations | B | Google, Facebook, Capterra, Shopify, Webflow and WordPress connections. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Shapo is for
- Fits if you want testimonials on your site and under 15 will do
- Works for freelancers who need a Wall of Love page
Who it is not for
- Tight if you're staying free: at 15 testimonials new ones stay hidden and imports are restricted
- Pricey if you want no branding, which needs Pro at $29 a month
- Watch out: imports, a custom Wall of Love domain and AI survey insights are Pro features
- Watch out: each client workspace has its own billing, so an agency pays per workspace
Good to know
Good for
- Small businesses that need only a handful of testimonials on a free plan
- Agencies managing testimonials for several clients in separate workspaces
- Sites on Webflow, WordPress, Squarespace or Shopify that want an embed
Worth knowing
- On the free plan, once 15 testimonials are reached new ones stay hidden and imports are restricted.
- Shapo branding stays on the free plan; removing it needs Pro.
- Imports from third-party sites, a custom domain for the Wall of Love and AI survey insights are Pro features.
- Each client workspace has its own billing, so an agency pays per workspace.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start. There is a free plan too
Shapo has a free plan. Paid plans start at $29 per month.
Free
$0
Up to 15 testimonials, unlimited widgets and forms, 1 survey, 2 custom form fields, 20 tags and Shapo branding.
Pro
$29
per month
Unlimited testimonials, imports from 30+ platforms, unlimited surveys with AI insights, 500 email invites a month and no branding.
The free plan
Up to 15 testimonials, with unlimited widgets and forms, one survey and Shapo branding.
Trying it first
7-day Pro trial for $1, then $29 a month
Read from shapo.io on Nov 13, 2026.
Ways to pay less
Annual discount
Two months free on the yearly plan
The Pro plan card says the yearly plan gives 2 months free compared with paying monthly.
Stated on shapo.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Collect, import and display customer testimonials and reviews. Here is what it does, as its own site describes it, and what it covers: public API, AI features, forms, surveys, review collection.
Forms, imports, widgets, a Wall of Love, surveys and email invitations.
- Testimonial forms
- Shareable forms collect text, image and video testimonials, with custom fields (2 on Free, 10 on Pro).
- Review imports
- Pro imports reviews from more than 30 platforms, including Google, Facebook, X and Capterra, per the pricing page.
- Embeddable widgets
- Grid, carousel, marquee, list, single-review, floating toast and badge widgets, plus a Google review widget.
- Wall of Love and Review Booster
- A hosted Wall of Love page and a public Review Booster page are available on both plans.
- AI, NPS and feedback surveys
- One survey on Free and unlimited on Pro, with AI insights and reports on Pro.
- Email invitations
- Pro lists 500 email campaign invites a month for asking customers for testimonials.
Where it runs
- Web
What it works with
- Capterra
- Shopify
- Webflow
- WordPress
- Squarespace
- Elementor
Shapo is made by Shapo.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
28/63
Other customer review tools it is graded above
Shapo's GPA of 2.2 is higher than 28 of the 63 other customer review tools we grade, and level with 6.
It stands best on platforms and integrations (B, above 12 of 63) and worst on features (C, above 0).
Its paid plans start at $29 a month, against a middle price of $29 for the category: 24 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 64 customer review tools we grade, cut by the letter each got. Shapo’s own letter is outlined.
- CValue for moneyAbove 15 of 63
- CFree plan and trialAbove 26 of 63
- CFeaturesAbove 0 of 63
- CEase of useAbove 0 of 63
- BPlatforms and integrationsAbove 12 of 63
Price against what you get
Each dot is one of 51 customer review tools. Further left costs less; higher up scores better on features, ease of use and platforms. Shapo is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Shapo you could make: review collection, surveys and forms. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
It costs $348 a year.
What you could make
- Review collection, surveys and forms: an app builder makes these well.
What you could not
- It plugs into other products, Google, Facebook and Capterra among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
- Sharing with other people, which means accounts and invitations.
What this rests on. Shapo’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Senja, Testimonial.to, Trustmary, Endorsal and Famewall
The 5 tools Shapo is most often weighed against, with where each one differs from it.
- 2.4GPA
Senja
Free plan · from $29/mo
Collect, manage and show customer testimonials.
- Only Senja lists a browser extension.
- Shapo also covers forms and surveys.
- Senja also covers schema markup.
- 2.4GPA
Testimonial.to
Free plan · from $25/mo
Collect text and video testimonials and show them on a Wall of Love.
- Shapo also covers forms.
- Testimonial.to also covers schema markup.
- 2.0GPA
Trustmary
Free plan · from $191/mo
Collect customer reviews and feedback, and show them on your site.
- Shapo also covers forms.
- Trustmary also covers reports, AI search visibility and schema markup.
- 2.4GPA
Endorsal
Free trial · from $29/mo
Testimonial and review collection with display widgets and popups.
- Shapo has a free plan. Endorsal does not, though it has a free trial.
- Shapo also covers forms and surveys.
- Endorsal also covers popups.
- 2.6GPA
Famewall
Free plan · from $12/mo
Testimonial collection pages and embeddable walls of love.
- Shapo also covers forms and surveys.
- Famewall also covers reports and schema markup.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Shapo free?
Shapo has a free plan. Up to 15 testimonials, with unlimited widgets and forms, one survey and Shapo branding.
How much does Shapo cost?
Shapo lists 2 plans. Free: $0.
What platforms does Shapo work on?
Shapo is available on Web.
Does Shapo offer any discounts?
Shapo publicly lists the following: Two months free on the yearly plan.
Does Shapo have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Shapo is listed for Web.
Does Shapo have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Shapo is listed for Web.
Is Shapo open source?
Shapo is not described as open source on its own site, as read on Nov 13, 2026.
Does Shapo have an API?
Yes. Shapo offers a public API, according to its own site.
What does Shapo integrate with?
Shapo's listing names Google, Facebook, Capterra, Shopify, Webflow, WordPress, Squarespace and Elementor.
Does Shapo have a free trial?
Yes. 7-day Pro trial for $1, then $29 a month.
Who makes Shapo?
Shapo is made by a company of the same name.
What are the alternatives to Shapo?
The closest alternatives to Shapo in our directory are Senja, Testimonial.to, Trustmary, Endorsal and Famewall.
How does Shapo compare with other customer review tools?
Shapo's GPA of 2.2 is higher than 28 of the 63 other customer review tools we grade, and level with 6.
Is Shapo good value for money?
ToolGPA grades Shapo C for value for money. Its paid plans start at $29 a month, against a middle price of $29 for the category: 24 of the 50 others that charge start lower.
Could I make my own version of Shapo?
The plain part of Shapo you could make: review collection, surveys and forms.
Where this guide comes from
The prices, plans, platforms and features were read from Shapo’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Shapo's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Shapo. Prices change, so check shapo.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Shapo, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/shapo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Shapo: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/shapo
Know someone choosing between customer review tools?
Send them this guide: toolgpa.com/tools/shapo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded customer review tools after Shapo, each with an Insider's Guide of its own.
- Customer Review Tools Insider's GuideEvery one of the 64 customer review tools we grade, compared
- Judge.me Insider's GuideProduct reviews for Shopify stores with a free plan and one paid tier3.0 GPA
- Rivyo Insider's GuideProduct reviews, loyalty points and referrals for Shopify stores3.0 GPA
- Common Ninja Insider's GuideNo-code embeddable widgets, including review and testimonial walls2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Shapo’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Shapo is a trademark of its owner, and this guide is not made, paid for or approved by Shapo. Prices and plans change: check shapo.io before you buy.