Hyros vs Northbeam (2026): which should you pick?

Pick Hyros if

• Fits if you sell online and want every sale and rebill tied to an ad
• Works for call-based and info businesses that can't track with ad platforms alone

Look elsewhere if

• Watch out: only the $230 step is shown; the slider runs to $1m+ and other steps need a demo
• Skip it if you want a trial or free plan, as neither exists
• Watch out: the guarantee's terms aren't set out on the pricing page
• Pricey if your tracked revenue grows, because price follows it
• Watch out: a Black Friday pre-sale was advertised with no terms on the pricing page

Pick Northbeam if

• Fits if you are an e-commerce brand spending on several ad channels
• Makes sense if you want attribution separate from the ad platforms' own numbers

Look elsewhere if

• Pricey if you are small: from $1,500 for Starter, with no public price list
• Not for you if you aren't on Shopify and on a budget, since other platforms need Professional or Enterprise
• Watch out: MMM+ and incrementality are optional extras
• Watch out: Professional and Enterprise are annual terms
• Skip it if you want a trial or free plan, as none exists

Hyros

• Only the $230 step for up to $20k tracked monthly revenue is shown; the page's slider runs from 20k to 1m+ and the other steps need a demo quote.
• Pricing is custom: the vendor says it follows tracked revenue and is quoted on a demo call.
• The vendor's guarantee is that ads grow or the customer does not pay; the terms are not set out on the pricing page.
• A Black Friday pre-sale special was advertised on the homepage, with no terms on the pricing page.

Northbeam

• No plan has a public price list: the vendor says each price is an estimate that depends on data volume in pageviews, and a quote comes from sales.
• Starter is aimed at Shopify brands; other e-commerce platforms need Professional or Enterprise.
• Professional and Enterprise are annual terms with annual or semi-annual billing, and Starter is month-to-month.
• MMM+ and incrementality are optional extras, not part of the base plans.

Hyros

Tracking of sales and rebills

The vendor says it tracks every sale, reorder and rebill for the life of a customer and ties each back to its ad source.

AI ad data

Pushes cleaned conversion data to the ad platforms so their targeting learns from it.

Reports inside ad managers

Adds Hyros columns to the Meta and Google ad managers.

Claude MCP

An MCP connection that lets a user prompt reports, integrations or custom features.

Setup help

A setup team, an account AI analyst and weekly live training come with the plan.

Business-model setups

Tracking is set up for e-commerce stores, SaaS trials and upgrades, info education, booked calls and agencies.

Northbeam

Multi-touch attribution

Northbeam builds its own attribution data, shown across several attribution windows, so figures will differ from what an ad platform reports for itself.

Omnichannel dashboards

Dashboards cover channels, campaigns and ads in one view, with sales attribution, product analytics and creative analytics.

Clicks plus deterministic views

Attributes revenue to ads people viewed but did not click, for awareness campaigns.

Northbeam Apex

Sends first-party conversion data back to ad platforms to influence their delivery algorithms.

MMM+ and incrementality

Media mix modeling and incrementality testing are optional add-ons on Professional and Enterprise.

Mobile app and MCP

The vendor offers an iOS app and an MCP connection for its data.

Hyros

• Hyros$230

  per month for up to $20k tracked monthly revenue

  One plan with every feature: setup team, AI analyst, weekly training, full tracking, AI ad data, all integrations, Claude MCP and in-ad-manager stats. Higher steps cost more.

Northbeam

• GrowthCustom

  For seven-figure brands spending under $200K a month on ads, bundled with creative, strategy and media buying support from a Northbeam agency partner. Quote only.

• Starter$1,500

  starting rate; the page does not label the billing period

  For brands spending under $1.5M a year on ads. Month-to-month, usage-based pricing for Shopify brands. Includes attribution, dashboards, Apex, deterministic views and the MCP.

• Professional$3,500

  per month and up

  For brands spending up to $500K a month on ads. Adds unlimited users, exports and integrations, any e-commerce platform and a dedicated media strategist. Annual terms.

• EnterpriseCustom

  For teams spending over $500K a month on ads. Adds a customer success manager, touchpoint exports, regional dashboards, and optional hourly data, MMM+ and incrementality.