Cometly vs Wicked Reports (2026): which should you pick?

Pick Cometly if

• Fits if you sell B2B software and want ad spend tied to pipeline
• Works for agencies that run one workspace per client

Look elsewhere if

• Not for you if you want a trial: the vendor says it doesn't run one
• Watch out: the pricing page shows no figures, and its share-card text says $150 per seat a month, which the page body doesn't repeat
• Watch out: going over a pageview tier moves you up at the next billing period
• Skip it if you need CRM or warehouse sync without Enterprise
• Pricey if you want help setting up, because onboarding is paid

Pick Wicked Reports if

• Fits if you run a subscription or ecommerce brand and care about lifetime value
• Works for media buyers who want first-party numbers beside the ad platforms' own

Look elsewhere if

• Pricey if you're small: $499 a month is the first step, and it rises as revenue does
• Skip it if you want a free plan or a trial, as the pricing page shows neither
• Watch out: 5 Forces AI and Advanced Signal are $199 a month each extra on Measure and Scale
• Too light for cart and CRM API links on Measure, which need Scale at $699 a month or more

Cometly

• The pricing page shows no prices: plans are fitted to monthly pageviews, and Core is self-serve while Enterprise goes through sales.
• The page's share-card text says usage-based attribution starting at $150 per seat a month, which the page body does not repeat.
• There is no free trial; the vendor says setup needs CRM and ad-platform connections first, and offers paid onboarding.
• Annual billing saves 20%, and going over a pageview tier moves the account up to the next tier at the next billing period.

Wicked Reports

• Price follows annual revenue: these are the lowest band, and eight bands run to $50M. At $10M to $15M, Scale is $1,699 and Maximize $1,999 a month.
• 5 Forces AI and Advanced Signal are $199 a month each as add-ons on Measure and Scale, and included in Maximize and Enterprise.
• API integrations for carts and CRMs, currency conversion and international time zones need Scale or higher.
• The page shows no free plan or trial, and Enterprise starts at $4,999 through sales.

Cometly

Pixel and server-side tracking

A tracking pixel and server-side events feed first-party data into the attribution reports.

Multi-touch attribution

Connects ad spend to leads, pipeline and closed revenue, with account journeys that show the touches behind a deal.

Dashboards and analytics

Customizable dashboards and an Agent assistant for questions about the data.

Conversion API

Sends conversion data back to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, with unlimited ad-platform connections on both plans.

MCP and API

MCP access for AI agents is included on every plan, and the vendor publishes API documentation.

CRM and warehouse sync

Enterprise adds syncs to a CRM and exports to Snowflake, BigQuery and Redshift.

Wicked Reports

Attribution reports

Reports revenue and return on ad spend by channel, campaign and ad, with a lookback that the vendor says can run over a customer's lifetime.

Cohort and LTV views

Cohort and customer lifetime value reports sit in every plan, with FunnelVision as the pre-built view.

Integrations

Reads orders from Shopify, BigCommerce and Stripe, ad spend from Meta, Google, TikTok, Pinterest and Snapchat, and contacts from CRMs such as Klaviyo.

Sending conversions back

Advanced Signal sends conversion data to Meta's Conversions API, and the vendor describes training Google's bidding on post-click value.

5 Forces AI

A nightly analysis that labels campaigns to scale, hold or cut, described by the vendor as a Scale, Chill, Kill method.

MCP and API

The vendor lists an MCP and an outbound API, the latter from the Scale plan.

Cometly

Pricing could not be confirmed. See cometly.com.

Wicked Reports

• Measure$499

  per month for annual revenue up to $2.5M

  FunnelVision views, cohort and LTV reports, lifetime lookback and the major ad, cart and CRM integrations. Higher revenue bands cost more.

• Scale$699

  per month for annual revenue up to $2.5M

  Adds CRM and cart API integrations with an outbound API, currency conversion and international time-zone loading.

• Maximize$999

  per month for annual revenue up to $2.5M

  Adds 5 Forces AI, Advanced Signal (Meta CAPI), custom conversions and the Amazon revenue integration.

• Enterprise$4,999

  starting price; billing period not stated

  For $50M+ brands. Adds priority support, enterprise terms and security reviews, dedicated servers and a custom SLA. Sold through sales.

Cometly

• Annual discount

  20% off with annual billing

  The pricing FAQ says paying annually saves 20% on Core and Enterprise compared with monthly billing.

Wicked Reports

No public discounts listed.