Cometly vs Northbeam (2026): which should you pick?

Pick Cometly if

• Fits if you sell B2B software and want ad spend tied to pipeline
• Works for agencies that run one workspace per client

Look elsewhere if

• Not for you if you want a trial: the vendor says it doesn't run one
• Watch out: the pricing page shows no figures, and its share-card text says $150 per seat a month, which the page body doesn't repeat
• Watch out: going over a pageview tier moves you up at the next billing period
• Skip it if you need CRM or warehouse sync without Enterprise
• Pricey if you want help setting up, because onboarding is paid

Pick Northbeam if

• Fits if you are an e-commerce brand spending on several ad channels
• Makes sense if you want attribution separate from the ad platforms' own numbers

Look elsewhere if

• Pricey if you are small: from $1,500 for Starter, with no public price list
• Not for you if you aren't on Shopify and on a budget, since other platforms need Professional or Enterprise
• Watch out: MMM+ and incrementality are optional extras
• Watch out: Professional and Enterprise are annual terms
• Skip it if you want a trial or free plan, as none exists

Cometly

• The pricing page shows no prices: plans are fitted to monthly pageviews, and Core is self-serve while Enterprise goes through sales.
• The page's share-card text says usage-based attribution starting at $150 per seat a month, which the page body does not repeat.
• There is no free trial; the vendor says setup needs CRM and ad-platform connections first, and offers paid onboarding.
• Annual billing saves 20%, and going over a pageview tier moves the account up to the next tier at the next billing period.

Northbeam

• No plan has a public price list: the vendor says each price is an estimate that depends on data volume in pageviews, and a quote comes from sales.
• Starter is aimed at Shopify brands; other e-commerce platforms need Professional or Enterprise.
• Professional and Enterprise are annual terms with annual or semi-annual billing, and Starter is month-to-month.
• MMM+ and incrementality are optional extras, not part of the base plans.

Cometly

Pixel and server-side tracking

A tracking pixel and server-side events feed first-party data into the attribution reports.

Multi-touch attribution

Connects ad spend to leads, pipeline and closed revenue, with account journeys that show the touches behind a deal.

Dashboards and analytics

Customizable dashboards and an Agent assistant for questions about the data.

Conversion API

Sends conversion data back to Meta, Google, LinkedIn, TikTok, Microsoft, Reddit and Snapchat, with unlimited ad-platform connections on both plans.

MCP and API

MCP access for AI agents is included on every plan, and the vendor publishes API documentation.

CRM and warehouse sync

Enterprise adds syncs to a CRM and exports to Snowflake, BigQuery and Redshift.

Northbeam

Multi-touch attribution

Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself.

Omnichannel dashboards

Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics.

Clicks plus deterministic views

Attributes revenue to ads people viewed but did not click, for awareness campaigns.

Northbeam Apex

Sends first-party conversion data back to ad platforms to influence their delivery algorithms.

MMM+ and incrementality

Media mix modeling and incrementality testing are optional add-ons on Professional and Enterprise.

Mobile app and MCP

The vendor offers an iOS app and an MCP connection for its data.

Cometly

Pricing could not be confirmed. See cometly.com.

Northbeam

• GrowthCustom

  For seven-figure brands spending under $200K a month on ads, bundled with creative, strategy and media buying support from a Northbeam agency partner. Quote only.

• Starter$1,500

  starting rate; the page does not label the billing period

  For brands spending under $1.5M a year on ads. Month-to-month, usage-based pricing for Shopify brands. Includes attribution, dashboards, Apex, deterministic views and the MCP.

• Professional$3,500

  per month and up

  For brands spending up to $500K a month on ads. Adds unlimited users, exports and integrations, any e-commerce platform and a dedicated media strategist. Annual terms.

• EnterpriseCustom

  For teams spending over $500K a month on ads. Adds a customer success manager, touchpoint exports, regional dashboards, and optional hourly data, MMM+ and incrementality.

Cometly

• Annual discount

  20% off with annual billing

  The pricing FAQ says paying annually saves 20% on Core and Enterprise compared with monthly billing.

Northbeam

No public discounts listed.