The Reputation Insider’s Guide
Everything we know about Reputation in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Reputation
The Insider’s Guide
Reviews, listings and feedback platform for multi-location brands
Every plan, grade, refund rule and rival among local SEO tools, read from Reputation’s own pages.
Made by Reputation.com, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Reputation’s own pages, its app-store listings and our grades. Every fact in it is on Reputation’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 4 of the 61 other local SEO tools we grade
Reputation is a reputation management platform for businesses with many locations, aimed at industries such as healthcare, automotive, real estate, restaurants, financial services, senior living and retail. It requests and answers reviews with AI drafts, syncs business listings to more than 100 sites, publishes location pages and scores each location's readiness for AI search. Higher plans add sentiment analytics and customer surveys, priced per location.
To get you started, here are 8 things to know about Reputation, taken from its own pages and our grades.
It's set up through sales for many locations, with access split by brand, region or location.
- 1
Best for reviews and listings for big multi-location brands
Reputation gathers and answers reviews with AI drafts, syncs listings to more than 100 sites, builds location pages and scores each location for AI search, for brands with many locations.
- 2
Paid plans start at $80 a month
As its pricing page puts it: $80 per location / month.
- 3
It runs on Web
Web.
- 4
Review requests and replies
Ask for reviews by text or email after a visit, see reviews from many sites in one inbox, and reply with templates or AI-drafted responses.
- 5
Listings and local SEO
Sync business details across 100+ sites, including Google, Apple Maps, Yelp, Bing and Facebook, with bulk edits and access by brand, region or location.
- 6
Location pages
SEO landing pages for each location that show recent reviews with schema markup and draw on the same listing data.
- 7
A 1.8 GPA, above 4 of 61
That is against the other local SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Reputation you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
Reputation at a glance
- Pricing
- Paid, from $80 per location / month
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Reputation.com, Inc.
- Category
- Local SEO Tools
- Our grade
- 1.8 GPA, weak
The report card
Best for reviews and listings for big multi-location brands
Reputation gathers and answers reviews with AI drafts, syncs listings to more than 100 sites, builds location pages and scores each location for AI search, for brands with many locations. Plans start at $80 a location a month, but every one is bought through a sales call, with no trial and add-ons that carry no published price.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Rep Core is $80 a location a month, above this category's dearer quarter ($59) but short of its dearest tenth ($99). Every plan goes through sales, the billing term isn't stated, and several add-ons have no published price. |
| Free plan and trial | F | Nothing free: no free plan and no trial, and every plan is bought through a sales call. |
| Features | C | Review requests and AI replies, listings on 100+ sites, location pages with review schema, an AI readiness score, sentiment analysis and surveys. The gaps are in the listing: industry review sites and competitor insights cost extra, and no rank tracking is on record. |
| Ease of use | C | No rating on record. It's set up through sales for many locations, with access split by brand, region or location. |
| Platforms and integrations | B | Web only, with no desktop or phone app. Listings sync to Google, Apple Maps, Yelp, Bing, Facebook and 100+ other sites, and CRM or EHR links are paid extras. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Reputation is for
- Fits if you're a brand with dozens or thousands of locations handling reviews centrally
- Works for healthcare, automotive and property groups that need industry review sites
Who it is not for
- Watch out: every plan is bought through a sales call, and the billing term isn't stated
- Not for you if you want to try it first, as there's no free plan or trial
- Watch out: Competitive Insights, Actions and the Social Suite are add-ons with no published price
- Pricey if you need industry sites like Yelp, Tripadvisor or Vitals, which come as Premium Sources at extra cost
- Watch out: 125 or more locations need a custom Enterprise quote
Good to know
Good for
- Brands with dozens or thousands of locations managing reviews centrally
- Healthcare, automotive and property groups with industry review sites
- Marketing teams that want listings, reviews and surveys in one system
Worth knowing
- Every plan is bought through a sales call; there is no free plan or free trial, and the page does not say whether prices are billed monthly or yearly.
- Competitive Insights, Actions and ticketing, and the Social Suite are paid add-ons with no published price.
- Industry sites such as Yelp, Tripadvisor, Vitals and Apartment Ratings come as Premium Sources, and CRM or EHR connections as Premium Integrations, at extra cost.
- Pricing for 125 or more locations is a custom Enterprise quote.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$80
A month to start
Reputation is a paid product, starting at $80 per location / month.
Every plan goes through sales, the billing term isn't stated, and several add-ons have no published price.
Rep Core
$80
per location / month; billing term not stated
Review collection, requests and AI responses, plus business listings and local SEO. Sold through sales.
Rep Core + Pulse
$115
per location / month; billing term not stated
Adds Rep Score and Journey Insights, AI Reputation Manager, Pulse Analytics and one basic survey template. Sold through sales.
Rep Core + Surveys
$150
per location / month; billing term not stated
Adds six custom survey templates, email survey requests, targeted outreach campaigns and deeper experience insights. Sold through sales.
Enterprise
Custom
For 125 or more locations, with dedicated infrastructure and a customer success manager.
Read from reputation.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Reviews, listings and feedback platform for multi-location brands. Here is what it does, as its own site describes it, and what it covers: AI features, surveys, review collection, AI search visibility, local listings.
The gaps are in the listing: industry review sites and competitor insights cost extra, and no rank tracking is on record.
