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ToolGPA

Price against what you get

Best-value cold outreach tools

Going by our grades, Waalaxy and Yesware give the most for the money among cold outreach tools: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $38.80 a month across the 18 that charge, from $15 (Yesware) to $79 (Expandi). 3 of the 18 score above the category's average while starting at or below its middle price. 3 cost more than the middle price and score below the average.

Set price against

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessWaalaxyYeswarelemlistSaleshandyExpandiHeyReach

What paid plans start at, a month (each step along is roughly double) →

  • Nothing scores higher without costing more
  • The best score at each price
  • Has a free plan
  • No free plan
18 of the 21 cold outreach tools in this directory. Scores are ToolGPA’s own grades; prices are each vendor’s own, read up to Oct 17, 2026. The lines cross at the middle starting price ($38.80) and the average score (2.5). The data as JSON · The chart as a picture
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<a href="https://toolgpa.com/charts/cold-outreach"><img src="https://toolgpa.com/charts/cold-outreach/chart.svg" alt="18 cold outreach tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>

The best at every price

Each step is the highest score cold outreach tools reach at that price or below. Nothing on the chart beats these without costing more.

  1. $15

    a month to start · scores 2.3 of 4

    • Yesware$15 per seat / month, billed annually ($19 billed monthly)CBC

  2. $21.29

    a month to start · scores 3.0 of 4

    • Waalaxy€19 per user / month, billed yearlyBBB

Paying more for less

The cold outreach tools that the most others beat on both counts: a higher score and a lower starting price.

  1. ExpandiStarts at $79 a month for each person and scores 2.3 of 4.9 of 17 score higher for lessCCB
  2. HeyReachStarts at $63 a month for each person and scores 2.3 of 4.8 of 17 score higher for lessCCB
  3. KlentyStarts at $50 a month and scores 2.3 of 4.5 of 17 score higher for lessCCB
  4. InstantlyStarts at $37.60 a month and scores 2.3 of 4.3 of 17 score higher for lessCCB
  5. OverloopStarts at $69 a month for each person and scores 2.7 of 4.1 of 17 score higher for lessBCB

A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.

The four quarters

Where the tools fall when the chart is cut at the middle price and the average score.

More for less3

Each scores above the category's average and starts at or below its middle price.

Waalaxy, Saleshandy, Woodpecker

Costs more, scores more6

Each scores above the average and starts above the middle price.

Salesforge, QuickMail, lemlist, Dripify, La Growth Machine, Overloop

Costs less, scores less6

Each scores below the average and starts at or below the middle price.

Yesware, GMass, Mailshake, Mixmax, Smartlead, Instantly

Costs more, scores less3

Each scores below the average and starts above the middle price.

Klenty, HeyReach, Expandi

All 18 on the chart

Highest score first, then lowest price. The last column counts the tools that score higher and start lower.

#ToolScoreFeatures, ease, platformsA monthAs its listing states itScore higher for less
1Waalaxy3.0BBB$21.29€19 per user / month, billed yearlyNone
2Saleshandy2.7BCB$34$34 per month for 6,000 emails, billed yearly ($41 monthly)1
3Woodpecker2.7BCB$35$35 per month for 500 contacted prospects, billed monthly1
4Salesforge2.7BCB$40$40 per month, billed annually ($48 billed monthly)1
5QuickMail2.7BCB$49$49 per month for up to 5,000 emails sent, billed monthly1
6lemlist2.7BCB$55$55 per month for 50,000 emails, billed yearly ($69 monthly)1
7Dripify2.7BCB$59$59 per user / month, billed annually ($79 billed monthly)1
8La Growth Machine2.7BCB$60$60 per seat (identity) / month, billed annually ($70 monthly)1
9Overloop2.7BCB$69$69 per user / month (monthly or yearly billing not stated)1
10Yesware2.3CBC$15$15 per seat / month, billed annually ($19 billed monthly)None
11GMass2.3CBC$20$20 per account / month, billed annually ($29.95 billed monthly)None
12Mailshake2.3CCB$25$25 per user / month, billed yearly ($29 monthly)1
13Mixmax2.3CBC$29$29 per user / month for 100 recipients, billed yearly ($34 monthly)1
14Smartlead2.3CCB$32.50$32.50 per month for 6,000 emails, billed yearly ($39 monthly)1
15Instantly2.3CCB$37.60$37.6 per month for 5,000 emails, billed yearly ($47 monthly)3
16Klenty2.3CCB$50$50 per month for 15,000 contacts, billed annually ($60 quarterly)5
17HeyReach2.3CCB$63$63 per seat (sender) / month, billed yearly ($79 monthly)8
18Expandi2.3CCB$79$79 per seat / month, billed annually ($99 monthly)9

How cold outreach tools grade

Every bar is all the cold outreach tools we grade, cut by the letter each got on that count.

  • Value for moneyaverage 2.6
  • Free plan and trialaverage 1.6
  • Featuresaverage 2.6
  • Ease of useaverage 2.2
  • Platforms and integrationsaverage 2.9

An A is worth 4 and an F nothing. C is the ordinary grade. Every cold outreach grade in one table

Not on the chart

Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.

Common questions

Which cold outreach tools give the most for the money?

Waalaxy and Yesware. Each is the highest-scoring tool at its price or below: Yesware scores 2.3 out of 4 and starts at $15 a month for each person; Waalaxy scores 3.0 out of 4 and starts at about $21.29 a month for each person. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.

Which cold outreach tools cost the most for what they offer?

On this chart, Expandi (starts at $79 a month for each person, scores 2.3 out of 4, and 9 tools score higher for less), HeyReach (starts at $63 a month for each person, scores 2.3 out of 4, and 8 tools score higher for less) and Klenty (starts at $50 a month, scores 2.3 out of 4, and 5 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.

How much do cold outreach tools cost?

The middle starting price is $38.80 a month: half of the 18 cold outreach tools with a recurring price start below that and half above. 0 of the 21 in this directory have no paid plan, and 2 of those that charge also have a free plan.

How is the score on this chart worked out?

It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 18 of the 21 cold outreach tools are on the chart; 3 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.

How this chart is made

  • The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
  • The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
  • A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
  • The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews, not from testing, and no vendor can pay for one. How we grade

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