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Price against what you get

Best-value local SEO tools

Going by our grades, Whitespark, Google Business Profile and Bing Places for Business give the most for the money among local SEO tools: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $30.50 a month across the 48 that charge, from $1 (Whitespark) to $1,120.60 (Localistico). 3 more cost nothing at all. 20 of the 51 score above the category's average while starting at or below its middle price. 5 cost more than the middle price and score below the average.

Set price against

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$1$2$5$10$20$50$100$200$500$1k$2kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessWhitesparkGoogle Business Profi…BrightLocalLocaloF! InsightsGMB Briefcase

What paid plans start at, a month (each step along is roughly double) →

  • Nothing scores higher without costing more
  • The best score at each price
  • Has a free plan
  • No free plan
51 of the 62 local SEO tools in this directory. Scores are ToolGPA’s own grades; prices are each vendor’s own, read up to Oct 24, 2026. The lines cross at the middle starting price ($30.50) and the average score (2.3). The data as JSON · The chart as a picture
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<a href="https://toolgpa.com/charts/local-seo"><img src="https://toolgpa.com/charts/local-seo/chart.svg" alt="51 local SEO tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>

The best at every price

Each step is the highest score local SEO tools reach at that price or below. Nothing on the chart beats these without costing more.

  1. Free

    No paid plan · scores 2.3 of 4

  2. $1

    a month to start · scores 2.7 of 4

    • Whitespark$1 per location / month, billed annually (Local Platform)BCB

Paying more for less

The local SEO tools that the most others beat on both counts: a higher score and a lower starting price.

  1. F! InsightsStarts at $100 a month and scores 2.0 of 4.36 of 50 score higher for lessCDB
  2. GMB BriefcaseStarts at $99 a month and scores 2.0 of 4.33 of 50 score higher for lessCCC
  3. GrowthPro AIStarts at $99 a month and scores 2.0 of 4.33 of 50 score higher for lessCCC
  4. Local Pack MonsterStarts at $59 a month and scores 2.0 of 4.31 of 50 score higher for lessCCC
  5. LocalAuditProStarts at $59 a month and scores 2.0 of 4.31 of 50 score higher for lessDBC

A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.

The four quarters

Where the tools fall when the chart is cut at the middle price and the average score.

More for less20

Each scores above the category's average and starts at or below its middle price.

Whitespark, myPresences, GBPPromote, GMBapi, Grid My Business, Bing Places for Business, Google Business Profile, LocalClarity and 12 more

Costs more, scores more19

Each scores above the average and starts above the middle price.

BrightLocal, Localo, Synup, Getpin, Vendasta, Local Dominator, GBPly, Local Viking and 11 more

Costs less, scores less7

Each scores below the average and starts at or below the middle price.

Apple Business, PlePer, localseotool.io, GMB Everywhere, Flento, GeckoGrid, GLocal

Costs more, scores less5

Each scores below the average and starts above the middle price.

Local Pack Monster, LocalAuditPro, GMB Briefcase, GrowthPro AI, F! Insights

All 51 on the chart

Highest score first, then lowest price. The last column counts the tools that score higher and start lower.