- Review requests and replies
- Ask for reviews by text or email after a visit, see reviews from many sites in one inbox, and reply with templates or AI-drafted responses.
- Listings and local SEO
- Sync business details across 100+ sites, including Google, Apple Maps, Yelp, Bing and Facebook, with bulk edits and access by brand, region or location.
- Location pages
- SEO landing pages for each location that show recent reviews with schema markup and draw on the same listing data.
- AI search readiness
- A per-location AI readiness score with a ranked action plan, and an AI Reputation Manager that shows how listings are read and ranked.
- Insights and Reputation IQ
- Sentiment and topic analysis across reviews and feedback, a Rep Score per location, and Reputation IQ for asking questions of that data in plain language.
- Surveys and Actions
- Collect private feedback through surveys, and with the Actions add-on turn complaints into tickets routed to the right team.
Where it runs
- Web
What it works with
- Apple Maps
- Yelp
- Bing
Reputation is made by Reputation.com, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
4/61
Other local SEO tools it is graded above
Reputation's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
It stands best on platforms and integrations (B, above 13 of 61) and worst on free plan and trial (F, above 0).
Its paid plans start at $80 a month, against a middle price of $30.50 for the category: 37 of the 47 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 9 tools score higher and cost less.
Each grade against the category
Every bar is all 62 local SEO tools we grade, cut by the letter each got. Reputation’s own letter is outlined.
- CValue for moneyAbove 11 of 61
- FFree plan and trialAbove 0 of 61
- CFeaturesAbove 2 of 61
- CEase of useAbove 1 of 61
- BPlatforms and integrationsAbove 13 of 61
Price against what you get
Each dot is one of 51 local SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Reputation is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Reputation you would be making listings sent to dozens of directories and map apps, which takes an agreement with each. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 47 of the 61 other local SEO tools grade higher. It costs $960 a year.
What you could make
- Review collection and surveys: an app builder makes these well.
What you could not
- Listings sent to dozens of directories and map apps, which takes an agreement with each.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Google, Apple Maps and Yelp among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Reputation’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Yext, Birdeye, SOCi and Uberall
The 4 tools Reputation is most often weighed against, with where each one differs from it.
- 2.0GPA
Yext
Paid
Enterprise listings, reviews and AI visibility for many locations.
- Only Yext lists iOS and Android apps.
- Reputation also covers surveys and review collection.
- Yext also covers AI agents.
- 2.0GPA
Birdeye
Paid
Review management and AI agents for multi-location local businesses.
- Only Birdeye lists iOS and Android apps.
- Reputation also covers AI search visibility and local listings.
- Birdeye also covers AI agents, reports and chatbots.
- 1.8GPA
SOCi
Paid
AI agents for listings, reviews and social at multi-location brands.
- Only SOCi lists iOS and Android apps.
- Reputation also covers AI search visibility.
- SOCi also covers AI agents and chatbots.
- 2.0GPA
Uberall
Paid
Listings, reviews and local social for multi-location brands.
- Only Uberall lists iOS and Android apps.
- Reputation also covers surveys.
- Uberall also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Reputation free?
No. Reputation is a paid product, starting at $80 per location / month.
How much does Reputation cost?
Reputation lists 4 plans. Rep Core: $80 per location / month; billing term not stated.
What platforms does Reputation work on?
Reputation is available on Web.
Does Reputation have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Reputation is listed for Web.
Does Reputation have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Reputation is listed for Web.
Is Reputation open source?
Reputation is not described as open source on its own site, as read on Oct 23, 2026.
What does Reputation integrate with?
Reputation's listing names Google, Apple Maps, Yelp, Bing and Facebook.
Who makes Reputation?
Reputation is made by Reputation.com, Inc.
What are the alternatives to Reputation?
The closest alternatives to Reputation in our directory are Yext, Birdeye, SOCi and Uberall.
How does Reputation compare with other local SEO tools?
Reputation's GPA of 1.8 is higher than 4 of the 61 other local SEO tools we grade, and level with 10.
Is Reputation good value for money?
ToolGPA grades Reputation C for value for money. Its paid plans start at $80 a month, against a middle price of $30.50 for the category: 37 of the 47 others that charge start lower.
Could I make my own version of Reputation?
To replace Reputation you would be making listings sent to dozens of directories and map apps, which takes an agreement with each.
Where this guide comes from
The prices, plans, platforms and features were read from Reputation’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Reputation's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Reputation.com, Inc. Prices change, so check reputation.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Reputation, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/reputation
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Reputation: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/reputation
Know someone choosing between local SEO tools?
Send them this guide: toolgpa.com/tools/reputation/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded local SEO tools after Reputation, each with an Insider's Guide of its own.
- Local SEO Tools Insider's GuideEvery one of the 62 local SEO tools we grade, compared
- Bing Places for Business Insider's GuideFree Microsoft listing for a business on Bing search and Bing Maps3.0 GPA
- Google Business Profile Insider's GuideFree listing that sets how a business shows on Google Maps and Search3.0 GPA
- Apple Business Insider's GuideFree Apple portal for a business's place card on Apple Maps2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Reputation’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Reputation is a trademark of its owner, and this guide is not made, paid for or approved by Reputation.com, Inc. Prices and plans change: check reputation.com before you buy.