Wicked Reports review (2026): is it worth $499 a month?
Ad attribution and customer lifetime value for e-commerce
Black Friday: is there a Wicked Reports sale?
Wicked Reports report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for attribution for revenue-led ecommerce brands
Wicked Reports ties ad spend to revenue and lifetime value for brands that sell on Shopify, BigCommerce or Stripe. It starts at $499 a month for the lowest revenue band, the price rises as your revenue does, and the AI and Meta signal features cost $199 a month each extra below the top plans.
Who Wicked Reports is for
- Fits if you run a subscription or ecommerce brand and care about lifetime value
- Works for media buyers who want first-party numbers beside the ad platforms' own
Who Wicked Reports is not for
- Pricey if you're small: $499 a month is the first step, and it rises as revenue does
- Skip it if you want a free plan or a trial, as the pricing page shows neither
- Watch out: 5 Forces AI and Advanced Signal are $199 a month each extra on Measure and Scale
- Too light for cart and CRM API links on Measure, which need Scale at $699 a month or more
Why Wicked Reports gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for money$499 a month at the lowest revenue band, against a category middle of $65 and a dearest tenth that starts at $360. Higher revenue bands cost more, and Enterprise starts at $4,999.
- FFree plan and trialNo free plan and no trial on the pricing page.
- BFeaturesAttribution by channel, campaign and ad, cohort and lifetime value reports, a nightly AI analysis and conversion sync to Meta. But the AI and Meta features are $199 each as add-ons on Measure and Scale.
- CEase of useNo store rating on record. Linking ad accounts, carts and CRMs is setup work, and the cart and CRM API integrations need Scale or higher.
- BPlatforms and integrationsWeb only. It reads orders from Shopify, BigCommerce and Stripe and ad spend from Meta, Google, TikTok, Pinterest and Snapchat, with an MCP and an outbound API from Scale.
What these grades rest on. Graded from this listing, whose facts were read from Wicked Reports's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/wicked-reports#review"><img src="https://toolgpa.com/badge/wicked-reports.svg" alt="Wicked Reports: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Wicked Reports stands among marketing reporting and call tracking tools
Wicked Reports's GPA of 1.8 is higher than 7 of the 40 other marketing reporting and call tracking tools we grade, and level with 8.
It stands best on features (B, above 28 of 40) and worst on free plan and trial (F, above 0).
Its paid plans start at $499 a month, against a middle price of $63.50 for the category: 29 of the 31 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Wicked Reports’s own letter is outlined.
- DValue for moneyAbove 1 of 40, level with 6
- FFree plan and trialAbove 0 of 40, level with 15
- BFeaturesAbove 28 of 40, level with 11
- CEase of useAbove 0 of 40, level with 40
- BPlatforms and integrationsAbove 4 of 40, level with 36
Price against what you get
Each dot is one of 32 marketing reporting and call tracking tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Wicked Reports, or make your own?
Keep it
The plain part of Wicked Reports you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 25 of the 40 other marketing reporting and call tracking tools grade higher. It costs $5,988 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- It plugs into other products, Shopify, BigCommerce and Stripe among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Wicked Reports’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Wicked Reports?
Wicked Reports is a marketing attribution tool for e-commerce and subscription brands. It pulls orders, ad spend and customer data from carts, ad platforms and CRMs, and reports return on ad spend and lifetime value by channel, campaign and ad. Prices rise with the brand's annual revenue.
Worth knowing
- Price follows annual revenue: these are the lowest band, and eight bands run to $50M. At $10M to $15M, Scale is $1,699 and Maximize $1,999 a month.
- 5 Forces AI and Advanced Signal are $199 a month each as add-ons on Measure and Scale, and included in Maximize and Enterprise.
- API integrations for carts and CRMs, currency conversion and international time zones need Scale or higher.
- The page shows no free plan or trial, and Enterprise starts at $4,999 through sales.
Key features
- Attribution reports
- Reports revenue and return on ad spend by channel, campaign and ad, with a lookback that the vendor says can run over a customer's lifetime.
- Cohort and LTV views
- Cohort and customer lifetime value reports sit in every plan, with FunnelVision as the pre-built view.
- Integrations
- Reads orders from Shopify, BigCommerce and Stripe, ad spend from Meta, Google, TikTok, Pinterest and Snapchat, and contacts from CRMs such as Klaviyo.
- Sending conversions back
- Advanced Signal sends conversion data to Meta's Conversions API, and the vendor describes training Google's bidding on post-click value.
- 5 Forces AI
- A nightly analysis that labels campaigns to scale, hold or cut, described by the vendor as a Scale, Chill, Kill method.
- MCP and API
- The vendor lists an MCP and an outbound API, the latter from the Scale plan.
Wicked Reports pricing
As of Nov 12, 2026, Wicked Reports is a paid product, starting at $499 per month (revenue under $2.5M a year).
- Starts at
- $499 per month (revenue under $2.5M a year)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Measure | $499per month for annual revenue up to $2.5M | FunnelVision views, cohort and LTV reports, lifetime lookback and the major ad, cart and CRM integrations. Higher revenue bands cost more. |
| Scale | $699per month for annual revenue up to $2.5M | Adds CRM and cart API integrations with an outbound API, currency conversion and international time-zone loading. |
| Maximize | $999per month for annual revenue up to $2.5M | Adds 5 Forces AI, Advanced Signal (Meta CAPI), custom conversions and the Amazon revenue integration. |
| Enterprise | $4,999starting price; billing period not stated | For $50M+ brands. Adds priority support, enterprise terms and security reviews, dedicated servers and a custom SLA. Sold through sales. |
Read from wickedreports.com on Nov 12, 2026. Prices change, so confirm with Wicked Reports before you buy.
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Common questions
Does Wicked Reports have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Wicked Reports is listed for Web.
Does Wicked Reports have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Wicked Reports is listed for Web.
Is Wicked Reports open source?
Wicked Reports is not described as open source on its own site, as read on Nov 12, 2026.
Does Wicked Reports have an API?
Yes. Wicked Reports offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.