#ToolScoreFeatures, ease, platformsA monthAs its listing states itScore higher for less
1Whitespark2.7BCB$1$1 per location / month, billed annually (Local Platform)None
2myPresences2.7BCB$12.50$12.50 per location / month, billed yearly ($15 billed monthly)None
3GBPPromote2.7BCB$16$16 per month for 1 locationNone
4GMBapi2.7BCB$16$16 per location / month for 1 location, billed monthlyNone
5Grid My Business2.7BCB$24$24 per month, billed annually ($29 billed monthly)None
6BrightLocal2.7BCB$31$31 per month for 1 location, billed annually ($41 billed monthly)None
7Localo2.7BCB$39$39 per month for 1 Business Profile, billed monthlyNone
8Synup2.7BCB$39$39 per month for 1 location, billed annually ($49 billed monthly)None
9Getpin2.7BCB$45$45 per month for Getpin AINone
10Vendasta2.7BCB$99$99 per month minimum spend, billed monthly, no contractNone
11Bing Places for Business2.3CCBFreeFreeNone
12Google Business Profile2.3CCBFreeFreeNone
13LocalClarity2.3CCB$6$6 per location / month, billed annually ($8 billed monthly)1
14Localith2.3CCB$7.20$7.20 per month for up to 2 locations, billed yearly ($9 billed monthly)1
15BizLoc82.3CCB$8.79₹850 per month for 2 profiles, billed annually (₹1,000 billed monthly)1
16Locl2.3CCB$12.42$149 per location / year for Directory Sync; Premium is $39 per location / month1
17GMB Radar2.3CCB$15$15 per month for 5,000 credits, billed monthly2
18Moz Local2.3CCB$16$16 per location / month, billed yearly ($20 billed monthly)2
19CheckLocalSEO2.3CCB$19$19 per Google profile / month, billed monthly4
20ProMapRanker2.3CCB$19$19 per month for 8,000 scan credits, billed monthly4
Show the other 31
#ToolScoreFeatures, ease, platformsA monthAs its listing states itScore higher for less
21Geogrid2.3CCB$24$24 per month for 1,500 credits, billed annually ($29 billed monthly)4
22Local Falcon2.3CCB$24.99$24.99 per month for 7,500 credits, billed monthly5
23SeoMap2.3CCB$26.89€24 per month for 3,000 credits, billed yearly (€29 billed monthly)5
24LocalPanda2.3CCB$29$29 per month for 1 location, billed monthly5
25GMB Crush2.3CCB$30$30 per month, billed annually ($39.99 billed monthly)5
26Local Dominator2.3CCB$33$33 per month, billed annually ($39 billed monthly)6
27GBPly2.3CCB$39$39 per month for 1 profile, billed monthly6
28Local Viking2.3CCB$39$39 per month for 1 listing6
29Local Manager2.3CCB$40$40 per month for 1 location, billed annually ($49 billed monthly)8
30Guest Suite2.3CCB$43.70€39 per month and up, no commitment8
31Local Glyph2.3CCB$45$45 per month for 30 credits8
32LocalRank2.3BCC$47.50$47.50 per month for 1 location, billed annually ($57 billed monthly)9
33Reputation2.3CCB$80$80 per location / month9
34ReviewTrackers2.3CCB$89$89 per location / month, billed annually9
35Lead Oracle AI2.3CCB$99$99 per location / month for 1 location9
36Merchynt2.3CCB$99$99 per Google Business Profile / month9
37Yelp for Business2.3CCB$150$150 per month and up for Yelp Ads10
38Nearby Now2.3CCB$155$155 per month, month-to-month10
39Localistico2.3CCB$1,120.60€1000 per month and up, for brands with under 200 locations10
40Apple Business2.0CCCFreeFreeNone
41PlePer2.0CCC$1.50$18 per year for 1 monitored listing3
42localseotool.io2.0CCC$9.99$9.99 per month for 3 businesses, billed monthly6
43GMB Everywhere2.0DBC$15$15 per user / month, billed annually ($30 billed monthly)8
44Flento2.0CCC$19$19 per month for 5 locations, billed monthly12
45GeckoGrid2.0CCC$19$19 per month12
46GLocal2.0CCC$29.99$29.99 per month for 1 location, billed monthly19
47Local Pack Monster2.0CCC$59$59 per month for 1 Google profile, billed monthly31
48LocalAuditPro2.0DBC$59$59 per month for 100 audits31
49GMB Briefcase2.0CCC$99$99 per month for 40 Google Business Profiles33
50GrowthPro AI2.0CCC$99$99 per location / month, dropping to $49 at 25+ locations33
51F! Insights2.0CDB$100$100 per month for 1 website, billed monthly36

How local SEO tools grade

Every bar is all the local SEO tools we grade, cut by the letter each got on that count.

  • Value for moneyaverage 2.2
  • Free plan and trialaverage 1.5
  • Featuresaverage 2.2
  • Ease of useaverage 2.0
  • Platforms and integrationsaverage 2.8

An A is worth 4 and an F nothing. C is the ordinary grade. Every local seo grade in one table

Not on the chart

Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.

Common questions

Which local SEO tools give the most for the money?

Whitespark, Google Business Profile and Bing Places for Business. Each is the highest-scoring tool at its price or below: Bing Places for Business scores 2.3 out of 4 and is free; Google Business Profile scores 2.3 out of 4 and is free; Whitespark scores 2.7 out of 4 and starts at $1 a month. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.

Which are the best free local SEO tools?

Of the 3 local SEO tools here with no paid plan at all, Bing Places for Business and Google Business Profile score highest, at 2.3 out of 4. 13 more have a free plan beside their paid ones.

Which local SEO tools are best for under $5 a month?

Whitespark, with a score of 2.7 out of 4: the highest among the 5 that start at $5 a month or less. Whitespark starts at $1 a month.

Which local SEO tools are best for under $20 a month?

Whitespark, myPresences, GBPPromote and GMBapi, with a score of 2.7 out of 4: the highest among the 20 that start at $20 a month or less. Whitespark starts at $1 a month; myPresences starts at $12.50 a month; GBPPromote starts at $16 a month.

Which local SEO tools cost the most for what they offer?

On this chart, F! Insights (starts at $100 a month, scores 2.0 out of 4, and 36 tools score higher for less), GMB Briefcase (starts at $99 a month, scores 2.0 out of 4, and 33 tools score higher for less) and GrowthPro AI (starts at $99 a month, scores 2.0 out of 4, and 33 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.

How much do local SEO tools cost?

The middle starting price is $30.50 a month: half of the 48 local SEO tools with a recurring price start below that and half above. 3 of the 62 in this directory have no paid plan, and 13 of those that charge also have a free plan.

How is the score on this chart worked out?

It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 51 of the 62 local SEO tools are on the chart; 11 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.

How this chart is made

  • The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
  • The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
  • A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
  • The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews and our own testing, and no vendor can pay for one. How we grade

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