Northbeam review (2026): is it worth paying for?
Multi-touch ad attribution for e-commerce brands
Black Friday: is there a Northbeam sale?
Northbeam report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for attribution for e-commerce brands that advertise widely
Northbeam builds its own attribution data from first-party tracking for e-commerce brands that advertise on several channels. Starter is from $1,500 on the page and Professional $3,500 a month, with quotes by ad spend. Starter is for Shopify, and MMM and incrementality cost extra.
Who Northbeam is for
- Fits if you are an e-commerce brand spending on several ad channels
- Makes sense if you want attribution separate from the ad platforms' own numbers
Who Northbeam is not for
- Pricey if you are small: from $1,500 for Starter, with no public price list
- Not for you if you aren't on Shopify and on a budget, since other platforms need Professional or Enterprise
- Watch out: MMM+ and incrementality are optional extras
- Watch out: Professional and Enterprise are annual terms
- Skip it if you want a trial or free plan, as none exists
Why Northbeam gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyFrom $1,500 for Starter and $3,500 a month for Professional, against a category middle of $65. The page doesn't label Starter's billing period.
- FFree plan and trialNo free plan or trial on the pricing page; plans are quoted by a sales team.
- CFeaturesMulti-touch attribution, dashboards, deterministic views and Apex conversion feedback. Starter is Shopify-only and MMM+ and incrementality are add-ons.
- CEase of useNo store rating on record. Tracking and ad accounts need setup.
- BPlatforms and integrationsWeb and an iOS app, with an MCP and integrations.
What these grades rest on. Graded from this listing, whose facts were read from Northbeam's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Northbeam? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/northbeam#review"><img src="https://toolgpa.com/badge/northbeam.svg" alt="Northbeam: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Northbeam stands among marketing reporting and call tracking tools
Northbeam's GPA of 1.6 is higher than 0 of the 40 other marketing reporting and call tracking tools we grade, and level with 6.
It stands best on platforms and integrations (B, above 4 of 40) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 41 marketing reporting and call tracking tools we grade, cut by the letter each got. Northbeam’s own letter is outlined.
- DValue for moneyAbove 1 of 40, level with 6
- FFree plan and trialAbove 0 of 40, level with 15
- CFeaturesAbove 0 of 40, level with 27
- CEase of useAbove 0 of 40, level with 40
- BPlatforms and integrationsAbove 4 of 40, level with 36
Keep Northbeam, or make your own?
Keep it
The plain part of Northbeam you could make: reports. What surrounds it you could not. The 4 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 34 of the 40 other marketing reporting and call tracking tools grade higher.
What you could make
- Reports: an app builder makes this well.
What you could not
- Connections that pull numbers from dozens of other services.
- A real app for iOS. Something home-made would be a web page.
- It plugs into other products, Shopify among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Northbeam’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Northbeam?
Northbeam is a multi-touch attribution platform for e-commerce brands that run ads on several channels. It builds its own attribution data from first-party tracking, shows it in dashboards for channels, campaigns, ads, products and creative, and offers marketing mix modeling and incrementality testing on higher plans. Pricing is quoted by ad spend and data volume.
Worth knowing
- No plan has a public price list: the vendor says each price is an estimate that depends on data volume in pageviews, and a quote comes from sales.
- Starter is aimed at Shopify brands; other e-commerce platforms need Professional or Enterprise.
- Professional and Enterprise are annual terms with annual or semi-annual billing, and Starter is month-to-month.
- MMM+ and incrementality are optional extras, not part of the base plans.
Key features
- Multi-touch attribution
- Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself.
- Omnichannel dashboards
- Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics.
- Clicks plus deterministic views
- Attributes revenue to ads people viewed but did not click, for awareness campaigns.
- Northbeam Apex
- Sends first-party conversion data back to ad platforms to influence their delivery algorithms.
- MMM+ and incrementality
- Media mix modeling and incrementality testing are optional add-ons on Professional and Enterprise.
- Mobile app and MCP
- The vendor offers an iOS app and an MCP connection for its data.
Northbeam pricing
As of Nov 12, 2026, Northbeam is a paid product, starting at $1,500 (Starter, billing basis not clear on the page).
- Starts at
- $1,500 (Starter, billing basis not clear on the page)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Growth | Custom | For seven-figure brands spending under $200K a month on ads, bundled with creative, strategy and media buying support from a Northbeam agency partner. Quote only. |
| Starter | $1,500starting rate; the page does not label the billing period | For brands spending under $1.5M a year on ads. Month-to-month, usage-based pricing for Shopify brands. Includes attribution, dashboards, Apex, deterministic views and the MCP. |
| Professional | $3,500per month and up | For brands spending up to $500K a month on ads. Adds unlimited users, exports and integrations, any e-commerce platform and a dedicated media strategist. Annual terms. |
| Enterprise | Custom | For teams spending over $500K a month on ads. Adds a customer success manager, touchpoint exports, regional dashboards, and optional hourly data, MMM+ and incrementality. |
Read from northbeam.io on Nov 12, 2026. Prices change, so confirm with Northbeam before you buy.
Works with
Northbeam alternatives
- Northbeam vs Rockerbox
Free plan · from $150/mo
- Northbeam vs Hyros
From $230/mo
- Northbeam vs Wicked Reports
From $499/mo
Common questions
Does Northbeam have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Northbeam is listed for Web and iOS.
Does Northbeam have a Windows app?
No Windows app was listed when its pages were read on Nov 12, 2026. Northbeam is listed for Web and iOS.
Is Northbeam open source?
Northbeam is not described as open source on its own site, as read on Nov 12, 2026.
Does Northbeam have an API?
Yes. Northbeam offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.