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ToolGPA

Price against what you get

Best-value marketing reporting and call tracking tools

Going by our grades, AgencyAnalytics and Data Studio give the most for the money among marketing reporting and call tracking tools: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $63.50 a month across the 14 that charge, from $9 (Data Studio) to $1,118 (Whatagraph). 4 of the 14 score above the category's average while starting at or below its middle price. 2 cost more than the middle price and score below the average.

Set price against

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$5$10$20$50$100$200$500$1k$2kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessAgencyAnalyticsData StudioCallRailGeckoboardReportGarden

What paid plans start at, a month (each step along is roughly double) →

  • Nothing scores higher without costing more
  • The best score at each price
  • Has a free plan
  • No free plan
14 of the 14 marketing reporting and call tracking tools in this directory. Scores are ToolGPA’s own grades; prices are each vendor’s own, read up to Oct 18, 2026. The lines cross at the middle starting price ($63.50) and the average score (2.6). The data as JSON · The chart as a picture
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<a href="https://toolgpa.com/charts/marketing-reports"><img src="https://toolgpa.com/charts/marketing-reports/chart.svg" alt="14 marketing reporting and call tracking tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>

The best at every price

Each step is the highest score marketing reporting and call tracking tools reach at that price or below. Nothing on the chart beats these without costing more.

  1. $9

    a month to start · scores 2.3 of 4

  2. $20

    a month to start · scores 3.0 of 4

    • AgencyAnalytics$20 per client / month, billed annually ($25 billed monthly)ACB

Paying more for less

The marketing reporting and call tracking tools that the most others beat on both counts: a higher score and a lower starting price.

  1. GeckoboardStarts at $79 a month and scores 2.3 of 4.6 of 13 score higher for lessCCB
  2. ReportGardenStarts at $75 a month and scores 2.3 of 4.6 of 13 score higher for lessCCB
  3. SwydoStarts at $62 a month and scores 2.3 of 4.4 of 13 score higher for lessCCB
  4. DashThisStarts at $44 a month and scores 2.3 of 4.3 of 13 score higher for lessCCB
  5. WhatagraphStarts at $1,118 a month and scores 2.7 of 4.1 of 13 score higher for lessBCB

A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.

The four quarters

Where the tools fall when the chart is cut at the middle price and the average score.

More for less4

Each scores above the category's average and starts at or below its middle price.

AgencyAnalytics, WhatConverts, Nimbata, CallRail

Costs more, scores more5

Each scores above the average and starts above the middle price.

CTM, Databox, Klipfolio, Ruler Analytics, Whatagraph

Costs less, scores less3

Each scores below the average and starts at or below the middle price.

Data Studio, DashThis, Swydo

Costs more, scores less2

Each scores below the average and starts above the middle price.

ReportGarden, Geckoboard

All 14 on the chart

Highest score first, then lowest price. The last column counts the tools that score higher and start lower.

#ToolScoreFeatures, ease, platformsA monthAs its listing states itScore higher for less
1AgencyAnalytics3.0ACB$20$20 per client / month, billed annually ($25 billed monthly)None
2WhatConverts2.7BCB$30$30 per month for 1 account, with $30 of usage credit1
3Nimbata2.7BCB$35$35 per month, billed annually ($39 billed monthly), plus usage1
4CallRail2.7BCB$50$50 per month for 5 numbers and 250 minutes, billed yearly1
5CTM2.7BCB$65$65 per month, billed yearly ($79 billed monthly), plus usage1
6Databox2.7BCB$71$71 per month, billed annually ($89 billed monthly)1
7Klipfolio2.7BCB$120$120 per month for 3 dashboards, billed annually ($140 billed monthly)1
8Ruler Analytics2.7BCB$360$360 per month for up to 10k visits, billed annually ($400 billed monthly)1
9Whatagraph2.7BCB$1,118$1,118 per month, billed annually1
10Data Studio2.3CCB$9$9 per user / month, per projectNone
11DashThis2.3CCB$44$44 per month for 3 dashboards, billed yearly ($54 billed monthly)3
12Swydo2.3CCB$62$62 per month for 10 data sources, billed annually ($69 billed monthly)4
13ReportGarden2.3CCB$75$75 per month for up to 5 clients6
14Geckoboard2.3CCB$79$79 per month, billed annually6

How marketing reporting and call tracking tools grade

Every bar is all the marketing reporting and call tracking tools we grade, cut by the letter each got on that count.

  • Value for moneyaverage 2.0
  • Free plan and trialaverage 1.8
  • Featuresaverage 2.7
  • Ease of useaverage 2.0
  • Platforms and integrationsaverage 3.0

An A is worth 4 and an F nothing. C is the ordinary grade. Every marketing reports grade in one table

Common questions

Which marketing reporting and call tracking tools give the most for the money?

AgencyAnalytics and Data Studio. Each is the highest-scoring tool at its price or below: Data Studio scores 2.3 out of 4 and starts at $9 a month for each person; AgencyAnalytics scores 3.0 out of 4 and starts at $20 a month. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.

Which marketing reporting and call tracking tools cost the most for what they offer?

On this chart, Geckoboard (starts at $79 a month, scores 2.3 out of 4, and 6 tools score higher for less), ReportGarden (starts at $75 a month, scores 2.3 out of 4, and 6 tools score higher for less) and Swydo (starts at $62 a month, scores 2.3 out of 4, and 4 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.

How much do marketing reporting and call tracking tools cost?

The middle starting price is $63.50 a month: half of the 14 marketing reporting and call tracking tools with a recurring price start below that and half above. 0 of the 14 in this directory have no paid plan, and 3 of those that charge also have a free plan.

How is the score on this chart worked out?

It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 14 of the 14 marketing reporting and call tracking tools are on the chart.

How this chart is made

  • The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
  • The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
  • A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
  • The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews, not from testing, and no vendor can pay for one. How we grade

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