Hyros vs Wicked Reports (2026): which should you pick?
As of Nov 12, 2026, Hyros and Wicked Reports share a 1.8 GPA, neither has a free plan, and Hyros starts cheaper, at $20 a month against $499 a month.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Hyros grades higher on value for money. Wicked Reports grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Wicked Reports
Ad attribution and customer lifetime value for e-commerce
Which one is for you
Pick Hyros if
- Fits if you sell online and want every sale and rebill tied to an ad
- Works for call-based and info businesses that can't track with ad platforms alone
Look elsewhere if
- Watch out: only the $230 step is shown; the slider runs to $1m+ and other steps need a demo
- Skip it if you want a trial or free plan, as neither exists
- Watch out: the guarantee's terms aren't set out on the pricing page
- Pricey if your tracked revenue grows, because price follows it
- Watch out: a Black Friday pre-sale was advertised with no terms on the pricing page
Pick Wicked Reports if
- Fits if you run a subscription or ecommerce brand and care about lifetime value
- Works for media buyers who want first-party numbers beside the ad platforms' own
Look elsewhere if
- Pricey if you're small: $499 a month is the first step, and it rises as revenue does
- Skip it if you want a free plan or a trial, as the pricing page shows neither
- Watch out: 5 Forces AI and Advanced Signal are $199 a month each extra on Measure and Scale
- Too light for cart and CRM API links on Measure, which need Scale at $699 a month or more
How we grade them
| 1.8GPAHyrosWeak | 1.8GPAWicked ReportsWeak | |
|---|---|---|
| Value for money | C$230 a month for up to $20k of tracked revenue, inside the dearer end of this category but under its dearest tenth. Larger steps are quoted on a demo call. | D$499 a month at the lowest revenue band, against a category middle of $65 and a dearest tenth that starts at $360. Higher revenue bands cost more, and Enterprise starts at $4,999. |
| Free plan and trial | FNo free plan and no trial. The vendor offers a guarantee that ads grow or you don't pay, with terms not on the page. | FNo free plan and no trial on the pricing page. |
| Features | CTracks sales and rebills, pushes data to ad platforms, shows columns in Meta and Google, with a setup team. It lists e-commerce, SaaS, courses, calls and agencies. | BAttribution by channel, campaign and ad, cohort and lifetime value reports, a nightly AI analysis and conversion sync to Meta. But the AI and Meta features are $199 each as add-ons on Measure and Scale. |
| Ease of use | CNo store rating on record. A setup team and weekly training come with the plan, which says it takes setup. | CNo store rating on record. Linking ad accounts, carts and CRMs is setup work, and the cart and CRM API integrations need Scale or higher. |
| Platforms and integrations | BWeb only, with ad-manager columns, integrations and a Claude MCP. | BWeb only. It reads orders from Shopify, BigCommerce and Stripe and ad spend from Meta, Google, TikTok, Pinterest and Snapchat, with an MCP and an outbound API from Scale. |
| Best for | tracing ad sales and rebills back to the ad | attribution for revenue-led ecommerce brands |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Hyros and Wicked Reports. How we grade
Price against what you get
Hyros starts at $20 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wicked Reports starts at $499 a month and scores 2.7.
Wicked Reports scores higher, and starts $479 a month higher: the question is whether the extra is worth that to you. Of the other marketing reporting and call tracking tools on the chart, none scores higher than Hyros for less, and 1 scores higher than Wicked Reports for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| Hyros | Wicked Reports | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $230 per month, for up to $20k of tracked monthly revenue | $499 per month (revenue under $2.5M a year) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Hyros INC | Wicked Reports LLC |
| Price read from | hyros.com | wickedreports.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Hyros
- Only the $230 step for up to $20k tracked monthly revenue is shown; the page's slider runs from 20k to 1m+ and the other steps need a demo quote.
- Pricing is custom: the vendor says it follows tracked revenue and is quoted on a demo call.
- The vendor's guarantee is that ads grow or the customer does not pay; the terms are not set out on the pricing page.
- A Black Friday pre-sale special was advertised on the homepage, with no terms on the pricing page.
Wicked Reports
- Price follows annual revenue: these are the lowest band, and eight bands run to $50M. At $10M to $15M, Scale is $1,699 and Maximize $1,999 a month.
- 5 Forces AI and Advanced Signal are $199 a month each as add-ons on Measure and Scale, and included in Maximize and Enterprise.
- API integrations for carts and CRMs, currency conversion and international time zones need Scale or higher.
- The page shows no free plan or trial, and Enterprise starts at $4,999 through sales.
Key features
Hyros
- Tracking of sales and rebills
- The vendor says it tracks every sale, reorder and rebill for the life of a customer and ties each back to its ad source.
- AI ad data
- Pushes cleaned conversion data to the ad platforms so their targeting learns from it.
- Reports inside ad managers
- Adds Hyros columns to the Meta and Google ad managers.
- Claude MCP
- An MCP connection that lets a user prompt reports, integrations or custom features.
- Setup help
- A setup team, an account AI analyst and weekly live training come with the plan.
- Business-model setups
- Tracking is set up for e-commerce stores, SaaS trials and upgrades, info education, booked calls and agencies.
Wicked Reports
- Attribution reports
- Reports revenue and return on ad spend by channel, campaign and ad, with a lookback that the vendor says can run over a customer's lifetime.
- Cohort and LTV views
- Cohort and customer lifetime value reports sit in every plan, with FunnelVision as the pre-built view.
- Integrations
- Reads orders from Shopify, BigCommerce and Stripe, ad spend from Meta, Google, TikTok, Pinterest and Snapchat, and contacts from CRMs such as Klaviyo.
- Sending conversions back
- Advanced Signal sends conversion data to Meta's Conversions API, and the vendor describes training Google's bidding on post-click value.
- 5 Forces AI
- A nightly analysis that labels campaigns to scale, hold or cut, described by the vendor as a Scale, Chill, Kill method.
- MCP and API
- The vendor lists an MCP and an outbound API, the latter from the Scale plan.
Plans
Hyros
Hyros$230
per month for up to $20k tracked monthly revenue
One plan with every feature: setup team, AI analyst, weekly training, full tracking, AI ad data, all integrations, Claude MCP and in-ad-manager stats. Higher steps cost more.
Wicked Reports
Measure$499
per month for annual revenue up to $2.5M
FunnelVision views, cohort and LTV reports, lifetime lookback and the major ad, cart and CRM integrations. Higher revenue bands cost more.
Scale$699
per month for annual revenue up to $2.5M
Adds CRM and cart API integrations with an outbound API, currency conversion and international time-zone loading.
Maximize$999
per month for annual revenue up to $2.5M
Adds 5 Forces AI, Advanced Signal (Meta CAPI), custom conversions and the Amazon revenue integration.
Enterprise$4,999
starting price; billing period not stated
For $50M+ brands. Adds priority support, enterprise terms and security reviews, dedicated servers and a custom SLA. Sold through sales.
Common questions
Which is cheaper, Hyros or Wicked Reports?
As of Nov 12, 2026, Hyros is cheaper to start with: $20 a month, against $499 a month for Wicked Reports. Hyros starts at $230 per month, for up to $20k of tracked monthly revenue, and Wicked Reports starts at $499 per month (revenue under $2.5M a year).
Which has a free plan, Hyros or Wicked Reports?
As of Nov 12, 2026, neither Hyros nor Wicked Reports has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.