Northbeam vs Rockerbox (2026): which should you pick?

Pick Northbeam if

• Fits if you are an e-commerce brand spending on several ad channels
• Makes sense if you want attribution separate from the ad platforms' own numbers

Look elsewhere if

• Pricey if you are small: from $1,500 for Starter, with no public price list
• Not for you if you aren't on Shopify and on a budget, since other platforms need Professional or Enterprise
• Watch out: MMM+ and incrementality are optional extras
• Watch out: Professional and Enterprise are annual terms
• Skip it if you want a trial or free plan, as none exists

Pick Rockerbox if

• Fits if you are a Shopify brand starting with attribution
• Works for teams that want the data in their own warehouse

Look elsewhere if

• Tight if you stay free: spend reporting only, with no deduplication
• Watch out: Starter is Shopify brands under $1M a year in ad spend
• Watch out: attribution, MMM and incrementality beyond Starter have no published price
• Pricey as spend rises, because Starter's price follows monthly ad spend

Northbeam

• No plan has a public price list: the vendor says each price is an estimate that depends on data volume in pageviews, and a quote comes from sales.
• Starter is aimed at Shopify brands; other e-commerce platforms need Professional or Enterprise.
• Professional and Enterprise are annual terms with annual or semi-annual billing, and Starter is month-to-month.
• MMM+ and incrementality are optional extras, not part of the base plans.

Rockerbox

• Rockerbox Free has no first-party data and no deduplication, so its figures are basic spend reporting.
• Starter is limited to Shopify brands spending under $1M, and its price starts at $150 a month and rises with ad spend.
• Attribution, MMM, incrementality and warehouse export beyond Starter have no published price and are sold through a demo.
• The pricing page's spend steps run from under $10K to over $100K a month, and the price for each step is not shown.

Northbeam

Multi-touch attribution

Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself.

Omnichannel dashboards

Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics.

Clicks plus deterministic views

Attributes revenue to ads people viewed but did not click, for awareness campaigns.

Northbeam Apex

Sends first-party conversion data back to ad platforms to influence their delivery algorithms.

MMM+ and incrementality

Media mix modeling and incrementality testing are optional add-ons on Professional and Enterprise.

Mobile app and MCP

The vendor offers an iOS app and an MCP connection for its data.

Rockerbox

Unified marketing data

Collects spend, performance and conversion data across channels into one standardized dataset.

First-party tracking

Tracks conversions with first-party data and removes duplicate conversions across channels.

Multi-touch attribution

Daily, granular attribution of how channels work together to produce conversions, with a Journey view of the touchpoints.

Marketing mix modeling

Models the effect of seasonality and promotions on results alongside channel spend.

Incrementality testing

A managed testing service for measuring the incremental impact of a campaign.

Exports

Sends the dataset to Google Sheets, BigQuery, Redshift, Snowflake or other destinations.

Northbeam

• GrowthCustom

  For seven-figure brands spending under $200K a month on ads, bundled with creative, strategy and media buying support from a Northbeam agency partner. Quote only.

• Starter$1,500

  starting rate; the page does not label the billing period

  For brands spending under $1.5M a year on ads. Month-to-month, usage-based pricing for Shopify brands. Includes attribution, dashboards, Apex, deterministic views and the MCP.

• Professional$3,500

  per month and up

  For brands spending up to $500K a month on ads. Adds unlimited users, exports and integrations, any e-commerce platform and a dedicated media strategist. Annual terms.

• EnterpriseCustom

  For teams spending over $500K a month on ads. Adds a customer success manager, touchpoint exports, regional dashboards, and optional hourly data, MMM+ and incrementality.

Rockerbox

• Rockerbox Free$0

  For brands spending under $5M a year. No first-party data or deduplication.

• Starter$150

  per month and up, by monthly ad spend

  For Shopify brands spending under $1M. Includes first-party measurement, deduplicated conversions and Facebook view-through impact.

• CustomCustom

  Choose from Collect, Track, Export, Journey, Testing and MMM products. No price is published; the page sends buyers to a demo.